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Publications

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  • All HBS Web  (4,459)
    • Faculty Publications  (258)

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    • All HBS Web  (4,459)
      • Faculty Publications  (258)

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      Behavior Change for Good
      Commitment and Behavior Change: Evidence from the Field
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      • 2021
      • Working Paper

      Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

      By: Patrick J. Ferguson and Karim R. Lakhani
      Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to...  View Details
      Keywords: Contest Design
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      Ferguson, Patrick J., and Karim R. Lakhani. "Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment." Harvard Business School Working Paper, No. 21-087, February 2021.
      • January 2021
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...  View Details
      Keywords: Digital Transformation; Digital Marketing; Disruption; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; Sales; B2b; B2b2c; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Consumer Behavior; Conflict Management; Platforms; Collaboration; Partners And Partnerships; Marketing Strategy; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; change Management; Partners And Partnerships; Consumer behavior; Online Technology; Marketing Strategy; Conflict And Resolution; Conflict Management; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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      Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021.
      • Winter 2021
      • Article

      Trust: The Foundation of Leadership

      By: Frances Frei and Anne Morriss
      The authors contend that if leadership is about empowering others, in your presence and your absence, then trust is the emotional framework that allows that service to be freely exchanged. Based on their experiences advising individuals and organizations, their basic...  View Details
      Keywords: Trustworthiness; Authenticity; Empathy; Trust; Leadership; Competency And Skills; behavior
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      Frei, Frances, and Anne Morriss. "Trust: The Foundation of Leadership." Leader to Leader 99 (Winter 2021): 20–25.
      • 2021
      • Working Paper

      Institutional Spillovers: Evidence from Behavioral Interventions in Handwashing

      By: Reshmaan Hussam and Dayea Oh
      We study the process of behavioral change across institutions in the context of handwashing in rural Bangladesh. We randomize an education treatment in classrooms to trace school-to-home learning and randomize the proportion of students who receive handwashing...  View Details
      Keywords: Handwashing; Interventions; Health; behavior; change; Bangladesh
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      Hussam, Reshmaan, and Dayea Oh. "Institutional Spillovers: Evidence from Behavioral Interventions in Handwashing." Working Paper, January 2021.
      • 2020
      • Working Paper

      Translating Information into Action: A Public Health Experiment in Bangladesh

      By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
      Standard models of technology adoption posit learning as the basis of adoption. However, hygiene campaigns centered around information provision have been overwhelmingly unsuccessful in changing behavior and improving child health across the developing world. We design...  View Details
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      Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, December 2020.
      • Article

      Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors

      By: J.J. Zlatev and Rogers, T.
      Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves...  View Details
      Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; behavior; change; Well-being
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      Zlatev, J.J., and Rogers, T. "Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 74–84.
      • Article

      Nudging: Progress to Date and Future Directions

      By: John Beshears and Harry Kosowsky
      Nudges influence behavior by changing the environment in which decisions are made, without restricting the menu of options and without altering financial incentives. This paper assesses past empirical research on nudging and provides recommendations for future work in...  View Details
      Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; behavior; change; Situation Or Environment; Decision Choices And Conditions; Decision Making
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      Beshears, John, and Harry Kosowsky. "Nudging: Progress to Date and Future Directions." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 3–19.
      • Article

      Going It Alone: Competition Increases the Attractiveness of Minority Status

      By: Erika L. Kirgios, Edward H. Chang and Katherine L. Milkman
      Past research demonstrates that people prefer to affiliate with others who resemble them demographically. However, we posit that when competing for scarce opportunities, strategic considerations moderate the strength of this tendency toward homophily. Across six...  View Details
      Keywords: Homophily; Group Selection; Diversity; Gender; Race; Competition
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      Kirgios, Erika L., Edward H. Chang, and Katherine L. Milkman. "Going It Alone: Competition Increases the Attractiveness of Minority Status." Organizational Behavior and Human Decision Processes 161 (November 2020): 20–33.
      • October 29, 2020
      • Article

      How to Build a Digital Brand That Lasts

      By: William Collis and David Collis
      What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers...  View Details
      Keywords: Brands And Branding; Business Model; Adaptation; Framework
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      Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
      • September 22, 2020
      • Article

      Amazon's AI Is Learning New Rules to Win for the Holidays: With Stressed Supply Chains and Changing Consumer Behaviors, the Holidays Are Likely to Accelerate Amazon's Advantage

      By: Jeffrey F. Rayport and Niall Murphy
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      Rayport, Jeffrey F., and Niall Murphy. "Amazon's AI Is Learning New Rules to Win for the Holidays: With Stressed Supply Chains and Changing Consumer Behaviors, the Holidays Are Likely to Accelerate Amazon's Advantage." Forbes.com (September 22, 2020).
      • August 2020
      • Article

      Does Spending Money on Others Promote Happiness? A Registered Replication Report

      By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
      Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage...  View Details
      Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; behavior; Spending
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      Aknin, Lara B., Elizabeth W. Dunn, Jason Proulx, Iris Lok, and Michael I. Norton. "Does Spending Money on Others Promote Happiness? A Registered Replication Report." Journal of Personality and Social Psychology 119, no. 2 (August 2020).
      • August 2020
      • Article

      Trust in State and Non-State Actors: Evidence from Dispute Resolution in Pakistan

      By: Daron Acemoglu, Ali Cheema, Asim I. Khwaja and James A. Robinson
      Lack of trust in state institutions is a pervasive problem in many developing countries. This paper investigates whether information about improved public services can help build trust in state institutions and move people away from non-state actors. We find that...  View Details
      Keywords: Dispute Resolution; Lab-in-the-field Games; Legitimacy; Motivated Reasoning; Non-state Actors; State Capacity; Trust; Conflict And Resolution; Information; Developing Countries And Economies
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      Acemoglu, Daron, Ali Cheema, Asim I. Khwaja, and James A. Robinson. "Trust in State and Non-State Actors: Evidence from Dispute Resolution in Pakistan." Journal of Political Economy 128, no. 8 (August 2020): 3090–3147.
      • August 2020
      • Article

      Volunteering and Subsequent Health and Well-Being in Older Adults: An Outcome-Wide Longitudinal Approach

      By: Eric Kim, A.V. Whillans, Matt Lee, Ying Chen and Tyler VanderWeele
      Background: Growing evidence documents strong associations between volunteering and favorable health and well-being outcomes. However, epidemiological studies have not evaluated whether changes in volunteering are associated with subsequent health and well-being...  View Details
      Keywords: Volunteering; Prosocial Behavior; Well-being; Health; behavior; Health; Welfare
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      Kim, Eric, A.V. Whillans, Matt Lee, Ying Chen, and Tyler VanderWeele. "Volunteering and Subsequent Health and Well-Being in Older Adults: An Outcome-Wide Longitudinal Approach." American Journal of Preventive Medicine 59, no. 2 (August 2020): 176–186.
      • Article

      Forgoing Earned Incentives to Signal Pure Motives

      By: Erika L. Kirgios, Edward H. Chang, Emma E. Levine, Katherine L. Milkman and Judd B. Kessler
      Policy makers, employers, and insurers often provide financial incentives to encourage citizens, employees, and customers to take actions that are good for them or for society (e.g., energy conservation, healthy living, safe driving). Although financial incentives are...  View Details
      Keywords: Incentives; Motivation Laundering; Self-signaling; Motivation And Incentives; behavior; Perception
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      Kirgios, Erika L., Edward H. Chang, Emma E. Levine, Katherine L. Milkman, and Judd B. Kessler. "Forgoing Earned Incentives to Signal Pure Motives." Proceedings of the National Academy of Sciences 117, no. 29 (July 21, 2020): 16891–16897.
      • June 24, 2020
      • Article

      Wolfgang Puck on Leading His Restaurants Through the Pandemic

      By: Boris Groysberg
      Chef Wolfgang Puck shares his experience leading his restaurants and other businesses through the pandemic crisis. He explains how his company has pivoted to find new sources of revenue and how he has become a vocal advocate for the restaurant industry. He also...  View Details
      Keywords: Coronavirus Pandemic; Restaurants; Restaurant Industry; Reopening; Health Pandemics; Crisis Management; Organizational change And Adaptation; Safety
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      Groysberg, Boris. "Wolfgang Puck on Leading His Restaurants Through the Pandemic." Harvard Business Review (website) (June 24, 2020).
      • June 2020 (Revised August 2020)
      • Case

      Majid Al Futtaim Retail