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- 2020
- Article
Humanizing Management and Innovation
This article is an excerpt from The Wise Company book that Ikujiro Nonaka and I published in
October 2019 from Oxford University Press. It is a sequel to The Knowledge-Creating Company
book we published 25 years ago.
As our thinking evolved from information to...
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Keywords:
Knowledge Creation;
Knowledge Practice;
Phronesis;
Practical Wisdom;
Ba;
Continuous Innovation;
Fusion Of Analog And Digital;
Management As A Way Of Life;
Management Style;
Emotions;
Innovation and Management
Takeuchi, Hirotaka. "Humanizing Management and Innovation." Kindai Management Review 8 (2020): 20–29.
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)