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  • 2020
  • Article

Humanizing Management and Innovation
By: Hirotaka Takeuchi
This article is an excerpt from The Wise Company book that Ikujiro Nonaka and I published in October 2019 from Oxford University Press. It is a sequel to The Knowledge-Creating Company book we published 25 years ago. As our thinking evolved from information to...  View Details
Keywords: Knowledge Creation; Knowledge Practice; Phronesis; Practical Wisdom; Ba; Continuous Innovation; Fusion Of Analog And Digital; Management As A Way Of Life; Management Style; Emotions; Innovation and Management
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  • July 1984 (Revised April 1997)
  • Case

British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.  View Details
Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England
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