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- January 2017
- Supplement
Hello Alfred: Come Home Happy — Operating the Business Model Exercise
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built...
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- March 2016 (Revised February 2017)
- Case
Hello Alfred: Come Home Happy
By: Joseph B. Fuller and Carin-Isabel Knoop
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built...
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Keywords:
On-demand Economy;
Sharing Economy;
Technology Startup;
Technology;
Growth Strategy;
Business Startups;
Business Growth And Maturation;
Entrepreneurship;
Mobile Technology;
Strategic Planning;
Service Industry;
United States;
Boston;
Cambridge;
New York (city, Ny);
California
Fuller, Joseph B., and Carin-Isabel Knoop. "Hello Alfred: Come Home Happy." Harvard Business School Case 316-154, March 2016. (Revised February 2017.)
- January 2013
- Supplement
EverTrue: Mobile Technology Development (B)
By: William R. Kerr and Alexis Brownell
Brent Grinna has one customer signed up for his alumni-networking mobile app, and is now trying to choose among three possibilities for a CTO. He decided to contract with a friend's company, Dashfire, to create a prototype of the app, and has signed up Brown University...
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Keywords:
Entrepreneurship;
Start-up;
Mobile App;
Cto;
Hiring;
Scaling;
Business Startups;
Decisions;
Entrepreneurship;
Growth And Development;
Mobile Technology;
Technology Industry;
Massachusetts;
Boston
Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (B)." Harvard Business School Supplement 813-123, January 2013.