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  • January 2017
  • Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built...  View Details
Keywords: Growth And Development Strategy; Online Technology; Business Startups; Service Operations; Service Industry; New York (city, Ny); Boston
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  • March 2016 (Revised February 2017)
  • Case

Hello Alfred: Come Home Happy
By: Joseph B. Fuller and Carin-Isabel Knoop
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built...  View Details
Keywords: On-demand Economy; Sharing Economy; Technology Startup; Technology; Growth Strategy; Business Startups; Business Growth And Maturation; Entrepreneurship; Mobile Technology; Strategic Planning; Service Industry; United States; Boston; Cambridge; New York (city, Ny); California
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  • January 2013
  • Supplement

EverTrue: Mobile Technology Development (B)
By: William R. Kerr and Alexis Brownell
Brent Grinna has one customer signed up for his alumni-networking mobile app, and is now trying to choose among three possibilities for a CTO. He decided to contract with a friend's company, Dashfire, to create a prototype of the app, and has signed up Brown University...  View Details
Keywords: Entrepreneurship; Start-up; Mobile App; Cto; Hiring; Scaling; Business Startups; Decisions; Entrepreneurship; Growth And Development; Mobile Technology; Technology Industry; Massachusetts; Boston
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