Publications
Publications
Show Results For
-
All HBS Web
(12)
- Faculty Publications (2)
Avocado
→
Page 1 of
2
Results
- December 2022
- Case
Mission Produce in 2022
By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred
Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s...
View Details
- May 2016 (Revised December 2016)
- Case
Camposol
By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It...
View Details
Keywords:
Blueberries;
Avocado;
Asparagus;
Agriculture;
Peru;
Retail;
Produce;
Agricultural Production;
Branding;
Brand Strategy;
Commercialization;
Camposol;
Aquaculture;
Agribusiness;
Marketing;
Trade;
Vertical Integration;
Strategy;
Marketing Strategy;
Family Business;
Growth and Development;
Growth Management;
Food;
Supply Chain;
Distribution;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Retail Industry;
Distribution Industry;
Peru;
South America;
United States;
China