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      • November 2022
      • Teaching Note

      Driving Decarbonization at BMW - Teaching Note

      By: Shirley Lu, George Serafeim and Michael W. Toffel
      Teaching note in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008)  View Details
      Keywords: Decarbonization; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation Industry; Auto Industry; Germany; Europe; China; United States
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      Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW - Teaching Note." Harvard Business School Teaching Note 123-049, November 2022.
      • October 2022
      • Case

      Driving Decarbonization at BMW

      By: Shirley Lu, George Serafeim and Michael W. Toffel
      The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,...  View Details
      Keywords: Decarbonization; Climate Change; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Environmental Management; Environmental Sustainability; Accounting; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Transportation Industry; Auto Industry; Battery Industry; Germany; China; United States; Europe
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      Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Case 123-008, October 2022.
      • May 2022 (Revised August 2022)
      • Case

      LOOP: Driving Change in Auto Insurance Pricing

      By: Elie Ofek and Alicia Dadlani
      John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing...  View Details
      Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
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      Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised August 2022.)
      • April 2022
      • Case

      NIO: A Chinese EV Company's Global Strategy

      By: William C. Kirby, Shu Lin and Noah B. Truwit
      Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,...  View Details
      Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
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      Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
      • September 2021 (Revised October 2021)
      • Case

      Tesla's Uncertain Fate as EV Race Accelerates

      By: David Collis and Haisley Wert
      By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As...  View Details
      Keywords: Electric Vehicles; Strategy; Corporate Strategy; Valuation; Competitive Advantage; Value Creation; Auto Industry
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      Collis, David, and Haisley Wert. "Tesla's Uncertain Fate as EV Race Accelerates." Harvard Business School Case 722-368, September 2021. (Revised October 2021.)
      • March 2021
      • Teaching Note

      Capitalizing Development Costs at Fiat Chrysler Automobiles and Volkswagen

      By: Paul M. Healy
      Teaching Note for HBS Case No. 121-018.  View Details
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      Healy, Paul M. "Capitalizing Development Costs at Fiat Chrysler Automobiles and Volkswagen." Harvard Business School Teaching Note 121-054, March 2021.
      • December 2020 (Revised March 2022)
      • Teaching Note

      Forecasting ClimaCell

      By: Joshua Lev Krieger, Christopher Stanton and James Barnett
      A weather technology startup, ClimaCell considers the R&D trade-offs and financing implications of pursuing a proposed contract with a major automobile maker, rather than continuing its focus on building a scalable, all-purpose weather prediction engine.  View Details
      Keywords: Weather; Forecasting and Prediction; Business Startups; Research and Development; Finance; Cost vs Benefits; Decision Making; Strategy; United States; Israel; Massachusetts; Colorado
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      Krieger, Joshua Lev, Christopher Stanton, and James Barnett. "Forecasting ClimaCell." Harvard Business School Teaching Note 821-008, December 2020. (Revised March 2022.)
      • November 2020
      • Article

      Accelerator or Brake? Cash for Clunkers, Household Liquidity, and Aggregate Demand

      By: Daniel Green, Brian Melzer, Jonathan Parker and Arcenis Rojas
      This paper evaluates the Car Allowance Rebate System (CARS) by comparing the vehicle purchases and disposals of households with eligible "clunkers" to those of households with similar, but ineligible, vehicles. CARS caused roughly 500,000 purchases during the program...  View Details
      Keywords: Automobiles; Purchasing; Government Incentives; Household; Financial Liquidity; Income; Behavior
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      Green, Daniel, Brian Melzer, Jonathan Parker, and Arcenis Rojas. "Accelerator or Brake? Cash for Clunkers, Household Liquidity, and Aggregate Demand." American Economic Journal: Economic Policy 12, no. 4 (November 2020): 178–211.
      • July 2020 (Revised August 2021)
      • Case

      Capitalizing Development Costs at Fiat Chrysler Automobiles and Volkswagen

      By: Paul M. Healy and Marshal Herrmann
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      Healy, Paul M., and Marshal Herrmann. "Capitalizing Development Costs at Fiat Chrysler Automobiles and Volkswagen." Harvard Business School Case 121-018, July 2020. (Revised August 2021.)
      • Article

      Sustainability, Business, and Health

      By: George Serafeim, Amanda M. Rischbieth and Howard K. Koh
      The coronavirus disease 2019 (COVID-19) pandemic has demonstrated that response demands involvement from every sector of society. As a major example, some businesses have stepped up in ways previously unimaginable. Garment companies have repurposed production to face...  View Details
      Keywords: COVID; COVID-19; Sustainability; Health And Wellness; Corporate Social Responsibility; Health Pandemics; Health; Corporate Social Responsibility and Impact; Corporate Accountability; Health Care and Treatment
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      Serafeim, George, Amanda M. Rischbieth, and Howard K. Koh. "Sustainability, Business, and Health." JAMA, the Journal of the American Medical Association 324, no. 2 (July 14, 2020): 147–148.
      • April 2020 (Revised November 2020)
      • Case

      Ping An: Pioneering the New Model of ‘Technology-driven Finance’

      By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai
      In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial...  View Details
      Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry
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      Zhu, Feng, Anthony K. Woo, and Nancy Hua Dai. "Ping An: Pioneering the New Model of ‘Technology-driven Finance’." Harvard Business School Case 620-068, April 2020. (Revised November 2020.)
      • March 2020 (Revised April 2020)
      • Case

      CarTrade

      By: Rajiv Lal and Shreya Ramachandran
      Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer...  View Details
      Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
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      Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
      • December 2019
      • Case

      Forecasting ClimaCell

      By: Joshua Lev Krieger, Christopher Stanton and James Barnett
      A weather technology startup, ClimaCell considers the R&D trade-offs and financing implications of pursuing a proposed contract with a major automobile maker, rather than continuing its focus on building a scalable, all-purpose weather prediction engine.  View Details
      Keywords: Weather; Forecasting and Prediction; Technological Innovation; Research and Development; Finance; Cost vs Benefits; Decision Making; Strategy
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      Krieger, Joshua Lev, Christopher Stanton, and James Barnett. "Forecasting ClimaCell." Harvard Business School Case 820-044, December 2019.
      • June 6, 2019
      • Article

      Tesla's Advantage? 'It's the Software, Stupid.'

      By: Lou Shipley
      Without question, entrepreneur, innovator and engineer Elon Musk is a controversial figure, but there is no disputing that his first-to-market Tesla electric vehicles are not only revolutionizing the high-end driving experience, but also disrupting the automobile...  View Details
      Keywords: Tesla; Elon Musk; Autonomous Vehicle; Transportation; Software; Technology; Disruption; Auto Industry
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      Shipley, Lou. "Tesla's Advantage? 'It's the Software, Stupid.'." The Hill (June 6, 2019).
      • May 2019
      • Case

      Mobileye Update, 2019

      By: David B. Yoffie and Daniel Fisher
      Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017.  View Details
      Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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      Yoffie, David B., and Daniel Fisher. "Mobileye Update, 2019." Harvard Business School Case 719-511, May 2019.
      • May 2018
      • Supplement

      Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation

      By: Willy C. Shih
      This is an updated video of the Toyota Motor Manufacturing Kentucky (TMMK) assembly facility in Georgetown, KY. It is meant to be paired with the 693-019 Toyota Motor Manufacturing U.S.A. case, but with higher quality video. The vidoe shows a line tour of Assembly Two...  View Details
      Keywords: Manufacturing; Manufacturing Strategy; Lean Management; Toyota Production System; Just-in-time; Lean Production; Automotive Industry; Automobile Manufacturing; Automotive; Automotive Supply Chain; Production; Operations; Logistics; Auto Industry; United States
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      Shih, Willy C. "Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation." Harvard Business School Multimedia/Video Supplement 618-713, May 2018.
      • March 2018
      • Article

      Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster

      By: Hazhir Rahmandad, Rebecca Henderson and Nelson P. Repenning
      Much recent work in strategy and popular discussion suggests that an excessive focus on "managing the numbers"—delivering quarterly earnings at the expense of longer-term investments—makes it difficult for firms to make the investments necessary to build competitive...  View Details
      Keywords: Capability; Short-termism; System Dynamics; Tipping Point; Business or Company Management; Earnings Management; Resource Allocation
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      Rahmandad, Hazhir, Rebecca Henderson, and Nelson P. Repenning. "Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster." Management Science 64, no. 3 (March 2018): 1328–1347.
      • January 2018
      • Case

      Mary Barra, CEO, General Motors

      By: Nitin Nohria, Kerry Herman and Sarah Gulick
      Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors.  View Details
      Keywords: CEO; Female Ceo; Automobiles; Leadership; Crisis Management; Auto Industry; Michigan
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      Nohria, Nitin, Kerry Herman, and Sarah Gulick. "Mary Barra, CEO, General Motors." Harvard Business School Case 418-042, January 2018.
      • July 2017 (Revised March 2019)
      • Technical Note

      The Future of Mobility: Economic, Environmental, and Social Implications

      By: George Serafeim and David Freiberg
      This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous...  View Details
      Keywords: Oil & Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry
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      Serafeim, George, and David Freiberg. "The Future of Mobility: Economic, Environmental, and Social Implications." Harvard Business School Technical Note 118-008, July 2017. (Revised March 2019.)
      • February 2017 (Revised May 2018)
      • Case

      The Flint, Michigan Sit-Down Strike

      By: Tom Nicholas, Christopher T. Stanton and Matthew Preble
      For roughly six weeks between late December 1936 and February 1937, a major strike at several critical General Motors (GM) plants in Flint, Michigan, essentially halted the corporation’s U.S. production and resulted in significant gains for the nascent United...  View Details
      Keywords: Industrial Unionism; Craft Unionism; Welfare Capitalism; General Motors; Labor; Labor Unions; Labor and Management Relations; Wages; Working Conditions; Government Legislation; Business History; Business and Government Relations; Business and Stakeholder Relations; Business and Community Relations; Auto Industry; Manufacturing Industry; Mining Industry; Steel Industry; United States; Michigan
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      Nicholas, Tom, Christopher T. Stanton, and Matthew Preble. "The Flint, Michigan Sit-Down Strike." Harvard Business School Case 817-005, February 2017. (Revised May 2018.)
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