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    • All HBS Web  (2,699)
      • Faculty Publications  (108)

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      Automation Consulting Services
      Xceptor: Automating Data Automation - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
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      • December 2020
      • Case

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein, Mel Martin and Sarkis Agaian
      After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...  View Details
      Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use And Leverage; Operations; Failure; Technology; Information Technology; Software; Health Care And Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020.
      • December 2020
      • Supplement

      Komatsu Smart Construction: Launch Video

      By: Rajiv Lal, David J. Collis and Akiko Saito
      short video of the concept of "Smart Construction" that was shown at the launch of the business by Komatsu. Illustrates what the automated construction site might look like in the future.  View Details
      Keywords: Construction Industry; automation; Construction; Construction Industry; Japan
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      Lal, Rajiv, David J. Collis, and Akiko Saito. "Komatsu Smart Construction: Launch Video." Harvard Business School Multimedia/Video Supplement 521-707, December 2020.
      • December 2020
      • Supplement

      Komatsu: Video of Future Building Site

      By: Rajiv Lal, David J. Collis and Akiko Saito
      Short video that illustrates how an automated construction site would operate  View Details
      Keywords: Construction Industry; automation; Construction; Construction Industry; Japan
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      Lal, Rajiv, David J. Collis, and Akiko Saito. "Komatsu: Video of Future Building Site." Harvard Business School Multimedia/Video Supplement 521-708, December 2020.
      • December 2020
      • Case

      Komatsu and Smart Construction

      By: Rajiv Lal, David J. Collis and Akiko Saito
      Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving...  View Details
      Keywords: Business Model; Strategy; Construction; Platform; Digital Business; Japan; Business Model; Strategy; Construction Industry; Japan
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      Lal, Rajiv, David J. Collis, and Akiko Saito. "Komatsu and Smart Construction." Harvard Business School Case 521-042, December 2020.
      • November 2020
      • Case

      Truebird—An AlleyCorp Venture

      By: Shikhar Ghosh and Shweta Bagai
      In December 2018, Kevin Ryan and Wendy Tsu faced an important decision – to finalize the CEO candidate for Truebird, an innovative, automated coffee café concept. Like many of AlleyCorp and Ryan’s companies, Truebird started with the observation of an unmet need – an...  View Details
      Keywords: Startup; Hiring; Staffing; Recruiting; Business Ventures; Finance; Leadership; Management Skills; Management Teams; Jobs And Positions; Job Interviews; Human Resources; Recruitment; Selection And Staffing; Technology Industry; Food And Beverage Industry; United States
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      Ghosh, Shikhar, and Shweta Bagai. "Truebird—An AlleyCorp Venture." Harvard Business School Case 821-030, November 2020.
      • November 2020 (Revised January 2021)
      • Case

      Zipline: The World's Largest Drone Delivery Network

      By: Tarun Khanna and George Gonzalez
      Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must...  View Details
      Keywords: Drones; Business Startups; Expansion; Growth And Development Strategy; Governing Rules, Regulations, And Reforms; United States; Africa
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      Khanna, Tarun, and George Gonzalez. "Zipline: The World's Largest Drone Delivery Network." Harvard Business School Case 721-366, November 2020. (Revised January 2021.)
      • Article

      Nudging: Progress to Date and Future Directions

      By: John Beshears and Harry Kosowsky
      Nudges influence behavior by changing the environment in which decisions are made, without restricting the menu of options and without altering financial incentives. This paper assesses past empirical research on nudging and provides recommendations for future work in...  View Details
      Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Behavior; Change; Situation Or Environment; Decision Choices And Conditions; Decision Making
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      Beshears, John, and Harry Kosowsky. "Nudging: Progress to Date and Future Directions." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 3–19.
      • August 2020
      • Supplement

      Migros Turkey: Scaling Online Operations (B)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the...  View Details
      Keywords: Grocery; Business Model; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020.
      • Article

      The Importance of Being Causal

      By: Iavor I Bojinov, Albert Chen and Min Liu
      Causal inference is the study of how actions, interventions, or treatments affect outcomes of interest. The methods that have received the lion’s share of attention in the data science literature for establishing causation are variations of randomized experiments....  View Details
      Keywords: Causal Inference; Observational Studies; Cross-sectional Studies; Panel Studies; Interrupted Time-series; Instrumental Variables
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      Bojinov, Iavor I., Albert Chen, and Min Liu. "The Importance of Being Causal." Harvard Data Science Review 2.3 (July 30, 2020).
      • April 2020
      • Teaching Note

      Tailor Brands: Artificial Intelligence-Driven Branding

      By: Jill Avery
      Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills...  View Details
      Keywords: Marketing; Brands And Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America
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      Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Teaching Note 520-103, April 2020.
      • April 2020 (Revised October 2020)
      • Case

      Unilever's Response to the Future of Work

      By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej
      In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work...  View Details
      Keywords: Change Management; Human Capital; Organizational Change And Adaptation; Mission And Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe
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      Kerr, William R., Emilie Billaud, and Mette Fuglsang Hjortshoej. "Unilever's Response to the Future of Work." Harvard Business School Case 820-104, April 2020. (Revised October 2020.)
      • Article

      Human Capital and the Future of Work: Implications for Investors and ESG Integration

      By: Sakis Kotsantonis and George Serafeim
      Human capital development (HCD) is a key consideration for most companies, but only recently have investors focused on understanding the risks and opportunities related to human capital with the emergence of environmental, social, and governance (ESG) investment...  View Details
      Keywords: Future Of Work; Esg; Employee Engagement; Employee Compensation; Human Capital; Human Resources; Employees; Compensation And Benefits; Wages
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      Kotsantonis, Sakis, and George Serafeim. "Human Capital and the Future of Work: Implications for Investors and ESG Integration." Journal of Financial Transformation 51 (April 2020): 115–130.
      • 2020
      • Working Paper

      Design in the Age of Artificial Intelligence

      By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
      Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about...  View Details
      Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory
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      Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
      • February 2020 (Revised January 2021)
      • Case

      Anomalie

      By: Jeffrey F. Rayport and Thomas O. Jones
      In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to an $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their...  View Details
      Keywords: Direct-to-consumer; Entrepreneurship; Online Technology; Growth And Development Strategy; Decision Choices And Conditions; Apparel And Accessories Industry; Technology Industry
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      Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie." Harvard Business School Case 820-100, February 2020. (Revised January 2021.)
      • 2020
      • Working Paper

      Competition in Pricing Algorithms

      By: Zach Y. Brown and Alexander MacKay
      Increasingly, retailers have access to better pricing technology, especially in online markets. Using hourly data from five major online retailers, we show that retailers set prices at regular intervals that differ across firms. In addition, faster firms appear to use...  View Details
      Keywords: Pricing Algorithms; Pricing Frequency; Online Competition; Price; Technology; Competition
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      Brown, Zach Y., and Alexander MacKay. "Competition in Pricing Algorithms." Harvard Business School Working Paper, No. 20-067, November 2019. (Revised December 2020. Direct download.)
      • 2019
      • Article

      Overcoming Cultural Resistance to Open Source Innovation

      By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
      Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
      Design/methodology/approach: Discussion related to observation, experience and case studies...  View Details
      Keywords: Open Source Innovation; Organizational Culture; Organizational Change And Adaptation; Business Model; Technological Innovation; Collaborative Innovation And Invention
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      Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
      • October 2019 (Revised March 2020)
      • Supplement

      Modern Automation (B): Robotics

      By: William R. Kerr and James Palano
      Driven largely by advances in perception and situational awareness, robots in the 2010s were gaining functionality that allowed them to be applied to fundamentally new types of work. The expanding range of new tasks that could be completed by machines had significant...  View Details
      Keywords: Robotics; Artificial Intelligence; Future Of Work; Technology Commercialization; Technology; Commercialization; Employment
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      Kerr, William R., and James Palano. "Modern Automation (B): Robotics." Harvard Business School Supplement 820-069, October 2019. (Revised March 2020.)
      • 2019
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 8 Rationalizing Flow Processes

      By: Carliss Y. Baldwin
      The purpose of this chapter is to examine the value structure of flow production processes and to explain why it is necessary to rationalize flow processes using the tools of systematic management. I first explain the problems facing managers of multi-step flow...  View Details
      Keywords: Flow Processes; Bottlenecks; Systematic Management; Production; Management; Problems And Challenges
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 8 Rationalizing Flow Processes." Harvard Business School Working Paper, No. 20-032, September 2019.
      • September 2019
      • Case

      Shell: A Company of Opportunity?

      By: Joseph B. Fuller and Emer Moloney
      The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had...  View Details
      Keywords: Business Divisions; Change Management; Competency And Skills; Experience And Expertise; Talent And Talent Management; Energy; Energy Sources; Non-renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation And Invention; Innovation And Management; Innovation Strategy; Technological Innovation; Jobs And Positions; Job Design And Levels; Knowledge Sharing; Knowledge; Knowledge Use And Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change And Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation And Incentives; Business Strategy; Social And Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands
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      Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
      • July 2019 (Revised November 2019)
      • Case

      Osaro: Picking the Best Path

      By: William R. Kerr, James Palano and Bastiane Huang
      The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms...  View Details
      Keywords: Artificial Intelligence; Machine Learning; Robotics; Robots; Ecommerce; Fulfillment; Warehousing; Ai; Startup; Technology Commercialization; Business Startups; Entrepreneurship; Logistics; Order Taking And Fulfillment; Technology; Commercialization; Learning; Complexity; Competition
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      Kerr, William R., James Palano, and Bastiane Huang. "Osaro: Picking the Best Path." Harvard Business School Case 820-012, July 2019. (Revised November 2019.)
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      Automation Consulting Services
      Xceptor: Automating Data Automation - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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