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- June 2021
- Teaching Note
Bozoma Saint John: Leading with Authenticity and Urgency
Teaching Note for HBS Case No. 921-708.
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- June 2021
- Case
Bozoma Saint John: Leading with Authenticity and Urgency
By: Francesca Gino and Frances X. Frei
In this multimedia case, Bozoma Saint John recounts numerous defining moments from her childhood and work experiences. We learn what empowered and inspired her to be her authentic self, to be vulnerable and open to new experiences, to find commonality with others, to...
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- Article
Trust: The Foundation of Leadership
By: Frances Frei and Anne Morriss
The authors contend that if leadership is about empowering others, in your presence and your absence, then trust is the emotional framework that allows that service to be freely exchanged. Based on their experiences advising individuals and organizations, their basic...
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Keywords:
Trustworthiness;
Authenticity;
Empathy;
Trust;
Leadership;
Competency and Skills;
Behavior
- November 2020
- Article
Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms
By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not...
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- Article
Feeling Authentic Serves as a Buffer Against Rejections
By: F. Gino and M. Kouchaki
Social exclusion is a painful yet common experience in many people’s personal and professional lives. This research demonstrates that feeling authentic serves as a buffer against social rejection, leading people to experience less social pain. Across five studies,...
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- July 2020 (Revised January 2021)
- Case
Rosalind Fox at John Deere
By: Anthony Mayo and Olivia Hull
Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and...
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Keywords:
Agribusiness;
Change Management;
Experience and Expertise;
Talent and Talent Management;
Diversity;
Gender;
Race;
Engineering;
Geographic Location;
Globalized Markets and Industries;
Leadership Development;
Leadership Style;
Leading Change;
Management Style;
Management Teams;
Organizational Culture;
Personal Development and Career;
Prejudice and Bias;
Power and Influence;
Status and Position;
Trust;
Agriculture and Agribusiness Industry;
United States
- July 2020
- Article
Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity
By: J. Schroeder, M. Rosenblum and F. Gino
When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who...
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- May 8, 2020
- Article
Lead Your Team Into a Post-Pandemic World
By: Hubert Joly
The unprecedented COVID-19 pandemic has tested leaders, especially as it relates to how they lead their workers. As the crisis goes on, many that the author has spoken with have begun to frame it around three distinct phases: The Shelter-in-Place Phase, the Re-opening...
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- May 2020
- Article
To Be or Not to Be Your Authentic Self? Catering to Others' Expectations and Interests Hinders Performance
By: Francesca Gino, Ovul Sezer and Laura Huang
When approaching interpersonal first meetings (e.g., job interviews), people often cater to the target’s interests and expectations to make a good impression and secure a positive outcome such as being offered the job (pilot study). This strategy is distinct from other...
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- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...
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Keywords:
Two-sided Marketplace;
Two-sided Market;
Hospitality Industry;
Hotels;
Luxury Brand;
Sharing Economy;
Startup;
Scaling;
Growth;
Customer Segmentation;
Brand Positioning;
Marketing;
Marketing Strategy;
Brands and Branding;
Luxury;
Entrepreneurship;
Business Startups;
Business Model;
Venture Capital;
Customers;
Segmentation;
Growth and Development Strategy;
Travel Industry;
Tourism Industry;
Accommodations Industry;
United Kingdom;
London;
Europe
- March 2020
- Technical Note
Influencer Marketing
By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for...
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- 2020
- Working Paper
Fostering Perceptions of Authenticity via Sensitive Self-Disclosure
By: Li Jiang, Maryam Kouchaki, Francesca Gino, Reihane Boghrati and Leslie John
Leaders’ perceived authenticity—the sense that a leader is acting in accordance with her “true self” —is associated with positive outcomes for both employees and organizations alike. How might a leader foster this impression? Using field and experimental data, we test...
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- 2020
- Book
Teaching by Heart: One Professor's Journey to Inspire
By: Thomas J. DeLong
The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes...
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- August 2019
- Case
Simón Cohen at Henco: Sustaining 'High Performance, Happy People'
By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green
Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal...
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Keywords:
Work/life Balance;
Growth Strategy;
Corporate Culture;
Motivation;
Values;
Authentic Leadership Development;
Leadership;
Personal Development and Career;
Motivation and Incentives;
Values and Beliefs;
Service Operations;
Organizational Culture;
Growth and Development Strategy;
Service Industry
- June 2019
- Case
Rachael Ray: Cooking Up a Brand
By: Boris Groysberg, Robin Abrahams and Kerry Herman
Rachael Ray built a remarkable career and brand, first as a cooking personality, and then as a lifestyle maven. This case explores her early career, decisions taken along the way, and the successes she achieved in publishing, television and as a spokesperson. As her...
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- April 2019
- Article
Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures
People often feel malicious envy, a destructive interpersonal emotion, when they compare themselves to successful peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of...
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- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge...
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Keywords:
Under Armour;
Nike;
Adidas;
＂Jobs To Be Done;
Purpose Brands;
Entrepreneurship;
Customer Focus and Relationships;
Innovation Strategy;
Business Growth and Maturation;
Growth Management;
Innovation Leadership;
Sports Industry;
Apparel and Accessories Industry;
Fashion Industry;
Health Industry;
Technology Industry;
Retail Industry;
United States;
Maryland;
Baltimore
- 2017
- Article
The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation
By: Paul Green, Eli Finkel, Grainne Fitzsimons and Francesca Gino
We present theory suggesting that experiences at work that meet employees’ expectations of need fulfillment drive work engagement. Employees have needs (e.g., a desire to be authentic) and they also have expectations for how their job or their organization will fulfill...
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- October 2017 (Revised October 2020)
- Case
Coaching Makena Lane
By: Ethan Bernstein and Om Lala
Makena Lane has a gift for producing results, even in the challenging retail context of the 2010s, but she also has a knack for “ruffling some feathers” in the process. Recruited to a Fortune 500 grocery and pharmacy retailer after climbing to Associate Principal in...
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Keywords:
Executive Coaching;
Employee Promotions;
Career Transition From Consulting To Operating Role;
360-degree Feedback;
Retail;
Organizational Behavior;
Personal Strategy ＆ Style;
Mentoring;
Coaching;
Talent and Talent Management;
Growth and Development;
Employees;
Leadership Style;
Leadership Development;
Management Style;
Performance Evaluation;
Personal Development and Career;
Retail Industry;
Australia;
Europe;
Canada;
South Africa;
United States;
Asia
- September 2017
- Case
Under Armour: Evolution of a Purpose Brand
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan Palmer
After twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales — a feat only accomplished to date by competitors Nike and Adidas. At the heart of this...
View Details
Keywords:
Under Armour;
Nike;
Adidas;
＂Jobs To Be Done;
Purpose Brands;
Entrepreneurship;
Customer Focus and Relationships;
Innovation Strategy;
Business Growth and Maturation;
Growth Management;
Innovation Leadership;
Sports Industry;
Apparel and Accessories Industry;
Fashion Industry;
Health Industry;
Technology Industry;
Retail Industry;
United States;
Maryland;
Baltimore