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Apple Bets on Augmented Reality
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its...
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  • September 2020
  • Case

Apple Bets on Augmented Reality
By: Rory McDonald, David Lane and Mel Martin
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral...  View Details
Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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  • June 2020
  • Case

Extended Reality Extends into Enterprise?
By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang
While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a...  View Details
Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Technology; Markets; Opportunities; Strategy
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  • Article

Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of...  View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
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  • September 2017 (Revised June 2019)
  • Case

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China
By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the...  View Details
Keywords: Financing and Loans; Online Technology; Supply Chain; Finance; Innovation and Invention; Competition; Product Positioning; Strategy; Financial Services Industry; China
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  • January 2017
  • Background Note

Making Virtual Reality Real
By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies.  View Details
Keywords: Virtual Reality; Augmented Reality; Digital Platforms; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Niantic; Market Platforms; Technology Adoption; Software; Technology Industry
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Are you looking for?

Apple Bets on Augmented Reality
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its...
→ Search All HBS Web