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      • Faculty Publications  (36)

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      Audio Spotlight, The
      On a Sound Track
      ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the...
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      • February 2021
      • Case

      Spotify's Audio-First Strategy: Leading the Podcasting Market

      By: Hong Luo and Carol Lin
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      Luo, Hong, and Carol Lin. "Spotify's Audio-First Strategy: Leading the Podcasting Market." Harvard Business School Case 721-439, February 2021.
      • Article

      Soul and Machine (Learning)

      By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
      Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...  View Details
      Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing
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      Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
      • 2020
      • Other Teaching and Training Material

      Leading the Charge: A Podcase about Product Management at Opower

      By: Jeffrey Rayport and John J. Lafkas
      The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in...  View Details
      Keywords: Product; Management; Growth And Development Strategy; Customization And Personalization; Conflict Management; Software
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      Rayport, Jeffrey, and John J. Lafkas. "Leading the Charge: A Podcase about Product Management at Opower." Harvard Business Publishing Podcase, HBS No. 7223, 2020. Audio.
      • 2019
      • Working Paper

      Soul and Machine (Learning)

      By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
      Machine learning is bringing us self-driving cars, improved medical diagnostics, and machine translation, but can it improve marketing decisions? It can. Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to rich media...  View Details
      Keywords: Machine Learning; Technological Innovation; Marketing
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      Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Harvard Business School Working Paper, No. 20-036, September 2019.
      • August 2019
      • Case

      Legrand's Acquisition of Milestone

      By: C. Fritz Foley and F. Katelynn Boland
      In June 2017, Legrand, a global specialist in electrical and digital building infrastructure which was a serial acquirer, announced it had signed an agreement to buy Milestone AV Technologies, a leading designer and manufacturer of branded audio-video products. This...  View Details
      Keywords: Mergers & Acquisitions; Acquisition Strategy; Mergers And Acquisitions; Management; Strategy; Corporate Finance; Electronics Industry; Europe; United States
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      Foley, C. Fritz, and F. Katelynn Boland. "Legrand's Acquisition of Milestone." Harvard Business School Case 220-028, August 2019.
      • Article

      Thin Slices of Workgroups

      By: Patricia Satterstrom, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan and Marina Burke
      In this paper, we explore whether perceivers can accurately assess the effectiveness of groups, how perceivers use group properties to inform their judgment, and the contextual and individual differences that allow some perceivers to be more accurate. Across seven...  View Details
      Keywords: Group Perception; Group Effectiveness; Thin Slices; Social Sensitivity; Attentional Focus; Groups And Teams; Performance Effectiveness; Perception
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      Satterstrom, Patricia, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan, and Marina Burke. "Thin Slices of Workgroups." Organizational Behavior and Human Decision Processes 151 (March 2019): 104–117.
      • Article

      The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

      By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
      Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced...  View Details
      Keywords: Natural Environment; Prejudice And Bias; Marketing; Attitudes; Music Entertainment
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      Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
      • November 2015
      • Case

      Wynton Marsalis & Jazz at Lincoln Center

      By: Rohit Deshpandé
      Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for...  View Details
      Keywords: Business Or Company Management; Nonprofit Organizations; Music Entertainment; Brands And Branding; Growth And Development Strategy; Music Industry
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      Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.
      • 2013
      • Working Paper

      Management: Theory and Practice, and Cases

      By: Richard L. Nolan

      This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along...  View Details

      Keywords: Cases; Innovation; Management; Cio; Ceo; Hero's Journey; Monomyth; Management; Practice; Cases; Theory; Innovation And Invention
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      Nolan, Richard L. "Management: Theory and Practice, and Cases." Harvard Business School Working Paper, No. 14-026, September 2013.
      • December 2012
      • Article

      The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

      By: Francesca Gino and Bradely R. Staats
      What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing...  View Details
      Keywords: Outsourcing; Job Cuts And Outsourcing; Nonprofit Organizations; Partners And Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
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      Gino, Francesca, and Bradely R. Staats. "The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line." Harvard Business Review 90, no. 12 (December 2012): 92–96.
      • February 2008 (Revised February 2019)
      • Case

      MP3 Portable Audio Players and the Recorded Music Industry

      By: Willy Shih
      The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also impacted the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer...  View Details
      Keywords: Recording; Digital Devices; Digital Media; Digital Music; Digital; Digital Economics; Consumer Electronics; Customer Value And Value Chain; Disruptive Innovation; Technological Innovation; Information Technology; Music Industry; Technology Industry; Electronics Industry; United States
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      Shih, Willy. "MP3 Portable Audio Players and the Recorded Music Industry." Harvard Business School Case 608-119, February 2008. (Revised February 2019.) (These are the new exhibits.)
      • February 2008 (Revised March 2010)
      • Teaching Note

      MP3 Portable Audio Players and the Recorded Music Industry (TN)

      By: Willy Shih
      Teaching Note for [608119].  View Details
      Keywords: Technology; Markets; Information Technology Industry
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      Shih, Willy. "MP3 Portable Audio Players and the Recorded Music Industry (TN)." Harvard Business School Teaching Note 608-120, February 2008. (Revised March 2010.)
      • June 2007 (Revised January 2008)
      • Case

      BBC Worldwide: Global Strategy

      By: John A. Quelch and Carin-Isabel Knoop
      In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported...  View Details
      Keywords: Global Strategy; Brands And Branding; Marketing Channels; Expansion; Internet; Media And Broadcasting Industry; Great Britain
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      Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
      • April 2006 (Revised October 2006)
      • Case

      Best Buy Co., Inc.: Customer-Centricity

      By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis
      With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in...  View Details
      Keywords: Customer Focus And Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia
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      Lal, Rajiv, Carin-Isabel Knoop, and Irina Tarsis. "Best Buy Co., Inc.: Customer-Centricity." Harvard Business School Case 506-055, April 2006. (Revised October 2006.)
      • March 2005 (Revised May 2009)
      • Case

      Columbia's Final Mission

      By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
      On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space...  View Details
      Keywords: Decision Choices And Conditions; Leadership; Crisis Management; Management Teams; Organizational Culture; Aerospace Industry
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      Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
      • 2004
      • Book

      Confidence: How Winning Streaks and Losing Streaks Begin and End

      By: Rosabeth Moss Kanter
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      Kanter, Rosabeth Moss. Confidence: How Winning Streaks and Losing Streaks Begin and End. New York: Crown Business, 2004. (September) (Also audio-book edition from Random House, e-book editions, and foreign translations: Chinese from Commonwealth; Hebrew from Pecker Publishing; Indonesian from Binarupa; Italian from Guerini; Japanese from Kobunsha; Korean from Golden Bough; Mandarin from Citic; Polish from MT Biznes; Russian from Olymp Business Press; Turkish from BZD Yayincilik; and Spanish from Editorial Norma.)
      • May 2004 (Revised March 2005)
      • Case

      Music Downloads

      By: David B. Yoffie and Deborah Freier
      Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution...  View Details
      Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Online Technology; Technology Adoption; Technology Networks; Entertainment And Recreation Industry; Music Industry
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      Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)
      • 19 Nov 2003
      • Lecture

      Governance Beyond the Boardroom: Assessing Risk and Assuring Compliance Throughout Your Organization." Presenter. "HBS Audioconference

      By: Lynn S. Paine
      Keywords: Governance; Risk And Uncertainty; Governance Compliance; Organizations
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      Paine, Lynn S. Governance Beyond the Boardroom: Assessing Risk and Assuring Compliance Throughout Your Organization." Presenter. "HBS Audioconference. Lecture at the HBS Audioconference, Harvard Business School Publishing, November 19, 2003.
      • July 2003 (Revised March 2004)
      • Case

      XM Satellite Radio (A)

      By: David B. Godes and Elie Ofek
      XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus...  View Details
      Keywords: Advertising; Business Model; Decision Choices And Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems And Challenges; Partners And Partnerships; Sales; Competitive Strategy; Communications Industry
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      Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
      • April 2003
      • Tutorial

      ABC Pen Factory Tutorial

      By: Robert S. Kaplan
      To preview this online product, Authorized Faculty can call our customer service department at 1-800-545-7685 or 617-783-7600. Illustrates, via a guided audio tour accompanied by dynamically changing spreadsheets, the role for activity-based cost systems. The numerical...  View Details
      Keywords: Factories, Labs, And Plants
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      "ABC Pen Factory Tutorial." Harvard Business School Tutorial 103-704, April 2003.
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      ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the...
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