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- Faculty Publications (8)
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- February 2014 (Revised December 2016)
- Case
Aldi: The Dark Horse Discounter
By: Eric Van den Steen and David Lane
In 2013, Aldi—the world's 8th largest retailer—planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32...
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- July 2012 (Revised July 2015)
- Case
Nalli Silk Sarees (A)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the...
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- June 2011
- Case
Reed Supermarkets: A New Wave of Competitors
By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue...
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- September – October 2010
- Article
The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study
By: Zeynep Ton and Ananth Raman
We examine the effects of product variety and inventory levels on store sales. Using four years of data from stores of a large retailer, we show that increases in product variety and inventory levels are both associated with higher sales. We also show that increasing...
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- 2007
- Working Paper
A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption
By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for...
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- January 2006 (Revised December 2006)
- Case
Wal-Mart's Business Environment
In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a...
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- Teaching Interest
The Business of Entertainment, Media, and Sports (MBA)
By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work...
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- Research Summary
Overview
In her research, Professor Ferreira focuses on helping e-commerce companies make more profitable revenue-management decisions. Although the overarching goal of revenue management is relatively well-defined – typically to maximize either revenue or profit – companies...
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