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Publications

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  • All HBS Web  (106)
    • Faculty Publications  (4)

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    • All HBS Web  (106)
      • Faculty Publications  (4)

      Assortment Optimization Remove Assortment Optimization →

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      Assortment Rotation and the Value of Concealment
      E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
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      • January 2021
      • Exercise

      E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

      By: Ayelet Israeli and Fedor (Ted) Lisitsyn
      The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...  View Details
      Keywords: Data Analysis; Data Analytics; Cpg; Consumer Packaged Goods (cpg); Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Ecommerce; Crm; Loyalty Management; Assortment Planning; Assortment Optimization; Lifetime Value (ltv); Data And Data Sets; Analysis; Retention; Retail Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
      • January 2021
      • Supplement

      E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

      By: Ayelet Israeli and Fedor (Ted) Lisitsyn
      The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...  View Details
      Keywords: Data Analysis; Data Analytics; Cpg; Consumer Packaged Goods (cpg); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Data And Data Sets; Retention; Retail Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Spreadsheet Supplement 521-713, January 2021.
      • 2019
      • Working Paper

      Large-Scale Demand Estimation with Search Data

      By: Tomomichi Amano, Andrew Rhodes and Stephan Seiler
      In many online markets, traditional methods of demand estimation are difficult to implement because assortments are very large and individual products are sold infrequently. At the same time, data on consumer search (i.e., browsing) behavior are often available and are...  View Details
      Keywords: High-dimensional Data; Demand Estimation; Consideration Sets; Consumer Search
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      Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler. "Large-Scale Demand Estimation with Search Data." Harvard Business School Working Paper, No. 19-022, September 2018. (Revised June 2019. Stanford University Research Paper, No. 18-36, 8-20 2018.)
      • Research Summary

      Overview

      By: Kris Johnson Ferreira
      In her research, Professor Ferreira focuses on helping e-commerce companies make more profitable revenue-management decisions. Although the overarching goal of revenue management is relatively well-defined – typically to maximize either revenue or profit – companies...  View Details
      Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
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      Assortment Rotation and the Value of Concealment
      E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
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