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      • Faculty Publications  (70)

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      Carme Ruscalleda: The Chef as an Artist
      Carme Ruscalleda: The Chef as an Artist
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      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...  View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; Innovation And Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Technology; Software; Technology Platform; Apparel And Accessories Industry; Technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • Fall 2020
      • Article

      Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

      By: Michael A. Wheeler
      Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from...  View Details
      Keywords: Art; Negotiation; Arts
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      Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
      • July 2020 (Revised October 2020)
      • Case

      Live Nation and Pharrell Williams

      By: Anita Elberse and Kate Christensen
      “We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent And Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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      Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
      • June 2020
      • Teaching Note

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael Beverland
      Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is...  View Details
      Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands And Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
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      Avery, Jill, Giana M. Eckhardt, and Michael Beverland. "Brand Storytelling at Shinola." Harvard Business School Teaching Note 520-127, June 2020.
      • May 2020 (Revised August 2020)
      • Case

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
      Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music....  View Details
      Keywords: Marketing; Brands And Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel And Accessories Industry; Retail Industry; Detroit; United States; North America
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      Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised August 2020.)
      • October 2019 (Revised August 2020)
      • Case

      Gupta Media: Performance Marketing in the Digital Age

      By: V. Kasturi Rangan and Courtney Han
      Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...  View Details
      Keywords: Digital Marketing; Social Media; Marketing; Online Advertising; Performance; Measurement And Metrics; Advertising Industry
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      Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised August 2020.)
      • October 2019 (Revised April 2020)
      • Case

      Carme Ruscalleda: The Chef as an Artist

      By: Boris Groysberg, Carin-Isabel Knoop and Annelena Lobb
      In October 2018, Chef Carme Ruscalleda, the most-starred woman chef in the world at the time, closed the doors of her Restaurant Sant Pau (Sant Pau), as she had on almost every night for the past 30 years—this time for the last time. Ruscalleda had opened the...  View Details
      Keywords: Restaurants; Sant Pau; Personal Development And Career; Family Business; Leadership Style; Innovation And Invention; Food; Success; Food And Beverage Industry
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      Groysberg, Boris, Carin-Isabel Knoop, and Annelena Lobb. "Carme Ruscalleda: The Chef as an Artist." Harvard Business School Case 420-028, October 2019. (Revised April 2020.)
      • October 2019
      • Case

      Street Symphony: Making Human Connections Through Music

      By: Rohit Deshpandé
      To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice – one that had the power to heal audiences and musicians...  View Details
      Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business And Community Relations; Music Industry; Los Angeles; California; United States
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      Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz and Alicia Keys: A Power Couple

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...  View Details
      Keywords: Entertainment; Music Entertainment; Personal Development And Career; Entrepreneurship; Goals And Objectives; Power And Influence; Music Industry; Entertainment And Recreation Industry; Fine Arts Industry
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
      • January 2019 (Revised February 2020)
      • Case

      SoundCloud: Subscription Streaming?

      By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater
      Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s...  View Details
      Keywords: Audio; Recording; artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Music Industry; Europe; Germany; Sweden; United States
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      Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised February 2020.)
      • January 2019 (Revised February 2020)
      • Case

      World Wrestling Entertainment, Inc.

      By: Anita Elberse and Melissa Rodman
      World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of...  View Details
      Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent And Talent Management; Contracts; Marketing; Strategy
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      Elberse, Anita, and Melissa Rodman. "World Wrestling Entertainment, Inc." Harvard Business School Case 519-058, January 2019. (Revised February 2020.)
      • March 2018 (Revised October 2019)
      • Case

      Yo-Yo Ma and Silkroad

      By: Rohit Deshpandé, Paul A. Gompers and Scott Duke Kominers
      Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to celebrate its 20th anniversary. In parallel, Ma was stepping back from his role as the organization’s Artistic Director. Silkroad had come of...  View Details
      Keywords: Managing Diverse Teams; Leadership Transitions; Global Innovation; Nonprofit Organizations; Music; Cultural Entrepreneurship; Nonprofit Organizations; Music Entertainment; Leadership; Transition
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      Deshpandé, Rohit, Paul A. Gompers, and Scott Duke Kominers. "Yo-Yo Ma and Silkroad." Harvard Business School Case 818-110, March 2018. (Revised October 2019.)
      • January 2018
      • Case

      Tomer Zvulun and The Atlanta Opera: At Crossroads (A)

      By: Michael L. Tushman and Kerry Herman
      In 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the...  View Details
      Keywords: Innovation; Explore/exploit; Ambidexterity; Zvulun; Opera; Strategy; Talent; Talent Management; Non-profit; Leadership Transition; Organizational Behavior; Leadership; Innovation And Invention; Talent And Talent Management; Arts; Strategic Planning; Fine Arts Industry
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      Tushman, Michael L., and Kerry Herman. "Tomer Zvulun and The Atlanta Opera: At Crossroads (A)." Harvard Business School Case 418-012, January 2018.
      • November 2017
      • Teaching Note

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...  View Details
      Keywords: Marketing; Marketing Strategy; Brands; Brand & Product Management; Big Data; "marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Marketing Channels; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands And Branding; Forecasting And Prediction; Data And Data Sets; Retail Industry; Fashion Industry; Apparel And Accessories Industry; United States; North America
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
      • June 2017
      • Case

      AKB48: Going Global? (A)

      By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
      After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...  View Details
      Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Expansion; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Creation; Value Capture; Market Entry And Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands And Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
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      Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
      • May 2017 (Revised March 2018)
      • Case

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...  View Details
      Keywords: Marketing; Marketing Strategy; Retailing; Brands And Branding; Consumer Behavior; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; E-commerce; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands And Branding; Consumer Behavior; Demand And Consumers; Data And Data Sets; Forecasting And Prediction; Apparel And Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
      • July 2016
      • Case

      Spotify

      By: Anita Elberse and Alexandre de Pfyffer
      In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...  View Details
      Keywords: Entertainment; Marketing; Superstar; Music; Music Industry; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Strategy; Management; Strategy; Online Technology; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
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      Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
      • November 2015
      • Case

      Wynton Marsalis & Jazz at Lincoln Center

      By: Rohit Deshpandé
      Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for...  View Details
      Keywords: Business Or Company Management; Nonprofit Organizations; Music Entertainment; Brands And Branding; Growth And Development Strategy; Music Industry
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      Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.
      • October 2015
      • Case

      BandPage (A)

      By: Karim R. Lakhani, Colin Maclay and Greta Friar
      BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began...  View Details
      Keywords: Music Industry; Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
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      Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
      • July 2015 (Revised April 2016)
      • Case

      Lomography: Analog in a Digital World

      By: John T. Gourville, Karol Misztal and Emer Moloney
      In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses...  View Details
      Keywords: Positioning; Product Lines; Product Line Management; Mission And Purpose; Organizational Change And Adaptation; Technological Innovation; Brands And Branding; Fine Arts Industry; Manufacturing Industry; Technology Industry
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      Gourville, John T., Karol Misztal, and Emer Moloney. "Lomography: Analog in a Digital World." Harvard Business School Case 516-006, July 2015. (Revised April 2016.)
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      Carme Ruscalleda: The Chef as an Artist
      Carme Ruscalleda: The Chef as an Artist
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