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  • All HBS Web  (183)
    • Faculty Publications  (15)

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    • All HBS Web  (183)
      • Faculty Publications  (15)

      Art Pricing Remove Art Pricing →

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      • April 2022
      • Teaching Note

      Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

      By: Jill Avery
      A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo...  View Details
      Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy
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      Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Teaching Note 522-088, April 2022.
      • Fall 2020
      • Article

      Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

      By: Michael A. Wheeler
      Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from...  View Details
      Keywords: Art; Negotiation; Arts
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      Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
      • November 2019
      • Teaching Note

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions...  View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Fine Arts Industry
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      McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Teaching Note 320-021, November 2019.
      • July 2019 (Revised November 2022)
      • Case

      Backstage at Boston Ballet

      By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley
      This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several...  View Details
      Keywords: Organizational Behavior; Managing Change; Strategy Execution; Priorities; Arts; Buildings and Facilities; Decision Making; Theater Entertainment; Leadership; Business or Company Management; Mission and Purpose; Organizational Change and Adaptation; Strategic Planning; Problems and Challenges; Nonprofit Organizations; Strategy; Marketing; Price; Fine Arts Industry; Fine Arts Industry; Fine Arts Industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
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      Fubini, David G., Ryan Raffaelli, Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised November 2022.)
      • August 2018 (Revised September 2019)
      • Case

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take...  View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Fine Arts Industry
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      McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
      • March 2017 (Revised March 2022)
      • Case

      Flashion: Art vs. Science in Fashion Retailing

      By: Kris Ferreira and Karim R. Lakhani
      Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can...  View Details
      Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Fashion Industry; United States
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      Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
      • December 2013 (Revised January 2015)
      • Case

      Barbara Krakow Gallery

      By: Jose Alvarez and Nyssa Liebermann
      The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope...  View Details
      Keywords: Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston
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      Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
      • December 2013
      • Case

      Clique Pens: The Writing Implements Division of U.S. Home

      By: Frank V. Cespedes and James Kindley
      The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a...  View Details
      Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Manufacturing Industry; Consumer Products Industry
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      Cespedes, Frank V., and James Kindley. "Clique Pens: The Writing Implements Division of U.S. Home." Harvard Business School Brief Case 914-525, December 2013.
      • August 2012 (Revised November 2012)
      • Case

      Colorscope, Inc. (Abridged)

      By: V.G. Narayanan
      A small company in the graphic design business faces severe price competition. The company must respond by cutting costs and making process improvements.  View Details
      Keywords: Cost Management; Price; Business Processes; Performance Improvement; Competition; Fine Arts Industry
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      Narayanan, V.G. "Colorscope, Inc. (Abridged)." Harvard Business School Case 113-025, August 2012. (Revised November 2012.)
      • May 2008 (Revised June 2009)
      • Supplement

      Radiohead: Music at Your Own Price (B)

      By: Anita Elberse and Jason Bergsman
      Keywords: Arts; Entertainment and Recreation Industry
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      Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (B)." Harvard Business School Supplement 508-111, May 2008. (Revised June 2009.)
      • 2007
      • Book

      An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe

      By: Joanne G Horton, Richard H. Macve and George Serafeim
      "Fair value" is currently the central topic of debate in the development of accounting standards. While it has now been defined to mean an exit price in US GAAP, the IASB is still considering its own definition, and some commentators are arguing for versions of entry...  View Details
      Keywords: Transition; Financial Instruments; Framework; Market Entry and Exit; Insurance; Revenue Recognition; Fair Value Accounting; Standards; United Kingdom
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      Horton, Joanne G., Richard H. Macve, and George Serafeim. An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe. London, UK: Institute of Chartered Accountants in England and Wales, Centre for Business Performance, 2007.
      • October 2007
      • Article

      The Art of Designing Markets

      By: Alvin E. Roth
      Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by...  View Details
      Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
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      Roth, Alvin E. "The Art of Designing Markets." Harvard Business Review 85, no. 10 (October 2007): 118–126.
      • August 2002 (Revised August 2003)
      • Case

      Electronic Arts Introduces The Sims Online

      By: Youngme E. Moon
      Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two...  View Details
      Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
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      Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
      • Fall 1998
      • Article

      Price Customization: The Higher Art of Power Pricing

      By: Robert J. Dolan
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      Dolan, Robert J. "Price Customization: The Higher Art of Power Pricing." Marketing Management 7, no. 3 (Fall 1998): 10–17.
      • December 1996 (Revised February 1998)
      • Case

      Colorscope, Inc.

      By: V.G. Narayanan and Joseph Cha
      A small company in the graphic arts business faces severe price competition. The company must respond by cutting costs and making process improvements.  View Details
      Keywords: Cost Management; Price; Business Processes; Performance Improvement; Competition; Fine Arts Industry
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      Narayanan, V.G., and Joseph Cha. "Colorscope, Inc." Harvard Business School Case 197-040, December 1996. (Revised February 1998.)
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