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    • All HBS Web  (1,761)
      • Faculty Publications  (46)

      Art Market Remove Art Market →

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      The Structure and Functioning of Art Markets
      Magnus Resch: Transforming the Art Market Through Transparency
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      • January 2021
      • Supplement

      Barbara Krakow Gallery (B): Art and the Pandemic

      By: José B. Alvarez and David Lane
      Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.  View Details
      Keywords: Art Market; Covid-19; arts; Business Model; Change Management; Trends; Communication; Customer Focus And Relationships; Human Resources; marketing; Distribution Channels; Outcome Or Result; Health Pandemics; Fine arts Industry
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      Alvarez, José B., and David Lane. "Barbara Krakow Gallery (B): Art and the Pandemic." Harvard Business School Supplement 521-031, January 2021.
      • Fall 2020
      • Article

      Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

      By: Michael A. Wheeler
      Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from...  View Details
      Keywords: art; Negotiation; arts
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      Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
      • June 2020 (Revised October 2020)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out—the global media and entertainment brand—had gone from a self-published counterculture publication in London...  View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands And Branding; Media; marketing; marketing Strategy; Organizational Change And Adaptation; Strategy; Media And Broadcasting Industry; Food And Beverage Industry; United Kingdom; United States
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      Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised October 2020.)
      • April 2020
      • Technical Note

      Quantitative Analysis in Marketing

      By: Sunil Gupta
      Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining...  View Details
      Keywords: Quantitative Analysis; marketing; Decision Making; Analysis
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      Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020.
      • November 2019
      • Teaching Note

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions...  View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine arts Industry; Information Technology Industry
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      McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Teaching Note 320-021, November 2019.
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.  View Details
      Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment And Recreation Industry; Fine arts Industry; Music Industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (F): Future Growth Plans

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,...  View Details
      Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit Or Shutdown; Business Growth And Maturation; Business Startups; Small Business; Family Business; Crime And Corruption; Customer Focus And Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods And Commodities; Government Legislation; Growth And Development; Business History; Lawsuits And Litigation; Laws And Statutes; Lawfulness; Goals And Objectives; Consumer Behavior; market Entry And Exit; Problems And Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food And Beverage Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
      • July 2019 (Revised January 2020)
      • Case

      Backstage at Boston Ballet

      By: David G. Fubini, Begum Agca Okutgen and Julia Kelley
      At the beginning of her second year with Boston Ballet, Executive Director Meredith "Max" Hodges got some bad news—a developer had purchased one of Boston Ballet's school locations and was planning to terminate Boston Ballet's lease. Hodges had already overseen a...  View Details
      Keywords: arts; Buildings And Facilities; Decision Making; Theater Entertainment; Leadership; Business Or Company Management; Mission And Purpose; Organizational Change And Adaptation; Strategic Planning; Problems And Challenges; Nonprofit Organizations; Strategy; marketing; Price; Fine arts Industry; Entertainment And Recreation Industry; Education Industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
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      Fubini, David G., Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised January 2020.)
      • April 2019
      • Case

      American Ballet Theatre

      By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman
      Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment...  View Details
      Keywords: Performing Arts; Superstars; Talent; Talent Development; Non-profit; Contracts; Labor Economics; General Management; arts; Entertainment; Media; Talent And Talent Management; Nonprofit Organizations; marketing; Strategy
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      Elberse, Anita, Tsubasa Nakajima, and Melissa Rodman. "American Ballet Theatre." Harvard Business School Case 519-085, April 2019.
      • January 2019 (Revised October 2020)
      • Technical Note

      Brand Storytelling

      By: Jill Avery
      Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...  View Details
      Keywords: Brand Communication; Brand Management; Brand Storytelling; marketing; marketing Communications; Brands And Branding; marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
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      Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
      • September 2018
      • Case

      Hunley, Inc.: Casting for Growth

      By: John A. Quelch and James T. Kindley
      Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's...  View Details
      Keywords: Growth And Development Strategy; marketing Strategy; Decision Choices And Conditions; Sports; marketing Channels; Distribution Channels
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      Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
      • August 2018 (Revised September 2019)
      • Case

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take...  View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine arts Industry; Information Technology Industry
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      McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
      • June 2018
      • Case

      Candor at Clever

      By: Ethan Bernstein and Om Lala
      Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many high-growth companies, however, early employees (many of whom had never managed people before) had been given the opportunity to manage teams, and...  View Details
      Keywords: Performance Feedback; Talent Development And Retention; Talent Management; Feedback; Difficult Conversations; Radical Candor; Scaling Start-ups; Scaling And Growth; Developing Effective Managers; Effective Managers; First-time Managers; Kim Scott; Clever; Bay Area; Silicon Valley; Interpersonal Communication; Talent And Talent Management; Human Resources; Leadership Development; Management Practices And Processes; Management Skills; Management Style; Organizations; Organizational Culture; Performance Evaluation; Conflict And Resolution; Technology Industry; Education Industry; San Francisco; United States
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      Bernstein, Ethan, and Om Lala. "Candor at Clever." Harvard Business School Case 418-087, June 2018.
      • January 2018 (Revised October 2019)
      • Case

      Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

      By: Jill Avery
      A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da...  View Details
      Keywords: Brands; Brand Valuation; Art Collector; Arts Marketing; Auction House; Auctions; Luxury Brand; Luxury Consumers; Luxury Goods; marketing; Valuation; marketing Strategy; arts; Luxury; Value; Brands And Branding; Fine arts Industry; Italy; United Kingdom; Europe; United States; United Arab Emirates
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      Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Case 518-066, January 2018. (Revised October 2019.)
      • November 2017
      • Case

      The Digital Factory – Siemens: Electronic Works Amberg

      By: Rajiv Lal and Scott F. Johnson
      The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's...  View Details
      Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Wireless Technology; Software; Internet; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany
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      Lal, Rajiv, and Scott F. Johnson. "The Digital Factory – Siemens: Electronic Works Amberg." Harvard Business School Case 518-054, November 2017.
      • February 2017
      • Teaching Note

      The Tate's Digital Transformation

      By: Jill Avery
      John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s...  View Details
      Keywords: Marketing; Marketing Strategy; Digital; Digital Strategy; Digital Marketing; Social Media; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; marketing; marketing Channels; marketing Strategy; Customer Focus And Relationships; Entertainment And Recreation Industry; Fine arts Industry; England; United Kingdom; Europe
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      Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Teaching Note 517-098, February 2017.
      • December 2016
      • Article

      Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

      By: Ragnar Lund and Stephen A. Greyser
      This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship...  View Details
      Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Financial Institutions; Museums; Resource Integration; marketing; Partners And Partnerships; Financial Institutions; arts
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      Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
      • July 2016 (Revised June 2019)
      • Case

      Hamilton: An American Musical

      By: Anita Elberse and Jennifer Schoppe
      In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton....  View Details
      Keywords: Entertainment; Creative Industries; Performing Arts; (general) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; arts; Creativity; Product Launch; Product Development; marketing; Entertainment And Recreation Industry; United States
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      Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
      • January 2016
      • Case

      Open Innovation at Fujitsu (A)

      By: Amy C. Edmondson and Jean-François Harvey
      This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small...  View Details
      Keywords: Open Innovation; Collaboration; Culture Change; Change Management; Leadership; Japan; United States; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Emerging markets; Collaborative Innovation And Invention; Information Technology Industry; Technology Industry; Sunnyvale; Tokyo; San Francisco
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      Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
      • November 2015
      • Case

      Wynton Marsalis & Jazz at Lincoln Center

      By: Rohit Deshpandé
      Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for...  View Details
      Keywords: Nonprofit Organizations; Management; Music Entertainment; marketing; Brands And Branding; Growth And Development Strategy; Music Industry
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      Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.
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      The Structure and Functioning of Art Markets
      Magnus Resch: Transforming the Art Market Through Transparency
      → Search All HBS Web
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