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- January 2021
- Supplement
Barbara Krakow Gallery (B): Art and the Pandemic
By: José B. Alvarez and David Lane
Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.
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- Fall 2020
- Article
Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa
Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from...
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- March 2020 (Revised October 2020)
- Case
Jeffrey Deitch: Art Entrepreneur
By: Henry McGee, Rohit Deshpandé and Sarah Gulick
Jeffrey Deitch is an influential gallery owner and art entrepreneur. An HBS alumnus generally credited with developing the field of bank art advisory and financing services, Deitch has had a storied career in both the commercial and non-profit art world. Wrestling with...
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- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s...
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Keywords:
Digital;
Ecommerce;
Experience;
Customer Experience;
Customer Relationship Management;
Channel Management;
Museums;
Arts Marketing;
Nonprofit;
Marketing;
Marketing Channels;
Marketing Strategy;
Customer Focus and Relationships;
Digital Marketing;
Digital Strategy;
Social Media;
E-commerce;
Fine Arts Industry;
Fine Arts Industry;
England;
United Kingdom;
Europe
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's...
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- December 2013 (Revised January 2015)
- Case
Barbara Krakow Gallery
By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope...
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Keywords:
Barbara Krakow Gallery;
Art Gallery;
Art Market;
Art World;
Artist;
Auction House;
Primary Art Market;
Secondary Art Market;
Exhibition;
Contemporary Art;
Art Collector;
Art Dealer;
Art Fair;
No Haggle Pricing;
Extended Sales Cycle;
Christie's;
Sotheby's;
Online Art Seller;
Barbara Krakow;
Andrew Witkin;
Catalogue Raisonne;
Arts;
Small Business;
Business Model;
Transition;
Customer Relationship Management;
Fine Arts Industry;
Boston