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- May 2015 (Revised October 2015)
- Case
Apple Inc. in 2015
By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the...
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Keywords:
Competition;
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategy;
Strategic Positioning;
Technology;
Information Technology;
Strategic Planning;
Product Positioning;
Leadership;
Communication;
Competitive Advantage;
Product;
Innovation and Invention;
Computer Industry;
Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)
- Web
Podcast - Business & Environment
Podcast Podcast Business and policy leaders join Harvard Business School faculty to discuss what businesses are doing, can do, and should do to confront climate change. Follow on Apple Podcasts Follow on Spotify iHeart Pocket Casts Amazon...
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- Web
Forum for Growth
of the Chewy acquisition by PetSmart. [...] Read more 13 Nov 2019 Radio Flyer: “Rolling” Theory into Practice, by Tom Schlegel The Forum at HBS Author Tom Schlegel, Chief Innovation Officer at Radio Flyer, Inc shares his reflections on...
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- Web
What theory did you just use? News brief — week of Apr 4 2016 - Forum for Growth
billion haircut from its original offer price. The deal, ending months of negotiations, marks a victory for Foxconn, which has been looking to expand in the market for next-generation displays through the acquisition of Sharp, a supplier of smartphone screens to View Details