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- May 2015 (Revised October 2015)
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Apple Inc. in 2015
By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the...
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Keywords:
Competition;
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategy;
Strategic Positioning;
Technology;
Information Technology;
Strategic Planning;
Product Positioning;
Leadership;
Communication;
Competitive Advantage;
Product;
Innovation and Invention;
Computer Industry;
Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)