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    • All HBS Web  (2,780)
      • Faculty Publications  (171)

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      Lynda M. Applegate
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      • March–April 2021
      • Article

      How Venture Capitalists Make Decisions

      By: Paul A. Gompers, Will Gornall, Steven Kaplan and Ilya Strebulaev
      For decades now, venture capitalists have played a crucial role in the economy by financing high-growth start-ups. While the companies they’ve backed—Amazon, Apple, Facebook, Google, and more—are constantly in the headlines, very little is known about what VCs actually...  View Details
      Keywords: Venture Capital; Investment; Decision Making
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      Gompers, Paul A., Will Gornall, Steven Kaplan, and Ilya Strebulaev. "How Venture Capitalists Make Decisions." Harvard Business Review 99, no. 2 (March–April 2021).
      • February 2021
      • Case

      Apple: Privacy vs. Safety (A)

      By: Henry McGee, Nien-hê Hsieh and Christian Godwin
      In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance...  View Details
      Keywords: Iphone; Encryption; Data Privacy; Safety; Corporate Social Responsibility And Impact; Mobile Technology; Civil Society Or Community; National Security; Leadership; Customers; Customer Focus And Relationships; Decision Making; Ethics; Values And Beliefs; Globalized Firms And Management; Government And Politics; National Security; Law; Law Enforcement; Leadership; Markets; Safety; Social Issues; Technology; Technology Industry; Consumer Products Industry; Telecommunications Industry; Electronics Industry; United States; China; Hong Kong
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      McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (A)." Harvard Business School Case 321-004, February 2021.
      • February 2021
      • Supplement

      Apple: Privacy vs. Safety (B)

      By: Henry McGee, Nien-hê Hsieh and Christian Godwin
      In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contract tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s...  View Details
      Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus And Relationships; Decision Making; Ethics; Values And Beliefs; Globalized Firms And Management; Government And Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Technology; Telecommunications Industry; Technology Industry; Consumer Products Industry; Electronics Industry; Health Industry; United States; Europe
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      McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 321-117, February 2021.
      • January 2021
      • Case

      Snapp: Scaling Under Sanctions in Iran (A)

      By: Meg Rithmire and Gamze Yucaoglu
      "The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decision to remove all Iranian apps from their respective application stores.
      The case...  View Details
      Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices And Conditions; Cross-cultural And Cross-border Issues; Government And Politics; International Relations; National Security; Risk Management; Crisis Management; Transportation Industry; Iran; Middle East
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      Rithmire, Meg, and Gamze Yucaoglu. "Snapp: Scaling Under Sanctions in Iran (A)." Harvard Business School Case 721-020, January 2021.
      • December 2020
      • Teaching Note

      Apple Inc. in 2020

      By: David B. Yoffie
      Teaching Note for HBS Case #720-454.  View Details
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      Yoffie, David B. "Apple Inc. in 2020." Harvard Business School Teaching Note 721-427, December 2020.
      • 2020
      • Chapter

      Google, Apple, Facebook, Amazon: Is Winner-Take-All True?

      By: David B. Yoffie
      Keywords: Platform; Technology
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      Yoffie, David B. "Google, Apple, Facebook, Amazon: Is Winner-Take-All True?" In Sekai saikoho no keiei kyoshitsu [World's Best Management Class]: 17 Lessons in Management from the World's Leading Business Professors, edited by Ayako Hirono, 179–193. Tokyo: Nikkei Business Publications, 2020. (Published in Japanese.)
      • October 2020
      • Case

      Epic Games: Nineteen Eighty-Fortnight

      By: Andy Wu, Miaomiao Zhang and Christopher Zhang
      In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems....  View Details
      Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, And Gambling; Mobile Technology; Lawsuits And Litigation; Entrepreneurship; Competitive Strategy; United States
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      Wu, Andy, Miaomiao Zhang, and Christopher Zhang. "Epic Games: Nineteen Eighty-Fortnight." Harvard Business School Case 721-395, October 2020.
      • September 2020
      • Case

      Apple Bets on Augmented Reality

      By: Rory McDonald, David Lane and Mel Martin
      In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral...  View Details
      Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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      McDonald, Rory, David Lane, and Mel Martin. "Apple Bets on Augmented Reality." Harvard Business School Case 621-007, September 2020.
      • August 2020
      • Case

      PayPal: The Next Chapter

      By: Michael Porter, Mark Kramer and Annelena Lobb
      Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring...  View Details
      Keywords: Mission And Purpose; Finance; Business And Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry
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      Porter, Michael, Mark Kramer, and Annelena Lobb. "PayPal: The Next Chapter." Harvard Business School Case 721-378, August 2020.
      • July 2020 (Revised November 2020)
      • Case

      Pricing at Netflix

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
      Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...  View Details
      Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Technology; Internet; Online Technology; Technology Platform; Customers; Customer Satisfaction; Customer Value And Value Chain; Entertainment And Recreation Industry; North And Central America; United States
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
      • Article

      Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study

      By: Noy Alon, Ariel Dora Stern and John Torous
      BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous...  View Details
      Keywords: Mobile Health; Smartphone; Food And Drug Administration; Risk-based Framework; Health Care And Treatment; Mobile Technology; Software
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      Alon, Noy, Ariel Dora Stern, and John Torous. "Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study." JMIR mHealth and uHealth 8, no. 10 (October 2020).
      • June 2020
      • Supplement

      Comcast Corporation (B)

      By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
      The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription...  View Details
      Keywords: Cable Television; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media And Broadcasting Industry
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      Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation (B)." Harvard Business School Supplement 720-481, June 2020.
      • April 2020
      • Case

      Apple Inc. in 2020

      By: David B. Yoffie and Daniel Fisher
      After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new...  View Details
      Keywords: Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Computer Industry; Telecommunications Industry; Technology Industry
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      Yoffie, David B., and Daniel Fisher. "Apple Inc. in 2020." Harvard Business School Case 720-454, April 2020.
      • February 2020
      • Case

      Fake News at DER SPIEGEL (A)

      By: Aiyesha Dey, Jonas Heese and Tonia Labruyere
      The case discusses the strategy of DER SPIEGEL, the leading news magazine in Germany, in the aftermath of the discovery of a fake reporting scandal. It had come to light that one of DER SPIEGEL’s own reporters had falsified and made up entire articles for years,...  View Details
      Keywords: Scandal; Management Control Systems; Corporate Governance; Crisis Management; Communication Strategy; Journalism And News Industry; Germany
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      Dey, Aiyesha, Jonas Heese, and Tonia Labruyere. "Fake News at DER SPIEGEL (A)." Harvard Business School Case 120-001, February 2020.
      • February 2020
      • Supplement

      Apple: Privacy vs. Safety (B)

      By: Henry McGee, Nien-hê Hsieh and Christian Godwin
      In 2016 and 2017, Apple refused to help the FBI access the iPhones of two mass shooters. These refusals highlighted Apple’s stated policy of supporting consumer privacy. Meanwhile, in China, Apple removed various VPN apps from Apple’s Chinese App Store. This action...  View Details
      Keywords: Iphone; Encryption; Data Privacy; Customers; Ethics; Moral Sensibility; Values And Beliefs; Cross-cultural And Cross-border Issues; Leadership; Markets; Demand And Consumers; Mission And Purpose; Problems And Challenges; Relationships; Technology; Telecommunications Industry; Technology Industry; Computer Industry; Electronics Industry; Information Technology Industry; China; United States
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      McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 320-092, February 2020.
      • January 2020
      • Teaching Note

      Apple Pay and Mobile Payments in Australia (A) and (B)

      By: Feng Zhu
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      Zhu, Feng. "Apple Pay and Mobile Payments in Australia (A) and (B)." Harvard Business School Teaching Note 620-098, January 2020.
      • December 2019 (Revised March 2020)
      • Case

      Impossible Foods

      By: Jose B. Alvarez and Natalie Kindred
      Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to...  View Details
      Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-based Agribusiness; Agriculture And Agribusiness Industry; Technology Industry; Food And Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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      Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
      • 2019
      • Working Paper

      Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

      By: Doug J. Chung, Kyoungwon Seo and Reo Song
      This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics...  View Details
      Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; Gpgpu Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover
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      Chung, Doug J., Kyoungwon Seo, and Reo Song. "Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure." Harvard Business School Working Paper, No. 20-066, December 2019.
      • November 2019 (Revised December 2019)
      • Case

      Marcus by Goldman Sachs

      By: Rory McDonald, Samir Junnarkar and David Lane
      Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman...  View Details
      Keywords: Corporate Entrepreneurship; Banks And Banking; Innovation Leadership; Growth And Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom
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      McDonald, Rory, Samir Junnarkar, and David Lane. "Marcus by Goldman Sachs." Harvard Business School Case 620-005, November 2019. (Revised December 2019.)
      • November 2019
      • Case

      Apple, Einhorn, and iPrefs (Abridged)

      By: Carliss Y. Baldwin and W. Carl Kester
      In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business...  View Details
      Keywords: Markets; Stock Shares; Value Creation; Business And Shareholder Relations
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      Baldwin, Carliss Y., and W. Carl Kester. "Apple, Einhorn, and iPrefs (Abridged)." Harvard Business School Case 220-043, November 2019.
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      Lynda M. Applegate
      Apple Pay
      → Search All HBS Web
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