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    • Faculty Publications  (59)

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    • All HBS Web  (165)
      • Faculty Publications  (59)

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      • October 2021
      • Case

      Esquel Group: Turning Crises into Transformation

      By: William C. Kirby, Adina Wong, Noah B. Truwit and John McHugh
      Focuses on a Hong Kong-based, globally-established textile and apparel manufacturer and its experience in navigating turbulent geopolitical environments. Identifies ways the company has pursued business priorities while upholding its sustainability values.  View Details
      Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Apparel and Accessories Industry; China; Hong Kong
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      Kirby, William C., Adina Wong, Noah B. Truwit, and John McHugh. "Esquel Group: Turning Crises into Transformation." Harvard Business School Case 322-058, October 2021.
      • August 2021
      • Supplement

      Coats: Supply Chain Challenges

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...  View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
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      Shih, Willy C. "Coats: Supply Chain Challenges." Harvard Business School PowerPoint Supplement 622-041, August 2021.
      • August 2021
      • Teaching Note

      Coats: Supply Chain Challenges

      By: Willy C. Shih
      Teaching Note for HBS Case No. 621-115.
      Faced with continuing cost pressure, should Coats, the world's largest thread maker, relocate some of its make-to-stock manufacturing to an ultra-low-cost region while leaving make-to-order demand close to customers?  View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
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      Shih, Willy C. "Coats: Supply Chain Challenges." Harvard Business School Teaching Note 622-034, August 2021.
      • August 2021
      • Supplement

      Coats: Supply Chain Challenges: Spreadsheet Supplement

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...  View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
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      Shih, Willy C. "Coats: Supply Chain Challenges: Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 622-702, August 2021.
      • May 2021 (Revised July 2021)
      • Case

      Coats: Supply Chain Challenges

      By: Willy C. Shih and Adina Wong
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...  View Details
      Keywords: Inventory Management; Supply Chains; Digital; Operations; Supply Chain Management; Apparel and Accessories Industry; Asia
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      Shih, Willy C., and Adina Wong. "Coats: Supply Chain Challenges." Harvard Business School Case 621-115, May 2021. (Revised July 2021.)
      • 2022
      • Working Paper

      Coupling and Coupling Compromises in Supplier Factories' Responses to Worker Activism

      By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
      Activist pressure has prompted many companies to adopt formal corporate social responsibility (CSR) policies, but can ongoing activist pressure influence whether companies effectively implement these policies? Drawing on and extending the private politics and...  View Details
      Keywords: Monitoring; Apparel Manufacturing; Protests; Activism; Union; Compensation; Operations; Supply Chain Management; Quality; Safety; Social Issues; Labor Unions; Wages; Compensation and Benefits; Apparel and Accessories Industry; Apparel and Accessories Industry; China
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      Bird, Yanhua, Jodi L. Short, and Michael W. Toffel. "Coupling and Coupling Compromises in Supplier Factories' Responses to Worker Activism." Harvard Business School Working Paper, No. 21-114, April 2021. (Revised November 2022.)
      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its...  View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; Innovation and Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Information Technology; Applications and Software; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • November 2019
      • Case

      Celebrity Fashions Limited (A)

      By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
      In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time...  View Details
      Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
      • November 2019
      • Supplement

      Celebrity Fashions: Moving Ahead (B)

      By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
      Supplements the (A) Case.  View Details
      Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions: Moving Ahead (B)." Harvard Business School Supplement 120-054, November 2019.
      • January 2019 (Revised July 2019)
      • Case

      New Balance: Managing Orders and Working Conditions

      By: Michael W. Toffel, Eileen McNeely and Matthew Preble
      New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership...  View Details
      Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Toffel, Michael W., Eileen McNeely, and Matthew Preble. "New Balance: Managing Orders and Working Conditions." Harvard Business School Case 619-002, January 2019. (Revised July 2019.)
      • January–February 2019
      • Article

      Case Study: When Two Leaders on the Senior Team Hate Each Other

      By: Boris Groysberg and Katherine Connolly Baden
      In this fictional case, the CEO of a sports apparel manufacturer is faced with an ongoing conflict between two of his top executives. Specifically, the head of sales and the CFO are at each other’s throats and the tension is having a ripple effect on their teams and...  View Details
      Keywords: Interpersonal Conflict; Management Teams; Conflict Management
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      Groysberg, Boris, and Katherine Connolly Baden. "Case Study: When Two Leaders on the Senior Team Hate Each Other." Harvard Business Review 97, no. 1 (January–February 2019).
      • February 2018
      • Case

      Montes Calcados: A Step Ahead

      By: James L. Heskett and James T. Kindley
      Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at...  View Details
      Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018.
      • December 2017
      • Supplement

      Data-Driven Manufacturing: The Kutesmart System

      By: Willy C. Shih
      This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing.  View Details
      Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Manufacturing Industry; Manufacturing Industry; China
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      Shih, Willy C. "Data-Driven Manufacturing: The Kutesmart System." Harvard Business School Multimedia/Video Supplement 618-702, December 2017.
      • August 2017
      • Case

      Data-driven Manufacturing: The Kutesmart System

      By: Willy Shih and Nancy Hua Dai
      The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0...  View Details
      Keywords: Manufacturing; Garment Manufacturing; Mass Customization; Data-driven Management; Data-driven Manufacturing; Operations; Production; Product; Customization and Personalization; Apparel and Accessories Industry; Apparel and Accessories Industry; China
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      Shih, Willy, and Nancy Hua Dai. "Data-driven Manufacturing: The Kutesmart System." Harvard Business School Case 618-005, August 2017.
      • November 2016 (Revised December 2017)
      • Case

      Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together

      By: Boris Groysberg and Katherine Connolly Baden
      Cameron (Cam) Barker, founder and CEO of Blake Sports Apparel and Switch Activewear, manufacturers and distributers of sports apparel and accessories, was facing a challenge with his executive team. Their inability to work together on seemingly simple issues was a...  View Details
      Keywords: Team Dynamics; Team Management; Team Effectiveness; Team Performance; Executive Leadership; Groups and Teams; Leadership; Performance Effectiveness; Apparel and Accessories Industry; United Kingdom
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      Groysberg, Boris, and Katherine Connolly Baden. "Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together." Harvard Business School Case 417-048, November 2016. (Revised December 2017.)
      • October 2016 (Revised April 2018)
      • Case

      ASICS: Chasing a 2020 Vision

      By: Elie Ofek, Nobuo Sato and Akiko Kanno
      In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart...  View Details
      Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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      Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)
      • July–August 2016
      • Article

      Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams

      By: Ethan Bernstein, John Bunch, Niko Canner and Michael Lee
      Holacracy and other forms of self-organization have been getting a lot of press. Proponents hail them as "flat" environments that foster flexibility, engagement, productivity, and efficiency. Critics say they're naive, unrealistic experiments. We argue, using evidence...  View Details
      Keywords: Self-Managed Organizations; Self-Managed Teams; Reliability; Adaptability; Holacracy; Organization Design; Organization Structure; Organizational Charts; Organizational Architecture; Organizational Forms; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Performance Effectiveness; Performance Productivity; Management Practices and Processes; Management Systems; Managerial Roles; Human Resources; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; North America
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      Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee. "Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams." Harvard Business Review 94, nos. 7-8 (July–August 2016): 38–49.
      • February 2016 (Revised August 2016)
      • Case

      Chilli Beans: Peace, Love, and Sunglasses

      By: José B. Alvarez, Robert Mackalski and Andrew Otazo
      This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States.  View Details
      Keywords: Sunglasses; Brazil; Sao Paulo; Chilli Beans; Watches; Fast Fashion; Supply Chain; Retail; Franchise; International Expansion; Culture; Middle Class; Fashion; Corporate Entrepreneurship; Global Strategy; Customer Focus and Relationships; Customer Value and Value Chain; Design; Economic Growth; Economic Slowdown and Stagnation; Goods and Commodities; Leadership; Marketing; Operations; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Brazil; China
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      Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
      • 2016
      • Book

      Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

      By: John A. Quelch
      The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

      Consumers, Corporations, and Public...  View Details
      Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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      Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
      • July 2015 (Revised January 2020)
      • Case

      Horst Dassler, Adidas, and the Commercialization of Sport

      By: Geoffrey Jones, Michael Norris and Sophi Kim
      The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...  View Details
      Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Germany; South America; Europe; Asia; North and Central America
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      Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
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