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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its...
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Keywords:
Business Model;
Decision Making;
Entrepreneurship;
Innovation and Invention;
Leading Change;
Management;
Marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
Technology;
Software;
Technology Platform;
Apparel and Accessories Industry;
Technology Industry;
North America
- November 2019
- Case
Celebrity Fashions Limited (A)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time...
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- November 2019
- Supplement
Celebrity Fashions: Moving Ahead (B)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
Supplements the (A) Case.
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- August 2019
- Case
Humanistic Capitalism at Brunello Cucinelli
By: Francesca Gino and Gary Pisano
This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues...
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- December 2017
- Supplement
Data-Driven Manufacturing: The Kutesmart System
By: Willy C. Shih
This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing.
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- August 2017
- Case
Data-driven Manufacturing: The Kutesmart System
By: Willy Shih and Nancy Hua Dai
The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0...
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- November 2016 (Revised December 2017)
- Case
Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together
By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, founder and CEO of Blake Sports Apparel and Switch Activewear, manufacturers and distributers of sports apparel and accessories, was facing a challenge with his executive team. Their inability to work together on seemingly simple issues was a...
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- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart...
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Keywords:
Brand Management;
Sports Apparel;
Digital Platforms;
Competitive Positioning;
Direct To Consumer Marketing;
Retail Formats;
Lifestyle Brands;
Technology;
Competition;
Brands and Branding;
Organizational Change and Adaptation;
Market Platforms;
Product Positioning;
Marketing Channels;
Sports;
Retail Industry;
Apparel and Accessories Industry;
Sports Industry;
Entertainment and Recreation Industry
- July–August 2016
- Article
Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams
By: Ethan Bernstein, John Bunch, Niko Canner and Michael Lee
Holacracy and other forms of self-organization have been getting a lot of press. Proponents hail them as "flat" environments that foster flexibility, engagement, productivity, and efficiency. Critics say they're naive, unrealistic experiments. We argue, using evidence...
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Keywords:
Self-managed Organizations;
Self-managed Teams;
Reliability;
Adaptability;
Holacracy;
Organization Design;
Organization Structure;
Organizational Charts;
Organizational Architecture;
Organizational Forms;
Organizational Design;
Organizational Structure;
Organizational Change and Adaptation;
Performance Effectiveness;
Performance Productivity;
Management Practices and Processes;
Management Systems;
Managerial Roles;
Human Resources;
Apparel and Accessories Industry;
Manufacturing Industry;
Retail Industry;
Public Administration Industry;
Technology Industry;
North America
- February 2016 (Revised August 2016)
- Case
Chilli Beans: Peace, Love, and Sunglasses
By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States.
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Keywords:
Sunglasses;
Brazil;
Sao Paulo;
Chilli Beans;
Watches;
Fast Fashion;
Supply Chain;
Retail;
Franchise;
International Expansion;
Culture;
Middle Class;
Fashion;
Corporate Entrepreneurship;
Global Strategy;
Customer Focus and Relationships;
Customer Value and Value Chain;
Design;
Economic Growth;
Economic Slowdown and Stagnation;
Goods and Commodities;
Leadership;
Marketing;
Operations;
Apparel and Accessories Industry;
Fashion Industry;
Manufacturing Industry;
Brazil;
China
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords:
Consumer;
Corporate Culture;
Public Health;
Consumer Behavior;
Marketing Strategy;
Corporate Strategy;
Health;
Innovation and Invention;
Innovation and Management;
Supply Chain Management;
Advertising Industry;
Apparel and Accessories Industry;
Biotechnology Industry;
Communications Industry;
Consumer Products Industry;
Distribution Industry;
Entertainment and Recreation Industry;
Food and Beverage Industry;
Health Industry;
Information Industry;
Information Technology Industry;
Insurance Industry;
Manufacturing Industry;
Media and Broadcasting Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
Retail Industry;
Technology Industry;
Tourism Industry;
Transportation Industry;
Travel Industry;
Asia;
Oceania;
North and Central America;
Middle East;
Latin America;
Europe
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...
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Keywords:
Corruption;
Economic History;
Business History;
Entertainment;
Business;
Strategy;
Media;
Digital Technology;
Blockbuster;
Superstar;
Film;
Television;
Music;
Publishing;
Performing Arts;
Nightlife;
Crime and Corruption;
Entrepreneurship;
Globalization;
History;
Sports;
Apparel and Accessories Industry;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
Germany;
South America;
Europe;
Asia;
North and Central America
- February 2015 (Revised April 2016)
- Case
Quincy Apparel (A)
By: Thomas R. Eisenmann and Lisa Mazzanti
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup...
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- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords:
Csr;
Corporate Accountability;
Corporate Social Responsibility;
Outsourced Production;
Outsourcing;
Sustainability;
Sustainability Management;
Auditing;
Audit Quality;
Gender;
Conflicts Of Interest;
Bias;
Apparel and Accessories Industry;
Electronics Industry;
Manufacturing Industry;
China;
India;
Pakistan;
Bangladesh;
Mexico;
Brazil;
Viet Nam;
Indonesia;
Philippines;
Sri Lanka;
Taiwan;
South Korea
- March 2014
- Module Note
Implementing Environmentally Sustainable Operations
Keywords:
Sustainability;
Sustainability Management;
Sustainability Reporting;
Sustainable Supply Chains;
Sustainable Operations;
Environment;
Environmental And Social Sustainability;
Environmental Management;
Environmental Operations;
Environmental Performance;
Environmental Policy;
Environmental Protection;
Environmental Strategy;
Environmental Regulation;
Operations Management;
Operations Strategy;
Supply Chain Management;
Operations;
Supply Chain;
Business Processes;
Corporate Social Responsibility and Impact;
Performance Evaluation;
Performance Improvement;
Safety;
Social Enterprise;
Quality;
Production;
Working Conditions;
Animal-Based Agribusiness;
Buildings and Facilities;
Agriculture and Agribusiness Industry;
Apparel and Accessories Industry;
Biotechnology Industry;
Construction Industry;
Manufacturing Industry
- January 2014 (Revised February 2014)
- Teaching Note
Rana Plaza: Workplace Safety In Bangladesh (A) and (B)
By: John A. Quelch and Margaret L. Rodriguez
On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,...
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- September 2013 (Revised August 2015)
- Background Note
Leadership and Teaming
By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail...
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Keywords:
Teams;
Teaming;
Leadership And Managing People;
Leadership;
Team Effectiveness;
Team Performance;
Team Design;
Team Leadership;
Teamwork;
Team Process;
Team Function;
Team Launch;
60/30/10 Rule;
Team Boundary;
Distribution Of Leadership Authority;
Self-managed Teams;
Virtual Teams;
Unbounded Teams;
Acts Of Leadership;
Execution Teams;
Decision Making Teams;
Creativity Teams;
Team Size;
Task Design;
Team Timeline;
Team Roles;
Team Representation;
Diversity;
Team Familiarity;
Collective Intelligence;
Team Stages Of Development;
Team Coaching;
Performance Pressure;
X-teams;
Team Focus;
Interaction;
Management Teams;
Managerial Roles;
Management Systems;
Management Style;
Management Skills;
Management Practices and Processes;
Organizational Design;
Organizational Structure;
Performance Effectiveness;
Performance Efficiency;
Performance Productivity;
Groups and Teams;
Networks;
Social Psychology;
Behavior;
Conflict and Resolution;
Creativity;
Social and Collaborative Networks;
Satisfaction;
Prejudice and Bias;
Power and Influence;
Personal Characteristics;
Familiarity;
Cognition and Thinking;
Attitudes;
Projects;
Organizational Culture;
Organizational Change and Adaptation;
Leadership Development;
Leadership Style;
Leading Change;
Knowledge Use and Leverage;
Knowledge Sharing;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Design;
Interpersonal Communication;
Accommodations Industry;
Accounting Industry;
Advertising Industry;
Aerospace Industry;
Agriculture and Agribusiness Industry;
Air Transportation Industry;
Apparel and Accessories Industry;
Auto Industry;
Banking Industry;
Battery Industry;
Beauty and Cosmetics Industry;
Bicycle Industry;
Biotechnology Industry;
Chemical Industry;
Communications Industry;
Computer Industry;
Construction Industry;
Consulting Industry;
Consumer Products Industry;
Distribution Industry;
Education Industry;
Electronics Industry;
Employment Industry;
Energy Industry;
Entertainment and Recreation Industry;
Fashion Industry;
Financial Services Industry;
Fine Arts Industry;
Food and Beverage Industry;
Forest Products Industry;
Forestry Industry;
Green Technology Industry;
Health Industry;
Industrial Products Industry;
Information Industry;
Information Technology Industry;
Insurance Industry;
Journalism and News Industry;
Legal Services Industry;
Manufacturing Industry;
Media and Broadcasting Industry;
Medical Devices and Supplies Industry;
Mining Industry;
Motion Pictures and Video Industry;
Motorcycle Industry;
Music Industry;
Pharmaceutical Industry;
Public Administration Industry;
Public Relations Industry;
Publishing Industry;
Pulp and Paper Industry;
Rail Industry;
Real Estate Industry;
Retail Industry;
Rubber Industry;
Semiconductor Industry;
Service Industry;
Shipping Industry;
Sports Industry;
Steel Industry;
Technology Industry;
Telecommunications Industry;
Tourism Industry;
Transportation Industry;
Travel Industry;
Utilities Industry;
Video Game Industry;
Web Services Industry;
Asia;
North and Central America;
South America;
Atlantic Ocean;
Central Asia;
Europe;
Latin America;
Middle East;
Oceania;
West Indies
- August 2012
- Case
Polar Sports, Inc.
By: W. Carl Kester and Wei Wang
Polar Sports, Inc. is a fashion skiwear manufacturing company in Littleton, Colorado. The company has a unique design for skiwear using a special synthetic material that improves insulation and durability. The ski apparel industry is highly competitive and the best way...
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- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential...
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- November 2010
- Case
Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)
By: James K. Sebenius and Jason Cheng Qian
Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and...
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Keywords:
Contracts;
Agreements and Arrangements;
Corporate Social Responsibility and Impact;
Leasing;
Business and Community Relations;
Business and Government Relations;
Partners and Partnerships;
Agriculture and Agribusiness Industry;
Apparel and Accessories Industry;
Manufacturing Industry;
Hong Kong;
Xinjiang Uygur Zizhiqu