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- December 2021
- Case
Danish Crown: Feeding the Future
By: David E. Bell, Damien P. McLoughlin, Daniela Beyersdorfer and Mette Fuglsang Hjortshoej
Danish Crown, one of the world’s largest exporters of pork meat and one of Europe’s top five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Food;
Environmental Management;
Climate Change;
Environmental Sustainability;
Nutrition;
Cooperative Ownership;
Change Management;
Transition;
Leadership;
Leading Change;
Marketing;
Product Marketing;
Corporate Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Europe;
Denmark
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords:
＂Pete ＆ Gerry's;
＂ Eggs;
Egg Industry;
Avian Flu;
Cage Free;
Free Range;
Agribusiness;
Agriculture;
Industry Structure;
Industry Evolution;
Price Volatility;
Small Business;
Strategy Formulation;
Branding;
Marketing;
Premium Brand;
Growth;
Consumer;
Consumer Behavior;
Animal Welfare;
Retail;
Grocery;
Food Labeling;
Animal-Based Agribusiness;
Advertising Campaigns;
Business Model;
Change;
Change Management;
Disruption;
Transition;
Trends;
Volatility;
Customer Value and Value Chain;
Entrepreneurship;
Food;
Ethics;
Health;
Problems and Challenges;
Operations;
Sales;
Risk and Uncertainty;
Quality;
Public Opinion;
Value;
Strategy;
Agriculture and Agribusiness Industry;
Retail Industry;
United States
- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier...
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- November 2014 (Revised March 2015)
- Case
Disrupting the Meat Industry: Tissue Culture Beef
By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had...
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Keywords:
Innovation;
Beef Production;
Environmental Impacts Of Food Production;
Agribusiness;
Animal-Based Agribusiness;
Disruptive Innovation;
Innovation and Invention;
Environmental Sustainability;
Food;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Netherlands;
United States;
United Kingdom
- September 2010 (Revised February 2013)
- Background Note
The Cage-Free Egg Movement
By: Michael W. Toffel and Stephanie van Sice
Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses,...
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