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All HBS Web
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- Faculty Publications (489)
- February 2016 (Revised February 2017)
- Case
The Climate Corporation
By: David E. Bell, Forest Reinhardt and Mary Shelman
Climate Corporation is a San Francisco–based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those...
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Keywords:
Agribusiness Industry;
Farming;
Big Data;
Data Analytics;
Agriculture;
Agribusiness;
Decision Making;
Analytics and Data Science;
Agriculture and Agribusiness Industry
Bell, David E., Forest Reinhardt, and Mary Shelman. "The Climate Corporation." Harvard Business School Case 516-060, February 2016. (Revised February 2017.)
- February 2016
- Article
Bridging Science and Technology Through Academic-Industry Partnerships
By: Sen Chai and Willy C. Shih
Partnerships that foster the translation of scientific advances emerging from academic research organizations into commercialized products at private firms are a policy tool that has attracted increased interest. This paper examines empirical data from the Danish...
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Keywords:
Economic Development;
Technological Change;
Government Policy;
Technological Innovation;
Research and Development;
Information Technology;
Policy;
Technology Industry;
Denmark
Chai, Sen, and Willy C. Shih. "Bridging Science and Technology Through Academic-Industry Partnerships." Research Policy 45, no. 1 (February 2016): 148–158.
- January 2016
- Case
Acxiom
By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker?
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- Article
Algorithms Need Managers, Too
By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on...
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Keywords:
Machine Learning;
Algorithms;
Predictive Analytics;
Management;
Big Data;
Analytics and Data Science
Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time...
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Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
- 2015
- Case
Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation
By: Rosabeth Moss Kanter and Patricia Bissett Higgins
In 2010, Mark Critelli was a well-seasoned corporate executive who had recently transitioned from being the CEO of a Fortune 500 company to that of a startup called Dossia. As an AL Fellow, he knew that despite believing in Dossia’s mission to empower individuals with...
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Keywords:
Health And Wellness;
Health Care;
Health Care Education;
Health Care Entrepreneurship;
Health Care Industry;
Health Care Investment;
Health Care Outcomes;
Health Care Quality;
Health Care Reform;
Health Care Services;
Health Costs;
Preventive Care;
Insurance Companies;
Insurance Industry;
Employee Compensation;
Empoylee Wellness Programs;
Patient Reported Outcome Measures;
Patient Satisfaction;
Data;
Data Analytics;
Entrepreneurs;
Entrepreneurial Organizations;
Entrepreneurial Ventures;
Start-up;
Leadership Skills;
Disruptive Change;
Health;
Insurance;
Employees;
Leadership;
Disruptive Innovation;
Health Care and Treatment;
Employment;
Entrepreneurship;
Business Startups;
Information Technology;
Analytics and Data Science;
Health Industry;
United States
Kanter, Rosabeth Moss, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation." Harvard Business Publishing Case 316-053, 2015. (Harvard Advanced Leadership Initiative.)
- October 2015 (Revised October 2016)
- Case
Building Watson: Not So Elementary, My Dear! (Abridged)
By: Willy C. Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the...
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Keywords:
Analytics;
Big Data;
Business Analytics;
Product Development Strategy;
Machine Learning;
Machine Intelligence;
Artificial Intelligence;
Product Development;
AI and Machine Learning;
Information Technology;
Analytics and Data Science;
Information Technology Industry;
United States
Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
- September 2015 (Revised February 2023)
- Case
Emdeon's Acquisition of Change Healthcare: Innovating Transparency Solutions for Health Care Consumers
By: Regina E. Herzlinger, Jeet Guram and Aanchal Raj
Case describes acquisition of Change Healthcare, which provides health care cost and quality information, by Emdeon, a health information exchange, and discusses health care transparency. Emdeon is a billion-dollar company that has grown through acquisitions; at its...
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- September 2015
- Case
Deflategate and the National Football League
By: Marco Iansiti and Christine Snively
On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air...
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Keywords:
"Deflategate";
Analytics;
National Football League;
NFLPA;
Roger Goodell;
Tom Brady;
Operations;
United States
Iansiti, Marco, and Christine Snively. "Deflategate and the National Football League." Harvard Business School Case 616-008, September 2015.
- August 2015 (Revised January 2017)
- Technical Note
From Correlation to Causation
By: Feng Zhu and Karim R. Lakhani
To make sound business decisions, managers must be comfortable with the concepts of correlation and causation. This background note provides an overview of correlation and causation using examples and explains why the former does not imply the latter. It also describes...
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Zhu, Feng, and Karim R. Lakhani. "From Correlation to Causation." Harvard Business School Technical Note 616-009, August 2015. (Revised January 2017.)
- August 2015 (Revised May 2017)
- Case
TSG Hoffenheim: Football in the Age of Analytics
By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small...
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Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
- August 2015 (Revised February 2017)
- Case
Bridj and the Business of Urban Mobility (A): Developing a New Model
By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and...
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Keywords:
Startup;
Startup Management;
Big Data;
Smart Transit;
Stakeholder Engagement;
Stakeholder Management;
Urban Vehicle;
Mobility;
Mass Transit;
Uber;
Government Relations;
Technological Innovation;
Analytics and Data Science;
Entrepreneurship;
Business and Stakeholder Relations;
Transportation;
Business Startups;
Management;
Business and Government Relations;
Transportation Industry;
Boston;
District of Columbia
Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
- July 2015 (Revised October 2017)
- Case
Podium Data: Harnessing the Power of Big Data Analytics
By: Lynda M. Applegate, Karim R. Lakhani and Nicole Bucala
Applegate, Lynda M., Karim R. Lakhani, and Nicole Bucala. "Podium Data: Harnessing the Power of Big Data Analytics." Harvard Business School Case 816-007, July 2015. (Revised October 2017.)
- July 16, 2015
- Article
How Small Businesses Can Fend Off Hackers
By: Lou Shipley
If you wanted to hack a business, which one would you pick: A Fortune 500 company with a large digital-security budget and a team dedicated to protecting its cyberassets? Or a small enterprise that doesn’t employ a single IT security specialist? Security breaches at...
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Keywords:
Hack;
Data Security;
Small Business;
Analytics and Data Science;
Safety;
Information Technology;
Cybersecurity
Shipley, Lou. "How Small Businesses Can Fend Off Hackers." Wall Street Journal (July 16, 2015).
- May–June 2015
- Article
Big Data: Big Deal or Big Hype?
By: Sunil Gupta
Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data...
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Gupta, Sunil. "Big Data: Big Deal or Big Hype?" European Business Review (May–June 2015).
- April 2015 (Revised March 2017)
- Case
Instacart and the New Wave of Grocery Startups
By: John Deighton and Leora Kornfeld
Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businessses like Webvan failed? What are the questions that this exploratory...
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Keywords:
Food Retailing;
Outsourced Grocery Delivery;
Online Ordering;
Dynamic Pricing;
Data Analytics;
Marketing Strategy;
Food;
Distribution Channels;
Business Startups;
Food and Beverage Industry;
California
Deighton, John, and Leora Kornfeld. "Instacart and the New Wave of Grocery Startups." Harvard Business School Case 515-089, April 2015. (Revised March 2017.)
- April 2015
- Case
Carolinas HealthCare System: Consumer Analytics
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year...
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Keywords:
Consumer Segmentation;
Big Data;
Management Information Systems;
Hospital Management;
Health Care and Treatment;
Marketing;
Segmentation;
Analytics and Data Science;
Information Management;
Information Technology;
Health;
Health Industry;
United States
Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
- Article
Big Other: Surveillance Capitalism and the Prospects of an Information Civilization
By: Shoshana Zuboff
This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the...
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Keywords:
Surveillance Capitalism;
Big Data;
Google;
Information Society;
Privacy;
Internet Of Everything;
Rights;
Economic Systems;
Analytics and Data Science;
Internet and the Web;
Ethics
Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
- March 2015 (Revised June 2015)
- Case
Medalogix
By: Richard G. Hamermesh and Matthew G. Preble
This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to...
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Keywords:
Health Care;
Health Care Entrepreneurship;
Health Care Services;
Implementing Strategy;
Dissemination;
Innovation;
Market Selection;
Health;
Health Care and Treatment;
Analytics and Data Science;
Marketing Strategy;
Innovation and Management;
Innovation Strategy;
Health Industry;
United States
Hamermesh, Richard G., and Matthew G. Preble. "Medalogix." Harvard Business School Case 815-116, March 2015. (Revised June 2015.)
- Article
Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
By: Marco Iansiti and Karim R. Lakhani
When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of...
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Keywords:
Digital Innovation;
Digitization;
Industrial Internet;
Technological Innovation;
Production;
Competitive Strategy;
Engineering;
Aerospace Industry
Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99.