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  • December 2018
  • Supplement

Amazon Acquires Whole Foods (B)
By: Rory McDonald, Sarah Mehta and Shaye Roseman
This short case, meant for pairing with HBS No. 615-013, “AmazonFresh: Rekindling the Online Grocery Market,” explores Amazon’s rationale for acquiring Whole Foods.  View Details
Keywords: Mergers And Acquisitions; Growth And Development Strategy; Technology Industry; Food And Beverage Industry
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  • March 2017
  • Teaching Note

AmazonFresh: Rekindling the Online Grocery Market
By: Rory McDonald
Teaching Note for HBS No. 615-013.  View Details
Keywords: Innovation; Strategy; Competition; New Markets; Learning; Grocery; Operations Strategy; Innovation And Invention; Competition; Emerging Markets; Learning; Service Operations; Online Technology; United States
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  • July 2014 (Revised August 2014)
  • Case

AmazonFresh: Rekindling the Online Grocery Market
By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,...  View Details
Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation And Invention; Strategy; Emerging Markets; Learning; Service Operations; Online Technology; Business Model; Food And Beverage Industry; United States
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