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    • All HBS Web  (19)
      • Faculty Publications  (3)

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      AmazonFresh: Rekindling the Online Grocery Market
      AmazonFresh: Rekindling the Online Grocery Market
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      • December 2018
      • Supplement

      Amazon Acquires Whole Foods (B)

      By: Rory McDonald, Sarah Mehta and Shaye Roseman
      This short case, meant for pairing with HBS No. 615-013, “AmazonFresh: Rekindling the Online Grocery Market,” explores Amazon’s rationale for acquiring Whole Foods.  View Details
      Keywords: Mergers And Acquisitions; Growth And Development Strategy; Technology Industry; Food And Beverage Industry
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      McDonald, Rory, Sarah Mehta, and Shaye Roseman. "Amazon Acquires Whole Foods (B)." Harvard Business School Supplement 619-029, December 2018.
      • March 2017
      • Teaching Note

      AmazonFresh: Rekindling the Online Grocery Market

      By: Rory McDonald
      Teaching Note for HBS No. 615-013.  View Details
      Keywords: Innovation; Strategy; Competition; New Markets; Learning; Grocery; Operations Strategy; Innovation And Invention; Competition; Emerging Markets; Learning; Service Operations; Online Technology; United States
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      McDonald, Rory. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Teaching Note 617-043, March 2017.
      • July 2014 (Revised August 2014)
      • Case

      AmazonFresh: Rekindling the Online Grocery Market

      By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
      More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,...  View Details
      Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation And Invention; Strategy; Emerging Markets; Learning; Service Operations; Online Technology; Business Model; Food And Beverage Industry; United States
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      McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.)
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      AmazonFresh: Rekindling the Online Grocery Market
      AmazonFresh: Rekindling the Online Grocery Market
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