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      • Faculty Publications  (100)

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      • April 2023
      • Case

      Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco (Abridged)

      By: Emily Truelove, Michelle Zhang and Alpana Thapar
      Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology...  View Details
      Keywords: Leadership; Culture; Transformation; United Arab Emirates; Middle East; Technology; Telecommunications; Employee Mobility; Talent; Leading Change; Human Resources; Telecommunications Industry; Technology Industry; Middle East
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      Truelove, Emily, Michelle Zhang, and Alpana Thapar. "Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco (Abridged)." Harvard Business School Case 423-059, April 2023.
      • April 2023
      • Teaching Note

      Netflix’s Culture: Binge or Cringe?

      By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
      In April 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of...  View Details
      Keywords: Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing; Innovation and Management; Innovation Strategy; Leadership Style; Business or Company Management; Management Style; Media; Business Processes; Organizational Culture; Organizational Structure; Performance Expectations; Performance Productivity; Creativity; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Video Game Industry; North America; California; Canada; Europe; Middle East; Africa; Asia; Latin America
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      Joly, Hubert, Leonard A. Schlesinger, James Barnett, and Stacy Straaberg. "Netflix’s Culture: Binge or Cringe?" Harvard Business School Teaching Note 523-004, March 2023.
      • February 2023
      • Teaching Note

      Amazon and the Future of Organized Labor

      By: Reshmaan Hussam, Trevor Fetter and Grace Liu
      Teaching Note for HBS Case No. 723-030.  View Details
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      Hussam, Reshmaan, Trevor Fetter, and Grace Liu. "Amazon and the Future of Organized Labor." Harvard Business School Teaching Note 723-049, February 2023.
      • February 2023 (Revised March 2023)
      • Case

      Amazon and the Future of Organized Labor

      By: Reshmaan Hussam, Trevor Fetter and Grace Liu
      From their peak in the 1950s, private-sector labor unions in the United States declined rapidly in membership and influence, decade after decade. But growing inequality — especially visible during the COVID-19 pandemic — sparked new interest in labor and organizing....  View Details
      Keywords: Working Conditions; Labor Unions
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      Hussam, Reshmaan, Trevor Fetter, and Grace Liu. "Amazon and the Future of Organized Labor." Harvard Business School Case 723-030, February 2023. (Revised March 2023.)
      • 2023
      • Working Paper

      Self-Preferencing at Amazon: Evidence from Search Rankings

      By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
      We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study...  View Details
      Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding; Consumer Products Industry
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      Farronato, Chiara, Andrey Fradkin, and Alexander MacKay. "Self-Preferencing at Amazon: Evidence from Search Rankings." NBER Working Paper Series, No. 30894, January 2023.
      • September–October 2022
      • Article

      Should Your Company Sell on Amazon?: Reach Comes at a Price

      By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
      Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to...  View Details
      Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
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      Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
      • August 3, 2022
      • Article

      How Will Amazon Approach U.S. Primary Care?

      By: Robert S. Huckman and Bradley Staats
      Amazon has a playbook for reinventing businesses that it enters. It includes simplifying processes, experimenting to determine which new approaches work best, and continuously recombining its existing assets to come up with a better way to do things. It is likely to...  View Details
      Keywords: Amazon; Health Care; Technology; Primary Care; Health Care and Treatment; Information Infrastructure; Health Industry; Technology Industry; United States
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      Huckman, Robert S., and Bradley Staats. "How Will Amazon Approach U.S. Primary Care?" Harvard Business Review (website) (August 3, 2022).
      • 2022
      • Book

      The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,...  View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations
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      Joly, Hubert, and Caroline Lambert. The Heart of Business (ハート・オブ・ビジネス)――「人とパーパス」を本気で大切にする新時代のリーダーシップ. 英治出版, 2022, Japanese ed.
      • July 2022
      • Case

      boAt Lifestyle

      By: Rajiv Lal and Kairavi Dey
      boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...  View Details
      Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India
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      Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
      • June 2022 (Revised September 2022)
      • Case

      Netflix’s Culture: Binge or Cringe?

      By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
      In April 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of...  View Details
      Keywords: Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing; Innovation and Management; Innovation Strategy; Leadership Style; Business or Company Management; Management Style; Media; Business Processes; Organizational Culture; Organizational Structure; Performance Expectations; Performance Productivity; Creativity; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Video Game Industry; North America; California; Canada; Europe; Middle East; Africa; Asia; Latin America
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      Joly, Hubert, Leonard A. Schlesinger, James Barnett, and Stacy Straaberg. "Netflix’s Culture: Binge or Cringe?" Harvard Business School Case 522-096, June 2022. (Revised September 2022.)
      • May 2022
      • Case

      AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services." Harvard Business School Case 622-060, May 2022.
      • May 2022
      • Supplement

      AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-086, May 2022.
      • May 2022 (Revised July 2022)
      • Supplement

      AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-087, May 2022. (Revised July 2022.)
      • May 2022
      • Case

      The NFL’s $110-Billion Media Rights Deals

      By: Anita Elberse and Elizabeth Warner
      On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...  View Details
      Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Sports Industry
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      Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
      • May 2022 (Revised July 2022)
      • Case

      The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

      By: David B. Yoffie and Daniel Fisher
      In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest...  View Details
      Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
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      Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
      • 2022
      • Book

      O Coração do Negócio Os princípios de liderança e a chave para o sucesso

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,...  View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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      Joly, Hubert, and Caroline Lambert. O Coração do Negócio Os princípios de liderança e a chave para o sucesso. Editorial Presença, 2022, Portuguese ed.
      • 2022
      • Book

      企業初心 未來企業的新領導準則

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,...  View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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      Joly, Hubert, and Caroline Lambert. 企業初心 未來企業的新領導準則. 天下文化, 2022, Chinese Mandarin ed.
      • 2022
      • Book

      하트 오브 비즈니스 미래의 비즈니스를 위한 안내서

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,...  View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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      Joly, Hubert, and Caroline Lambert. 하트 오브 비즈니스 미래의 비즈니스를 위한 안내서. Sangsang Square, 2022, Korean ed.
      • 2022
      • Book

      商业的核心 新时代的企业经营原则 世界500强百思买前掌门人作品 贝佐斯推荐

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,...  View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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      Joly, Hubert, and Caroline Lambert. 商业的核心 新时代的企业经营原则 世界500强百思买前掌门人作品 贝佐斯推荐. CITIC Publishing Group, 2022, Chinese Mandarin ed.
      • March 2022 (Revised December 2022)
      • Case

      Perch

      By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
      In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,...  View Details
      Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Retail Industry; Technology Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
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      Rayport, Jeffrey F., Stacy Straaberg, and Julia Kelley. "Perch." Harvard Business School Case 822-087, March 2022. (Revised December 2022.)
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