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      • February 2021
      • Supplement

      Accounting for Leases at American Airlines

      By: Jonas Heese
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      Heese, Jonas. "Accounting for Leases at American Airlines." Harvard Business School Spreadsheet Supplement 121-704, February 2021.
      • February 2021
      • Supplement

      Accounting for Leases at American Airlines (A)

      By: Jonas Heese
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      Heese, Jonas. "Accounting for Leases at American Airlines (A)." Harvard Business School PowerPoint Supplement 121-705, February 2021.
      • February 2021
      • Tutorial

      What is AI?

      By: Tsedal Neeley
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      Neeley, Tsedal. What is AI? Harvard Business School Tutorial 421-713, February 2021.
      • February 2021
      • Teaching Note

      Accounting for Leases at American Airlines (A) and (B)

      By: Jonas Heese and Gerardo Pérez Cavazos
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      Heese, Jonas, and Gerardo Pérez Cavazos. "Accounting for Leases at American Airlines (A) and (B)." Harvard Business School Teaching Note 121-057, February 2021.
      • January 2021
      • Case

      Delta Air Lines: Navigating the COVID-19 Storm

      By: Ted Berk and Ryan Flamerich
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      Berk, Ted, and Ryan Flamerich. "Delta Air Lines: Navigating the COVID-19 Storm." Harvard Business School Case 221-063, January 2021.
      • January 2021 (Revised January 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; Ai; Ai Algorithms; Ai Creativity; Fashion; Retail; Retail Analytics; Digital Marketing; E-commerce; E-commerce Strategy; Platform; Platforms; Marketing Strategy; Brands And Branding; Consumer Behavior; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; Marketing Channels; "marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Data And Data Sets; Analysis; Creativity; Marketing Strategy; Brands And Branding; Consumer Behavior; Demand And Consumers; Forecasting And Prediction; Online Advertising; Online Technology; Mobile Technology; Fashion Industry; Retail Industry; Apparel And Accessories Industry; Consumer Products Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised January 2021.)
      • Article

      Airbnb Slips a Grand Experiment Into Its IPO

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Airbnb Slips a Grand Experiment Into Its IPO." Bloomberg Opinion (December 4, 2020).
      • 2021
      • Working Paper

      Accounting for Product Impact in the Airlines Industry

      By: George Serafeim and Katie Trinh
      We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare...  View Details
      Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; Esg; Esg (environmental, Social, Governance) Performance; Esg (environmental, Social, Governance) Performance; Esg Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Air Transportation; Aviation; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement And Metrics; Framework; Corporate Social Responsibility And Impact; Air Transportation Industry
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      Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Airlines Industry." Harvard Business School Working Paper, No. 21-066, November 2020.
      • December 2020
      • Teaching Note

      Latam Airlines and COVID-19: Seeking Bankruptcy Protection in the United States

      By: Laura Alfaro
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      Alfaro, Laura. "Latam Airlines and COVID-19: Seeking Bankruptcy Protection in the United States." Harvard Business School Teaching Note 321-080, November 2020.
      • November 2020
      • Technical Note

      Tales of Life-changing Innovations: Containing a Fearsome Pandemic | Note on the Development of HIV/AIDS Controls, Tests, and Treatments (through 2000)

      By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
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      Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Tales of Life-changing Innovations: Containing a Fearsome Pandemic | Note on the Development of HIV/AIDS Controls, Tests, and Treatments (through 2000)." Harvard Business School Technical Note 321-052, November 2020.
      • October 2020
      • Case

      When Institutions Fail: HIV/AIDS in the 1980s

      By: Tom Nicholas and Christian Godwin
      During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting...  View Details
      Keywords: Ethics; Policy; Government And Politics; Health; History; Rights; Media; Organizations; Business And Community Relations; Religion; Social Psychology; Identity; Prejudice And Bias; Social Issues; Public Opinion; Pharmaceutical Industry; Biotechnology Industry; Health Industry; Journalism And News Industry; Media And Broadcasting Industry; Public Administration Industry; United States
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      Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020.
      • September 2020
      • Teaching Note

      First Aid Beauty

      By: Karen G. Mills and Annie Dang
      Teaching Note for HBS Case No. 319-082.  View Details
      Keywords: Entrepreneurship; Venture Capital; Term Sheets; Decision Choices And Conditions; Preferred Shares; Common Stock; Beauty And Cosmetics Industry
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      Mills, Karen G., and Annie Dang. "First Aid Beauty." Harvard Business School Teaching Note 321-013, September 2020.
      • September 22, 2020
      • Article

      Amazon's AI Is Learning New Rules to Win for the Holidays: With Stressed Supply Chains and Changing Consumer Behaviors, the Holidays Are Likely to Accelerate Amazon's Advantage

      By: Jeffrey F. Rayport and Niall Murphy
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      Rayport, Jeffrey F., and Niall Murphy. "Amazon's AI Is Learning New Rules to Win for the Holidays: With Stressed Supply Chains and Changing Consumer Behaviors, the Holidays Are Likely to Accelerate Amazon's Advantage." Forbes.com (September 22, 2020).
      • September 2020
      • Case

      True North: Pioneering Analytics, Algorithms and Artificial Intelligence

      By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
      True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented...  View Details
      Keywords: Artificial Intelligence; Technology; Management; Operations; Organizations; Leadership; Innovation And Invention; Business Model; Computer Industry; Technology Industry
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      Lakhani, Karim R., Kairavi Dey, and Hannah Mayer. "True North: Pioneering Analytics, Algorithms and Artificial Intelligence." Harvard Business School Case 621-042, September 2020.
      • September–October 2020
      • Article

      The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

      By: Lingling Zhang and Doug J. Chung
      This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...  View Details
      Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
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      Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
      • September 2020
      • Article

      Creativity, Artificial Intelligence, and a World of Surprises

      By: Teresa M. Amabile
      In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation...  View Details
      Keywords: Artificial Intelligence; Ai Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation
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      Amabile, Teresa M. "Creativity, Artificial Intelligence, and a World of Surprises." Academy of Management Discoveries 6, no. 3 (September 2020).
      • August 2020 (Revised December 2020)
      • Case

      Latam Airlines and COVID-19: Seeking Bankruptcy Protection in the United States

      By: Laura Alfaro, Mauricio Larrain, Carlos Vilches and Sarah Jeong
      On May 26, 2020, Latam Airlines became the largest airline in the world to be driven to bankruptcy by COVID-19. With a complex debt structure and international investor composition, the company decided to file for bankruptcy protection in the United States, which...  View Details
      Keywords: Airlines; Pandemic; Coronavirus Pandemic; Health Pandemics; Air Transportation; Insolvency And Bankruptcy; Capital Markets; Strategy; Latin America; Chile; United States
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      Alfaro, Laura, Mauricio Larrain, Carlos Vilches, and Sarah Jeong. "Latam Airlines and COVID-19: Seeking Bankruptcy Protection in the United States." Harvard Business School Case 321-027, August 2020. (Revised December 2020.)
      • 2020
      • Working Paper

      Time and the Value of Data

      By: Ehsan Valavi, Joel Hestness, Newsha Ardalani and Marco Iansiti
      This paper investigates the effectiveness of time-dependent data in improving the quality of AI-based products and services. Time-dependency means that data loses its relevance to problems over time. This loss causes deterioration in the algorithm's performance and,...  View Details
      Keywords: Economics Of Ai; Machine Learning; Non-stationarity; Perishability; Value Depreciation
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      Valavi, Ehsan, Joel Hestness, Newsha Ardalani, and Marco Iansiti. "Time and the Value of Data." Harvard Business School Working Paper, No. 21-016, August 2020.
      • June 2020 (Revised February 2021)
      • Case

      Accounting for Leases at American Airlines (A)

      By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
      In March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines’ (American’s) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, “Leases...  View Details
      Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, And Reforms; Governing And Advisory Boards; Leasing; Accounting Industry; Air Transportation Industry; North And Central America; United States
      Citation
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      Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (A)." Harvard Business School Case 120-069, June 2020. (Revised February 2021.)
      • June 2020 (Revised February 2021)
      • Case

      Accounting for Leases at American Airlines (B)

      By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley
      This is a supplement to the “Accounting for Leases at American Airlines (A)” case. The (B) case describes American Airlines’ financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry.  View Details
      Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, And Reforms; Governing And Advisory Boards; Health Pandemics; Accounting Industry; Air Transportation Industry; North And Central America; United States
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      Heese, Jonas, Gerardo Pérez Cavazos, and Julia Kelley. "Accounting for Leases at American Airlines (B)." Harvard Business School Case 120-113, June 2020. (Revised February 2021.)
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