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      • Faculty Publications  (86)

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      • January 2023
      • Teaching Note

      Duolingo: Teaching Languages to the Masses

      By: Youngme Moon
      At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year. Still, the sustainability of the...  View Details
      Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention
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      Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Teaching Note 323-070, January 2023.
      • 2023
      • Working Paper

      'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins

      By: Stephanie C. Lin, Julian J. Zlatev and Dale T. Miller
      We identify and document an “overdetermined outcome defense” which occurs when one learns that circumstances besides one’s own actions were sufficient to produce a negative effect (e.g., deciding not to go to the gym, but later discovering that the gym had been...  View Details
      Keywords: Moral Sensibility; Decision Making; Outcome or Result; Behavior
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      Lin, Stephanie C., Julian J. Zlatev, and Dale T. Miller. "'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins." Harvard Business School Working Paper, No. 23-045, January 2023.
      • June 2022
      • Article

      A New Initiative to Track HIV Resource Allocation and Costs

      By: Ryan McBain, AK Nandakumar, Michael Ruffner, Carlyn Mann, Mai Hijazi, Susanna Baker, Linden Morrison, Kalipso Chalkidou, Shufang Zhang, Iris Semini, Fern Terris-Prestholt, Steven Forsythe, Sarah Byakika, Joshua Musinguzi and Robert S. Kaplan
      In early 2020, several global health institutions – including the Global Fund to Fight AIDS, Tuberculosis and Malaria; Joint United Nations Program on HIV/AIDS (UNAIDS); United States Agency for International Development; and Office of the Global AIDS Coordinator at...  View Details
      Keywords: Activity Based Costing; HIV; Cost; Health Care; Healthcare; Health Care and Treatment; Activity Based Costing and Management; Resource Allocation; Health Industry; Africa
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      McBain, Ryan, AK Nandakumar, Michael Ruffner, Carlyn Mann, Mai Hijazi, Susanna Baker, Linden Morrison, Kalipso Chalkidou, Shufang Zhang, Iris Semini, Fern Terris-Prestholt, Steven Forsythe, Sarah Byakika, Joshua Musinguzi, and Robert S. Kaplan. "A New Initiative to Track HIV Resource Allocation and Costs." Bulletin of the World Health Organization 100, no. 6 (June 2022): 358–358A.
      • August 2022
      • Case

      Rocket Learning: Evidence in Action

      By: Brian Trelstad, Tomas Rosales and Malini Sen
      Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a...  View Details
      Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia
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      Trelstad, Brian, Tomas Rosales, and Malini Sen. "Rocket Learning: Evidence in Action." Harvard Business School Case 323-002, August 2022.
      • Article

      A Career Life-Cycle Perspective on Women's Health and Safety

      By: Robert S. Kaplan, Chizoba L. Chukwura, Gregory H. Gorman, Vivian S. Lee, Chester B. Good, Kathleen L. Martin, Gregory A. Ator and Michael D. Parkinson
      Women's health has demanded more attention from employers as women integrated into the workforce. Traditionally male-dominant fields and occupations require special attention to workplace design, physical standards for entry, employment practices, equipment, and health...  View Details
      Keywords: Women's Health; Healthcare Access; Workplace Design; Military Health System; Occupational Health; Medical Equipment & Devices; Employees; Gender; Personal Development and Career
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      Kaplan, Robert S., Chizoba L. Chukwura, Gregory H. Gorman, Vivian S. Lee, Chester B. Good, Kathleen L. Martin, Gregory A. Ator, and Michael D. Parkinson. "A Career Life-Cycle Perspective on Women's Health and Safety." Journal of Occupational and Environmental Medicine 64, no. 4 (April 2022): 267–270.
      • Article

      The Errors of Experts: When Expertise Hinders Effective Provision and Seeking of Advice and Feedback

      By: Ting Zhang, Kelly Harrington and Elad Sherf
      To be effective, experts need to simultaneously develop others (i.e. provide advice and feedback to novices) and advance their own learning (i.e. seek and incorporate advice and feedback from others). However, expertise, and the state of efficacy associated with it,...  View Details
      Keywords: Expertise; Self-efficacy; Feedback; Perspective Taking; Cognitive Entrenchment; Interpersonal Communication
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      Zhang, Ting, Kelly Harrington, and Elad Sherf. "The Errors of Experts: When Expertise Hinders Effective Provision and Seeking of Advice and Feedback." Current Opinion in Psychology 43 (February 2022): 91–95.
      • 30 Nov 2021
      • Interview

      TikTok: Super App or Supernova?

      By: Jeffrey F. Rayport and Brian Kenny
      TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing...  View Details
      Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media
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      "TikTok: Super App or Supernova?" Cold Call (podcast), Harvard Business Review Group, November 30, 2021. (Interviewed by Brian Kenny.)
      • October 26, 2021
      • Article

      Value Chain Management to Implement Post-COVID-19 Health Care Strategy: The COVID-19 Crisis Has Created Areas of Innovation That Should Be Embraced by Health Care Leaders

      By: Michael E. Porter, Junaid Nabi and Thomas H. Lee
      Health care organizations must learn from what has worked during the COVID-19 crisis. Leaders have found that while they cannot do everything, they must define and manage the sequence of activities required to deliver high-value care.  View Details
      Keywords: COVID-19 Pandemic; Value-based Health Care; Value Chain; Health Pandemics; Health Care and Treatment; Management; Strategy
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      Porter, Michael E., Junaid Nabi, and Thomas H. Lee. "Value Chain Management to Implement Post-COVID-19 Health Care Strategy: The COVID-19 Crisis Has Created Areas of Innovation That Should Be Embraced by Health Care Leaders." DOI: 10.1056/CAT.21.0302. NEJM Catalyst (October 26, 2021).
      • October 2021 (Revised June 2022)
      • Case

      PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

      By: Ayelet Israeli
      PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once...  View Details
      Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; AI; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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      Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Case 522-046, October 2021. (Revised June 2022.)
      • October 2021
      • Article

      Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

      By: Nicolas Padilla and Eva Ascarza
      The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can...  View Details
      Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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      Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
      • June, 2021
      • Article

      Learning from Deregulation: The Asymmetric Impact of Lockdown and Reopening on Risky Behavior During COVID-19

      By: Edward L. Glaeser, Ginger Zhe Jin, Michael Luca and Benjamin T. Leyden
      During the COVID-19 pandemic, states issued and then rescinded stay-at-home orders that restricted mobility. We develop a model of learning by deregulation, which predicts that lifting stay-at-home orders can signal that going out has become safer. Using restaurant...  View Details
      Keywords: COVID-19; Lockdown; Reopening; Impact; Coronavirus; Public Health Measures; Mobility; Health Pandemics; Governing Rules, Regulations, and Reforms; Consumer Behavior
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      Glaeser, Edward L., Ginger Zhe Jin, Michael Luca, and Benjamin T. Leyden. "Learning from Deregulation: The Asymmetric Impact of Lockdown and Reopening on Risky Behavior During COVID-19." Journal of Regional Science 61, no. 4 (June, 2021): 696–709.
      • July 2021
      • Supplement

      CIAM: Home-Grown Shareholder Activism in France (B)

      By: Charles C.Y. Wang, Tonia Labruyere and Vincent Dessain
      This case is a complement to CIAM: Home-Grown Shareholder Activism in France (A) and describes the events after CIAM learned about a potential misuse of corporate assets at Altice/SFR.  View Details
      Keywords: Corporate Governance; Valuation; Investment Activism; Accounting; Strategy; Financial Services Industry; France
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      Wang, Charles C.Y., Tonia Labruyere, and Vincent Dessain. "CIAM: Home-Grown Shareholder Activism in France (B)." Harvard Business School Supplement 121-078, July 2021.
      • 2022
      • Working Paper

      Beefing IT Up for Your Investor? Open Sourcing and Startup Funding: Evidence from GitHub

      By: Annamaria Conti, Christian Peukert and Maria Roche
      We study the participation of nascent firms in open source communities and its implications for attracting funding. To do so, we exploit rich data on 160,065 US startups linking information from Crunchbase to firms' GitHub accounts. Estimating a within-startup model...  View Details
      Keywords: Startups; Technology Strategy; GitHub; Machine Learning; Business Startups; Venture Capital; Information Technology; Strategy
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      Conti, Annamaria, Christian Peukert, and Maria Roche. "Beefing IT Up for Your Investor? Open Sourcing and Startup Funding: Evidence from GitHub." Harvard Business School Working Paper, No. 22-001, July 2021. (Revised October 2022.)
      • 2021
      • Working Paper

      Financial Innovation in the 21st Century: Evidence from U.S. Patents

      By: Josh Lerner, Amit Seru, Nick Short and Yuan Sun
      We develop a unique dataset of 24 thousand U.S. finance patents granted over the last two decades to explore the evolution and production of financial innovation. We use machine learning to identify the financial patents and extensively audit the results to ensure...  View Details
      Keywords: Banking; Investment Banks; Regulation; Banks and Banking; Information Technology; Governing Rules, Regulations, and Reforms; Finance; Innovation and Invention
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      Lerner, Josh, Amit Seru, Nick Short, and Yuan Sun. "Financial Innovation in the 21st Century: Evidence from U.S. Patents." Harvard Business School Working Paper, No. 21-136, June 2021.
      • 2021
      • Working Paper

      Once Bitten, Twice Shy: Learning from Corporate Fraud and Corporate Governance Spillovers

      By: Trung Nguyen
      This paper finds that investors learn from their experience with corporate fraud and financial misconduct and modify their investment behavior to avoid suspicious firms and increase corporate governance efforts. More specially, mutual funds that experienced corporate...  View Details
      Keywords: Institutional Investors; Investor Experience; Shareholder Voting; Corporate Fraud; Corporate Governance; Institutional Investing; Behavior; Change; Learning
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      Nguyen, Trung. "Once Bitten, Twice Shy: Learning from Corporate Fraud and Corporate Governance Spillovers." Harvard Business School Working Paper, No. 21-135, June 2021.
      • April 16, 2021
      • Article

      A Playbook for Negotiators in the Social Media Era

      By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy
      The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness...  View Details
      Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America
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      Sebenius, James K., Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg, and Paul Levy. "A Playbook for Negotiators in the Social Media Era." Harvard Business Review Digital Articles (April 16, 2021).
      • April 2021
      • Case

      Codecademy: Where to Next?

      By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
      In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and...  View Details
      Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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      Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
      • March 2021
      • Article

      Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic

      By: Ashley V. Whillans, Leslie Perlow and Aurora Turek
      Past research has focused on understanding the characteristics of work that are fully virtual or fully collocated. The present study seeks to expand our understanding of team work by studying knowledge workers' experiences as they were suddenly forced to transition to...  View Details
      Keywords: Team Work; Activities; Virtual Work; Digital Technologies; Groups and Teams; Health Pandemics; Internet and the Web; Adaptation
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      Whillans, Ashley V., Leslie Perlow, and Aurora Turek. "Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic." Information and Organization 31, no. 1 (March 2021).
      • February 2021 (Revised June 2021)
      • Case

      Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO

      By: Tom Nicholas and John Masko
      During the 1980s, leveraged buyouts (LBOs) and the private equity (PE) firms responsible for carrying them out revolutionized both investment and management in the U.S. Between 1980 and 1989, buyout activity in the U.S. surged from $1 billion per year to $60 billion....  View Details
      Keywords: Leveraged Buyouts; Mergers and Acquisitions; Business Conglomerates; Restructuring; Borrowing and Debt; Private Equity; Bonds; Investment Return; Institutional Investing; Profit Sharing; Business History; Management Style; Private Ownership; Performance Effectiveness; Value Creation; Financial Services Industry; United States
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      Nicholas, Tom, and John Masko. "Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO." Harvard Business School Case 821-016, February 2021. (Revised June 2021.)
      • November–December 2020
      • Article

      Getting Serious About Diversity: Enough Already with the Business Case

      By: Robin Ely and David A. Thomas
      Leaders may mean well when they tout the economic payoffs of hiring more women and people of color, but there is no research support for the notion that diversifying the workforce automatically improves a company’s performance. This article critiques the popular...  View Details
      Keywords: Diversity; Organizational Culture; Organizational Structure; Change; Trust
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      Ely, Robin, and David A. Thomas. "Getting Serious About Diversity: Enough Already with the Business Case." Harvard Business Review 98, no. 6 (November–December 2020): 114–122. (Winner, McKinsey Best Paper Award, 2021. Winner, Academy of Management, Organizational Behavior Division, Outstanding Practitioner-Orientated Publication in OB, 2021.)
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