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  • January 2023
  • Case

OhmConnect: Energizing the Future
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households...  View Details
Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Energy Industry; United States; California; Texas; Europe
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  • 2023
  • Working Paper

Leadership and the Value of Persistence
By: James J. Anton, Alan Jaske and Dennis Yao
Consider a leader’s decision whether to persist with an unsuccessful R&D project or to terminate the project in favor of a new project with an uncertain value. How does that decision affect the effort exerted by the manager assigned to the project? To study this...  View Details
Keywords: Persistence; Project Evaluation; R＆D Project Management; Projects; Decision Choices and Conditions; Leadership
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  • 2023
  • Working Paper

Achieving Universal Health Insurance Coverage in the United States: Addressing Market Failures or Providing a Social Floor?
By: Katherine Baicker, Amitabh Chandra and Mark Shepard
The United States spends substantially more on health care than most developed countries, yet leaves a greater share of the population uninsured. We suggest that incremental insurance expansions focused on addressing market failures will propagate inefficiencies and...  View Details
Keywords: Public Sector; Insurance; Health Care and Treatment; Policy; Innovation and Invention
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  • December 2022
  • Case

Mission Produce in 2022
By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred
Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s...  View Details
Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Consumer Products Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile
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  • 2022
  • Working Paper

Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development
By: Daniel Yue, Paul Hamilton and Iavor Bojinov
Predictive model development is understudied despite its importance to modern businesses. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms) as the primary driver of model quality, the value of tools...  View Details
Keywords: Analytics and Data Science
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  • December 2022
  • Article

Cost Standard Set Program: Moving Forward to Standardization of Cost Assessment Based on Clinical Condition
By: Anna Paula Beck da Silva Etges, Richard D. Urman, Anne Geubelle, Robert Kaplan and Carisi Anne Polanczyk
This communication announces the International Cost Standard Set Program. Its goal is to establish global standardized frameworks for measuring the costs of treating specific clinical conditions. A scientific committee, including 16 international healthcare cost...  View Details
Keywords: Time-Driven Activity-Based Costing; Value-based Health Care; Cost; Health Care and Treatment; Activity Based Costing and Management; Health Industry
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  • 2022
  • Working Paper

Improving Human-Algorithm Collaboration: Causes and Mitigation of Over- and Under-Adherence
By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
Even if algorithms make better predictions than humans on average, humans may sometimes have “private” information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by...  View Details
Keywords: Cognitive Biases; Algorithm Transparency; Forecasting and Prediction; Behavior; AI and Machine Learning; Analytics and Data Science; Cognition and Thinking
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  • November 2022
  • Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms
By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),...  View Details
Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous technological innovation...  View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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  • November–December 2022
  • Article

Can AI Really Help You Sell?
By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products...  View Details
Keywords: Sales; AI and Machine Learning; Customers
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  • October 2022
  • Case

Lyra Health: Transforming Mental Health
By: Rembrand Koning and Nicole Keller
In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health...  View Details
Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco
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  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for Homebuyer 1
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Data-driven Decision-making; Decisions; Negotiation; Bids and Bidding; Valuation; Consumer Behavior; Real Estate Industry
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  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for Homebuyer 2
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for Homebuyer 3
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for iBuyer 1
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Algorithm; Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for iBuyer 2
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Decision Choices and Conditions; Decision Making; Market Timing; Measurement and Metrics
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  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for iBuyer 3
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Algorithm; Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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  • October 2022
  • Exercise

Shanty Real Estate: Updated Confidential Information for Homebuyer
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Algorithm; Decision Choices and Conditions; Decision Making; Market Timing; Measurement and Metrics
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  • October 2022
  • Exercise

Shanty Real Estate: Updated Confidential Information for iBuyer
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....  View Details
Keywords: Algorithm; Decision Choices and Conditions; Measurement and Metrics; Market Timing; Decision Making
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  • 2022
  • Working Paper

You've Got Mail! The Late 19th Century U.S. Postal Service Expansion, Entrepreneurship, and Firm Performance
By: Astrid Marinoni and Maria P. Roche
We analyze the impact of the US Postal Service's western expansion in the late 19th century, a major institutional innovation, on entrepreneurship and its heterogeneous influence on firm performance. Exploiting a novel dataset constructed from digitized archival...  View Details
Keywords: Entrepreneurship; Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Public Administration Industry; California
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