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  • All HBS Web  (6)
    • Faculty Publications  (4)

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    • All HBS Web  (6)
      • Faculty Publications  (4)

      AT&T Remove AT&T →

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      • July 2019
      • Teaching Note

      AT&T, Retraining, and the Workforce of Tomorrow

      By: William R. Kerr and Carl Kreitzberg
      A Teaching Note for the "AT&T, Retraining, and the Workforce of Tomorrow" case study (HBS#820-017). The case describes how AT&T designed and implemented a program to retrain 100,000 of its workers. The case first reviews the technological forces that compelled AT&T to...  View Details
      Keywords: AT&T; Workforce; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Transformation; Telecommunications Industry; Communications Industry; United States
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      Kerr, William R., and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Teaching Note 820-018, July 2019.
      • July 2019 (Revised May 2020)
      • Case

      AT&T, Retraining, and the Workforce of Tomorrow

      By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg
      By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company...  View Details
      Keywords: AT&T; Workforce; Skills; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Competency and Skills; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Telecommunications Industry; Communications Industry; United States
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      Kerr, William R., Joseph B. Fuller, and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Case 820-017, July 2019. (Revised May 2020.)
      • May 2018
      • Teaching Note

      AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century

      By: Daniel P. Gross and William R. Kerr
      Teaching Note for HBS No. 718-486.  View Details
      Keywords: AT&T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States
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      Gross, Daniel P., and William R. Kerr. "AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century." Harvard Business School Teaching Note 718-518, May 2018.
      • January 2018 (Revised May 2018)
      • Case

      AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century

      By: Daniel P. Gross and William R. Kerr
      By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that...  View Details
      Keywords: AT&T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States
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      Gross, Daniel P., and William R. Kerr. "AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century." Harvard Business School Case 718-486, January 2018. (Revised May 2018.)
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