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AT＆T
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- July 2019
- Teaching Note
AT&T, Retraining, and the Workforce of Tomorrow
By: William R. Kerr and Carl Kreitzberg
A Teaching Note for the "AT&T, Retraining, and the Workforce of Tomorrow" case study (HBS#820-017). The case describes how AT&T designed and implemented a program to retrain 100,000 of its workers. The case first reviews the technological forces that compelled AT&T to...
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Keywords:
AT＆T;
Workforce;
Future Of Work;
Telecommunications;
Unions;
Technological Change;
Layoffs;
MOOCS;
Strategic Planning;
Employees;
Training;
Labor;
Learning;
Labor Unions;
Technology Adoption;
Talent and Talent Management;
Transformation;
Telecommunications Industry;
Communications Industry;
United States
- July 2019 (Revised May 2020)
- Case
AT&T, Retraining, and the Workforce of Tomorrow
By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg
By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company...
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Keywords:
AT＆T;
Workforce;
Skills;
Future Of Work;
Telecommunications;
Unions;
Technological Change;
Layoffs;
MOOCS;
Strategic Planning;
Employees;
Training;
Competency and Skills;
Labor;
Learning;
Labor Unions;
Technology Adoption;
Talent and Talent Management;
Telecommunications Industry;
Communications Industry;
United States
- May 2018
- Teaching Note
AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century
By: Daniel P. Gross and William R. Kerr
Teaching Note for HBS No. 718-486.
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Keywords:
AT＆T;
Bell Telephone;
Phone Lines;
Phone Operators;
Mechanical Switching;
Layoffs;
Technological Change;
Transition;
History;
Innovation and Invention;
Technological Innovation;
Information Technology;
Disruption;
Change Management;
Communications Industry;
Telecommunications Industry;
United States
- January 2018 (Revised May 2018)
- Case
AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century
By: Daniel P. Gross and William R. Kerr
By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that...
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Keywords:
AT＆T;
Bell Telephone;
Phone Lines;
Phone Operators;
Mechanical Switching;
Layoffs;
Technological Change;
Transition;
History;
Innovation and Invention;
Technological Innovation;
Information Technology;
Disruption;
Change Management;
Communications Industry;
Telecommunications Industry;
United States