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Publications

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  • All HBS Web  (13)
    • Faculty Publications  (9)

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    • All HBS Web  (13)
      • Faculty Publications  (9)

      ASUSTeK Remove ASUSTeK →

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      • September 2013
      • Case

      PadFone vs. FonePad

      By: Willy Shih and Sen Chai
      To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of...  View Details
      Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
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      Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
      • January 2013
      • Teaching Note

      ASUSTeK and the Google Nexus 7 Tablet (TN)

      By: Willy Shih
      Citation
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      Shih, Willy. "ASUSTeK and the Google Nexus 7 Tablet (TN)." Harvard Business School Teaching Note 613-057, January 2013.
      • January 2013
      • Teaching Plan

      ASUSTeK and the Google Nexus 7 Tablet (TP)

      By: Willy Shih
      Citation
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      Shih, Willy. "ASUSTeK and the Google Nexus 7 Tablet (TP)." Harvard Business School Teaching Plan 613-075, January 2013.
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...  View Details
      Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
      • April 2010
      • Supplement

      Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

      By: Willy C. Shih
      Keywords: Computer Industry
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      Shih, Willy C. "Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc." Harvard Business School Video Supplement 610-712, April 2010.
      • January 2010 (Revised March 2010)
      • Case

      Transforming ASUSTeK: Breaking from the Past

      By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
      What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that...  View Details
      Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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      Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
      • November 2008 (Revised January 2013)
      • Supplement

      ASUSTeK Computer Inc. Eee PC (B)

      By: Willy Shih and Howard H. Yu
      Provides an update to the 609-011 (A) case.  View Details
      Keywords: Disruption; Markets; Computer Industry
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      Shih, Willy, and Howard H. Yu. "ASUSTeK Computer Inc. Eee PC (B)." Harvard Business School Supplement 609-052, November 2008. (Revised January 2013.)
      • August 2008 (Revised April 2009)
      • Teaching Note

      ASUSTeK Computer Inc. Eee PC (TN)

      By: Willy C. Shih
      Teaching Note for [609011].  View Details
      Keywords: Computer Industry
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      Shih, Willy C. "ASUSTeK Computer Inc. Eee PC (TN)." Harvard Business School Teaching Note 609-012, August 2008. (Revised April 2009.)
      • July 2008 (Revised September 2009)
      • Case

      ASUSTeK Computer Inc. Eee PC (A)

      By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
      ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together...  View Details
      Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
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      Shih, Willy C., Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh, and Ho Howard Yu. "ASUSTeK Computer Inc. Eee PC (A)." Harvard Business School Case 609-011, July 2008. (Revised September 2009.)
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