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  • Case

Hannaford Brothers Co. (B)
By: Richard L. Nolan
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  • October 2019 (Revised June 2020)
  • Supplement

Airbus vs. Boeing (G): New Planes and Upgrades (2011)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,...  View Details
Keywords: Airbus; Boeing; Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry
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  • October 2019
  • Supplement

Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on...  View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Safety; Manufacturing Industry; Air Transportation Industry; United States; Europe
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  • October 2019 (Revised June 2020)
  • Supplement

Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the October 2018 and March 2019 crashes of Boeing MAX 8 jets, which together killed over 300 passengers. The planes involved in both crashes shared a problem with a software system called MCAS, which Boeing had revamped at the last minute prior to...  View Details
Keywords: Airbus; Boeing; Product Development; Product Design; Air Transportation; Projects; Competition; Safety; Failure; Air Transportation Industry; Manufacturing Industry; United States; Europe
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  • August 2017 (Revised September 2018)
  • Case

Accounting Turbulence at Boeing
By: Jonas Heese, Suraj Srinivasan, David Lane and James Barnett
Unlike its rival Airbus, Boeing had used a practice called program accounting to record its commercial aircraft expenses since the 1980s. Program accounting allowed Boeing to expense estimated average costs instead of the actual production costs of an aircraft. This...  View Details
Keywords: Asset Recognition; Program Accounting; Airline Industry; Accounting; Production; Cost; Air Transportation Industry
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  • February 2015 (Revised May 2015)
  • Case

Boeing 787: Manufacturing a Dream
By: Rory McDonald and Suresh Kotha
This case traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.  View Details
Keywords: Innovation; Operations Strategy; Project Management; Coordination; Product Development; Operations; Production; Collaborative Innovation and Invention; Aerospace Industry; United States
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  • January 2014
  • Case

Boeing 787 Manufacturing Footprint
By: Willy Shih
This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita...  View Details
Keywords: Outsourcing; Outsourced Production; Boeing 787; Manufacturing Footprint; Systems Integration; Production; Supply Chain Management; Aerospace Industry; United States
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  • September 2013
  • Case

Boeing 787: More Electric Architecture
By: Willy Shih
The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the...  View Details
Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States
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  • 2013
  • Case

Innovation and Development of China Machine Press in the New Century
By: F. Warren McFarlan, Ning Jia and Guo Jia
China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines...  View Details
Keywords: General Management; Organizational Structure; Strategy; China; China
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  • 2013
  • Teaching Note

Innovation and Development of China Machine Press in the New Century (TN)
By: F. Warren McFarlan, Ning Jia and Guo Jia
China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines...  View Details
Keywords: General Management; Organizational Structure; Strategy; China; China
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  • April 2005 (Revised June 2005)
  • Compilation

Boeing 787: The Dreamliner
By: Richard L. Nolan and Suresh Kotha
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business...  View Details
Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Manufacturing Industry; United States
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