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Publications

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    • All HBS Web  (9,166)
      • Faculty Publications  (63)

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      First Look: October 21
        Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective...
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      • 2021
      • Working Paper

      Connecting Expected Stock Returns to Accounting Valuation Multiples: A Primer

      By: Akash Chattopadhyay, Matthew R. Lyle and Charles C.Y. Wang
      We outline a framework in which accounting “valuation anchors" could be connected to expected stock returns. Under two general conditions, expected log returns is a log-linear function of a valuation (market value-to-accounting) multiple and the expected growth in the...  View Details
      Keywords: Expected Returns; Present Value; Investment Return; Accounting; Valuation; Information; Framework
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      Chattopadhyay, Akash, Matthew R. Lyle, and Charles C.Y. Wang. "Connecting Expected Stock Returns to Accounting Valuation Multiples: A Primer." Harvard Business School Working Paper, No. 21-081, January 2021.
      • January 2021 (Revised January 2021)
      • Supplement

      E-Commerce Analytics for CPG Firms (A): Estimating Sales

      By: Ayelet Israeli and Fedor (Ted) Lisitsyn
      The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...  View Details
      Keywords: Data Analysis; Data Analytics; Cpg; Consumer Packaged Goods (cpg); Estimation; Sales; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Data And Data Sets; Sales; Retail Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Spreadsheet Supplement 521-712, January 2021. (Revised January 2021.)
      • January 2021
      • Supplement

      E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

      By: Ayelet Israeli and Fedor (Ted) Lisitsyn
      The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...  View Details
      Keywords: Data Analysis; Data Analytics; Cpg; Consumer Packaged Goods (cpg); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Data And Data Sets; Retention; Retail Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Spreadsheet Supplement 521-713, January 2021.
      • January 2021 (Revised January 2021)
      • Supplement

      E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

      By: Ayelet Israeli and Fedor (Ted) Lisitsyn
      The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...  View Details
      Keywords: Data; Data Analysis; Data Analytics; Data Sharing; Cpg; Consumer Packaged Goods (cpg); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Retention; Data And Data Sets; Retention; Retail Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (C): Free Delivery Terms." Harvard Business School Spreadsheet Supplement 521-714, January 2021. (Revised January 2021.)
      • September 2020
      • Case

      True North: Pioneering Analytics, Algorithms and Artificial Intelligence

      By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
      True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented...  View Details
      Keywords: Artificial Intelligence; Technology; Management; Operations; Organizations; Leadership; Innovation And Invention; Business Model; Computer Industry; Technology Industry
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      Lakhani, Karim R., Kairavi Dey, and Hannah Mayer. "True North: Pioneering Analytics, Algorithms and Artificial Intelligence." Harvard Business School Case 621-042, September 2020.
      • July 2020
      • Case

      Oxygen Esports

      By: John R. Wells and Benjamin Weinstock
      On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and...  View Details
      Keywords: Esports; Sports; Online Technology; Games, Gaming, And Gambling; Entrepreneurship; Strategy
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      Wells, John R., and Benjamin Weinstock. "Oxygen Esports." Harvard Business School Case 721-351, July 2020.
      • July 2020
      • Case

      Driving Transformation at the Majid Al Futtaim Group

      By: Suraj Srinivasan and Esel Çekin
      The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,...  View Details
      Keywords: Transformation; Organizational Change And Adaptation; Organizational Culture; Growth And Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
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      Srinivasan, Suraj, and Esel Çekin. "Driving Transformation at the Majid Al Futtaim Group." Harvard Business School Case 121-002, July 2020.
      • 2021
      • Working Paper

      The Project on Impact Investments' Impact Investment Database

      By: M. Diane Burton, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu and T. Robert Zochowski
      Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich...  View Details
      Keywords: Impact Investing; Investment; Data And Data Sets; Analysis
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      Burton, M. Diane, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu, and T. Robert Zochowski. "The Project on Impact Investments' Impact Investment Database." Harvard Business School Working Paper, No. 20-117, May 2020. (Revised February 2021.)
      • April 2020
      • Case

      Ment.io: Knowledge Analytics for Team Decision Making

      By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak
      Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever...  View Details
      Keywords: Decision Making; Technology; Knowledge; Knowledge Acquisition; Knowledge Management; Operations; Information Management; Product; Product Development; Entrepreneurship; Business Startups; Communications Industry; Information Industry; Information Technology Industry; Web Services Industry; Middle East; Israel
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      Grushka-Cockayne, Yael, Jeffrey T. Polzer, Susie L. Ma, and Shlomi Pasternak. "Ment.io: Knowledge Analytics for Team Decision Making." Harvard Business School Case 420-078, April 2020.
      • February 2020 (Revised June 2020)
      • Case

      Shaping the Governance Debate at ISS

      By: Suraj Srinivasan, Jonah S. Goldberg and Calvin O. Liou
      ISS is the world’s largest provider of corporate governance research, data, analytics, and voting services. The case uses the effort of the Securities and Exchange Commission (SEC) to impose an array of new regulations that would severely restrict the functioning of...  View Details
      Keywords: Proxy Advisory Services; Corporate Governance; Research; Investment; Governing Rules, Regulations, And Reforms; Business And Shareholder Relations; Institutional Investing
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      Srinivasan, Suraj, Jonah S. Goldberg, and Calvin O. Liou. "Shaping the Governance Debate at ISS." Harvard Business School Case 120-085, February 2020. (Revised June 2020.)
      • January–February 2020
      • Article

      Competing in the Age of AI

      By: Marco Iansiti and Karim R. Lakhani
      Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the...  View Details
      Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy
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      Iansiti, Marco, and Karim R. Lakhani. "Competing in the Age of AI." Harvard Business Review 98, no. 1 (January–February 2020): 60–67.
      • July 9, 2019
      • Article

      Setting Better Sales Goals with Analytics

      By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber
      Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A...  View Details
      Keywords: analytics; Salesforce Management; Compensation And Benefits; Motivation And Incentives; Goals And Objectives
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      Chung, Doug J., Isabel Huber, Vinay Murthy, Varun Sunku, and Marije Weber. "Setting Better Sales Goals with Analytics." Harvard Business Review (website) (July 9, 2019).
      • June 2019
      • Case

      ClearLife: From Prospect to Platform

      By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu
      ClearLife’s first product was a trading and analytics platform for participants in the U.S. life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and...  View Details
      Keywords: market Platforms; Insurance; Entrepreneurship; Expansion; Diversification; Strategy
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      Braun, Alexander, Lauren Cohen, Mauro Elvedi, and Jiahua Xu. "ClearLife: From Prospect to Platform." Harvard Business School Case 219-119, June 2019.
      • February 2019
      • Technical Note

      Can Multiunit Organizations Remain Agile as They Grow?

      By: Tatiana Sandino
      This note discusses how multiunit organizations incorporate flexibility into their management control systems, some by authorizing all or a select number of their dispersed units to make input and process decisions, some by investing in data-analytic technologies to...  View Details
      Keywords: Management Control Systems; Flexibility; Management Systems; Business Units; Decision Making
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      Sandino, Tatiana. "Can Multiunit Organizations Remain Agile as They Grow?" Harvard Business School Technical Note 119-067, February 2019.
      • January 2019
      • Case

      Analytical Space: The Next Frontier?

      By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
      With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed...  View Details
      Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging markets; Growth And Development Strategy; Finance; Selection And Staffing; Business Strategy; Aerospace Industry
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      Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019.
      • November 2018
      • Teaching Note

      TrustSphere: Building a Market for Relationship Analytics

      By: Boris Groysberg, Robin Abrahams and Tricia Gregg
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      Groysberg, Boris, Robin Abrahams, and Tricia Gregg. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Teaching Note 419-015, November 2018.
      • August 2018 (Revised September 2018)
      • Case

      Predicting Purchasing Behavior at PriceMart (A)

      By: Srikant M. Datar and Caitlin N. Bowler
      This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded...  View Details
      Keywords: Data Science; Data And Data Sets; Analysis; Consumer Behavior; Forecasting And Prediction
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      Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
      • Article

      Space, the Final Economic Frontier

      By: Matthew C. Weinzierl
      After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP...  View Details
      Keywords: Emerging markets; Economics; Private Sector; Aerospace Industry
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      Weinzierl, Matthew C. "Space, the Final Economic Frontier." Journal of Economic Perspectives 32, no. 2 (Spring 2018): 173–192.
      • March 2018
      • Case

      TrustSphere: Building a Market for Relationship Analytics

      By: Boris Groysberg and Katherine Connolly Baden
      Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people...  View Details
      Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Software; Communication; Technology Industry; Singapore
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      Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
      • January–February 2018
      • Article

      Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

      By: Leslie John, Tami Kim and Kate Barasz
      Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with...  View Details
      Keywords: Online Advertising; Customization And Personalization; Information; Customers; Attitudes
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      John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
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      Are you looking for?

      First Look: October 21
        Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective...
      Bloomberg L.P.
      → Search All HBS Web
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