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- January–February 2025
- Article
The Double-Edged Sword of Exemplar Similarity
By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
- February 2024
- Teaching Note
The Globalization of Manchester City Football Group
By: Tiona Zuzul, Maria P. Roche and Exequiel Hernandez
Teaching Note for HBS Case No. 723-391. View Details
- February 2024
- Case
Compass Pathways: Pioneering Psychedelic Treatment
By: Tiona Zuzul, Kisha Lashley and Gamze Yucaoglu
This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ‘magic mushrooms.’ Psilocybin was a federally illegal substance in the U.S., and a “Schedule I” drug, defined as a drug “with no... View Details
- February 2024
- Teaching Note
Compass Pathways: Pioneering Psychedelic Treatment
By: Tiona Zuzul
Teaching Note for HBS Case No. 724-412. View Details
- January 2024
- Case
Frank Cornelissen: The Great Sulfite Debate (A)
By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adaptation; Expansion; Weather; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
- January 2024
- Teaching Note
Frank Cornelissen: The Great Sulfite Debate (A) & (B)
By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
- January 2024
- Supplement
Frank Cornelissen: The Great Sulfite Debate (B)
By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
- December 2022 (Revised September 2024)
- Module Note
How Do You Keep Winning? Strategy Across Industry Lifecycles
By: Tiona Zuzul
- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
- 2021
- Working Paper
Dynamic Silos: Increased Modularity in Intra-organizational Communication Networks during the Covid-19 Pandemic
By: Tiona Zuzul, Emily Cox Pahnke, Jonathan Larson, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Youngser Park, Joshua Vogelstein, Christopher White and Carey E. Priebe
- Article
Dynamic Silos: Modularity in Intra-organizational Communication Networks during the Covid-19 Pandemic
By: Jonathan Larson, Tiona Zuzul, Emily Cox Pahnke, Neha Parikh Shah, Patrick Bourke, Nicholas Caurvina, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston, Christopher White and Carey E. Priebe
Workplace communications around the world were drastically altered by Covid-19, work-from-home orders, and the rise of remote work. We analyze aggregated, anonymized metadata from over 360 billion emails within over 4000 organizations worldwide to examine changes in... View Details
- June 2020
- Article
Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry
By: Tiona Zuzul and Mary Tripsas
Through an inductive, comparative study of four early entrants in the nascent air taxi market, we examine why start-ups, generally characterized as flexible, malleable entities, might instead exhibit inertial behavior. While two of the firms engaged in ongoing... View Details
- Article
'Matter Battles': Cognitive Representations, Boundary Objects, and the Failure of Collaboration in Two Smart Cities
By: Tiona Zuzul
In this paper, I present a longitudinal study of two smart city projects that brought together experts from diverse knowledge domains. Both projects structured collaboration around the development of boundary objects that could integrate actors’ expertise. In both... View Details
- November 2017
- Article
Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival
Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69... View Details
- September 2017
- Article
The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning
By: Tiona Zuzul and Amy C. Edmondson
This paper describes a relationship between legitimacy building and learning for a new firm in a nascent industry. Through a longitudinal study of a new firm in the nascent smart city industry, we found that the firm failed to make progress on important internal... View Details
- 2019
- Chapter
Quantitative and Qualitative Methods in Organizational Research
By: Amy C. Edmondson and Tiona Zuzul
Selecting the appropriate method for a given research question is an essential skill for organizational researchers. High-quality research involves a good fit between the methods used and the nature of the contribution to the literature. This article describes a... View Details
- 2024
- Working Paper
Transforming the Federal Bureau of Investigation: Outcome and Process Framing
This twelve-year qualitative study examines how Director Robert Mueller and his senior team profoundly transformed the United States Federal Bureau of Investigation (FBI) after the 9/11 terrorist attacks. Drawing on 138 interviews within the FBI and Mueller’s... View Details
- 2015
- Chapter
The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability
In both the private and public sectors, organizations around the world face increasingly pressing questions about how to stimulate and manage change for long-term environmental, social, and economic sustainability. The purpose of this chapter is to highlight the roles... View Details
- October 2012
- Case
Designing a Culture of Collaboration at Lake Nona Medical City
By: Amy C. Edmondson, Sydney Ribot and Tiona Zuzul
Describes Lake Nona, a 7,000-acre residential and research cluster in central Florida, and its process and innovation culture, and Lake Nona Institute, the organization behind the planning and governance of this new eco-friendly community. Emphasis is placed on the... View Details