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    • All HBS Web  (106,388)
      • Faculty Publications  (238)

      Eisenmann, Thomas R. Remove Eisenmann, Thomas R. →

      Page 1 of 238 Results →
      • February 2022 (Revised May 2022)
      • Case

      Ample Hills Creamery

      By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
      Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail...  View Details
      Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Food and Beverage Industry
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      Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Ample Hills Creamery." Harvard Business School Case 822-073, February 2022. (Revised May 2022.)
      • February 2022
      • Case

      Launching the Social

      By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
      This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
      Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive...  View Details
      Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion
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      Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Launching the Social." Harvard Business School Case 822-074, February 2022.
      • February 2022
      • Case

      Agora (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and...  View Details
      Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (A)." Harvard Business School Case 822-022, February 2022.
      • February 2022
      • Supplement

      Agora (B)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
      Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between...  View Details
      Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (B)." Harvard Business School Supplement 822-026, February 2022.
      • January 2022
      • Case

      Dating Ring

      By: Thomas R. Eisenmann and Lindsay N. Hyde
      In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth...  View Details
      Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Entertainment and Recreation Industry; United States
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      Eisenmann, Thomas R., and Lindsay N. Hyde. "Dating Ring." Harvard Business School Case 822-013, January 2022.
      • December 2021
      • Case

      Katerra (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate...  View Details
      Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (A)." Harvard Business School Case 822-021, December 2021.
      • December 2021
      • Supplement

      Katerra (B)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      In May 2020, SoftBank executives, having invested nearly $2 billion in Katerra, decided the vision of an end-to-end, vertically-integrated construction process was worth saving—with some major changes to company structure. The SoftBank Vision Fund invested $200 million...  View Details
      Keywords: Business Startups; Failure; Insolvency and Bankruptcy; Entrepreneurship; Construction; Real Estate Industry; Construction Industry; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (B)." Harvard Business School Supplement 822-025, December 2021.
      • December 2021 (Revised May 2022)
      • Case

      Troverie (A)

      By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
      Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could...  View Details
      Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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      Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
      • December 2021
      • Supplement

      Troverie (B)

      By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
      Resolves the questions raised in Troverie (A); recounts pivots and efforts to raise capital from strategic investors and sell Troverie; and shares the founder's post-mortem reflections on what went wrong and what he might have done differently.  View Details
      Keywords: Startup; Failed Startup; Luxury Goods; Entrepreneurship; Business Startups; Failure; Luxury; Fashion Industry; United States
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      Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (B)." Harvard Business School Supplement 822-069, December 2021.
      • 2021
      • Book

      Why Startups Fail: A New Roadmap for Entrepreneurial Success

      By: Thomas R. Eisenmann
      Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case...  View Details
      Keywords: Entrepreneurship; Business Startups; Failure; Success; Framework
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      Eisenmann, Thomas R. Why Startups Fail: A New Roadmap for Entrepreneurial Success. New York: Currency, 2021.
      • June 2021
      • Case

      uBiome

      By: Thomas R. Eisenmann and Olivia Graham
      uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital...  View Details
      Keywords: Business Startups; Crime and Corruption; Insolvency and Bankruptcy
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      Eisenmann, Thomas R., and Olivia Graham. "uBiome." Harvard Business School Case 821-076, June 2021.
      • May–June 2021
      • Article

      Why Start-ups Fail

      By: Thomas R. Eisenmann
      If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds...  View Details
      Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure
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      Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
      • January 2021
      • Case

      YogaSmoga

      By: Thomas R. Eisenmann and Olivia Graham
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      Eisenmann, Thomas R., and Olivia Graham. "YogaSmoga." Harvard Business School Case 821-075, January 2021.
      • 2020
      • Working Paper

      Determinants of Early-Stage Startup Performance: Survey Results

      By: Thomas R. Eisenmann
      To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial...  View Details
      Keywords: Startups; Survey Research; Performance Analysis; Entrepreneurship; Performance; Analysis; Business Startups; Failure; Surveys
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      Eisenmann, Thomas R. "Determinants of Early-Stage Startup Performance: Survey Results." Harvard Business School Working Paper, No. 21-057, October 2020.
      • August 2020
      • Teaching Note

      Updating Dating

      By: Scott Duke Kominers, Thomas R. Eisenmann and Alan Lam
      Teaching Note for HBS Case No. 818-052.  View Details
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      Kominers, Scott Duke, Thomas R. Eisenmann, and Alan Lam. "Updating Dating." Harvard Business School Teaching Note 821-025, August 2020.
      • March 2020
      • Supplement

      Poppy (B)

      By: Thomas R. Eisenmann, Scott Duke Kominers, Jeff Huizinga and Allison Ciechanover
      Avni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refine its original...  View Details
      Keywords: Entrepreneurship; Marketplace Matching; Business Model; Business Exit or Shutdown; Personal Development and Career; United States
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      Eisenmann, Thomas R., Scott Duke Kominers, Jeff Huizinga, and Allison Ciechanover. "Poppy (B)." Harvard Business School Supplement 820-715, March 2020.
      • March 2020
      • Case

      Aereo

      By: Thomas R. Eisenmann and Jacey Taft
      Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV...  View Details
      Keywords: Entrepreneurship; Failure; Lawsuits and Litigation; Internet and the Web; Media; United States
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      Eisenmann, Thomas R., and Jacey Taft. "Aereo." Harvard Business School Case 820-043, March 2020.
      • November 2019 (Revised November 2019)
      • Supplement

      eSig: Growth Analysis

      By: Mark N. Roberge and Thomas R. Eisenmann
      eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a...  View Details
      Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Software; Computer Industry; United States
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      Roberge, Mark N., and Thomas R. Eisenmann. "eSig: Growth Analysis." Harvard Business School Spreadsheet Supplement 817-701, November 2019. (Revised November 2019.)
      • September 2019 (Revised December 2019)
      • Case

      Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

      By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
      The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as...  View Details
      Keywords: E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; United States
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      Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
      • September 2019 (Revised December 2019)
      • Supplement

      Anthony Soohoo: Retrospection on Dot & Bo

      By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
      The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about...  View Details
      Keywords: Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; Learning; E-commerce; United States
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      Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo: Retrospection on Dot & Bo." Harvard Business School Supplement 820-037, September 2019. (Revised December 2019.)
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