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- October 2022
- Case
Lyra Health: Transforming Mental Health
By: Rembrand Koning and Nicole Keller
In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health...
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- October 2022
- Supplement
Single Earth: Science White Paper Supplement
By: Rembrand Koning and Emer Moloney
Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed.
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Keywords:
Business Startups;
Entrepreneurship;
Climate Change;
Environmental Sustainability;
Green Technology;
Natural Resources;
Pollution;
Analytics and Data Science;
Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Market Timing;
Strategy;
Green Technology Industry;
Estonia
- October 2022
- Case
Single.Earth
By: Rembrand Koning and Emer Moloney
Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural...
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Keywords:
Alternative Assets;
Business Startups;
Entrepreneurship;
Climate Change;
Environmental Sustainability;
Green Technology;
Natural Resources;
Pollution;
Analytics and Data Science;
Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Market Timing;
Strategy;
Green Technology Industry;
Estonia
- October 2022
- Supplement
Ethena: Pre-Seed Pitch Deck Supplement 1
By: Rembrand Koning and Stacy Straaberg
- October 2022
- Supplement
Ethena: Seed Pitch Deck Supplement 2
By: Rembrand Koning and Stacy Straaberg
- October 2022
- Supplement
Ethena: Series A Pitch Deck Supplement 3
By: Rembrand Koning and Stacy Straaberg
- October 2022
- Case
Beam Dental (A)
By: Rembrand Koning and Alicia Dadlani
In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the...
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- October 2022
- Supplement
Beam Dental (A): Pitch Deck Supplement 1
By: Rembrand Koning and Alicia Dadlani
Early pitch deck (one of two). This case is a supplement to Beam Dental (A) 723-355.
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- October 2022
- Supplement
Beam Dental (A): Pitch Deck Supplement 2
By: Rembrand Koning and Alicia Dadlani
Early pitch deck (two of two). This case is a supplement to Beam Dental (A) 723-355.
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- October 2022
- Supplement
Beam Dental (B)
By: Rembrand Koning and Alicia Dadlani
In May 2016, venture-backed Beam Dental was on the brink of financial collapse. Cofounder and CEO Alex Frommeyer weighed the unattractive terms of a bridge loan offered by Beam’s largest investor. Frommeyer needed to decide whether to accept the terms or concede defeat...
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- October 2022
- Supplement
Framebridge (A): Pitch Deck Supplement
By: Rembrand Koning and Alicia Dadlani
Early pitch deck. This document is a supplement to Framebridge (A): Reimagining Custom Framing 723-352.
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- October 2022
- Case
Framebridge (A): Reimagining Custom Framing
By: Rembrand Koning and Alicia Dadlani
In December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent,...
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- October 2022
- Supplement
Framebridge (B): A New Approach
By: Rembrand Koning and Alicia Dadlani
In 2022, after revamping operations and expanding retail stores, Framebridge founder and CEO Susan Tynan is optimistic for the future but realizes changing market dynamics. New competitors are entering the market, and margin pressures remained. This case is part two of...
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- September 2022
- Case
Proactive for Her
By: Rembrand Koning and Kairavi Dey
Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and...
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- September 2022
- Article
Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the...
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