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Publications

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    • Faculty Publications  (168)

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    • All HBS Web  (112,773)
      • Faculty Publications  (168)

      Narayandas, Das Remove Narayandas, Das →

      Page 1 of 168 Results →
      • May–June 2023
      • Article

      Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

      By: Fabrizio Fantini and Das Narayandas
      Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are...  View Details
      Keywords: Analytics and Data Science; Decision Making
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      Fantini, Fabrizio, and Das Narayandas. "Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut." Harvard Business Review 101, no. 3 (May–June 2023): 82–91.
      • June 2023
      • Simulation

      Hometown Foods Pricing Calculator

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
      HBS website digital supplement to case 522-087.  View Details
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Pricing Calculator." Harvard Business School Simulation 523-708, June 2023. (Click here to access this case.)
      • May 2023
      • Case

      Twitter Blues: Does Paid Verification Check Out?

      By: Scott Duke Kominers, Das Narayandas and Kerry Herman
      Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.  View Details
      Keywords: Marketing; Social Media; Technology Industry
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      Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.
      • April 12, 2023
      • Article

      Using AI to Adjust Your Marketing and Sales in a Volatile World

      By: Das Narayandas and Arijit Sengupta
      Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...  View Details
      Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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      Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
      • April 2023
      • Teaching Note

      Bored Ape Yacht Club: Navigating the NFT World (A)

      By: Das Narayandas, Scott Duke Kominers and Kerry Herman
      Teaching Note for HBS Case No. 822-065.  View Details
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      Narayandas, Das, Scott Duke Kominers, and Kerry Herman. "Bored Ape Yacht Club: Navigating the NFT World (A)." Harvard Business School Teaching Note 523-083, April 2023.
      • January 2023 (Revised March 2023)
      • Case

      Digital Transformation at Tata Steel

      By: Krishna Palepu, Das Narayandas and Radhika Kak
      T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,...  View Details
      Keywords: Digital Transformation; Digital Strategy; Change Management; Growth and Development Strategy; E-commerce; Steel Industry; Asia; India
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      Palepu, Krishna, Das Narayandas, and Radhika Kak. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised March 2023.)
      • August 2022 (Revised March 2023)
      • Case

      Bajaj Finance: Building an Omnipresent Financial Services Firm

      By: Das Narayandas and Rachna Tahilyani
      Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent...  View Details
      Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India
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      Narayandas, Das, and Rachna Tahilyani. "Bajaj Finance: Building an Omnipresent Financial Services Firm." Harvard Business School Case 523-040, August 2022. (Revised March 2023.)
      • July 2022
      • Supplement

      Hometown Foods

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods." Harvard Business School Multimedia/Video Supplement 522-718, July 2022.
      • March 2022 (Revised April 2023)
      • Supplement

      Hometown Foods Spreadsheet Supplement for Instructors

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Instructors." Harvard Business School Spreadsheet Supplement 522-715, March 2022. (Revised April 2023.)
      • March 2022 (Revised April 2023)
      • Supplement

      Hometown Foods Spreadsheet Supplement for Students

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Students." Harvard Business School Spreadsheet Supplement 522-714, March 2022. (Revised April 2023.)
      • March 2022 (Revised April 2023)
      • Case

      Hometown Foods: Changing Price Amid Inflation

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
      During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,...  View Details
      Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price Amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised April 2023.)
      • March 2022 (Revised January 2023)
      • Case

      Bored Ape Yacht Club: Navigating the NFT World

      By: Scott Duke Kominers, Das Narayandas and Kerry Herman
      The case explores the rise and popularity of the Bored Ape Yacht Club non-fungible tokens (NFTs).  View Details
      Keywords: NFTs; Markets; Entrepreneurship; Marketing; Technology Industry
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      Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Bored Ape Yacht Club: Navigating the NFT World." Harvard Business School Case 822-065, March 2022. (Revised January 2023.)
      • 2021
      • Book

      The Future of Executive Development

      By: Mihnea C Moldoveanu and Das Narayandas
      Executive development programs have entered a period of rapid transformation, driven by digital disruption and a widening gap between the skills that participants and their organizations demand and those provided by their executive programs. This work delves into the...  View Details
      Keywords: Executive Education; Leadership Development; Management Skills; Education Industry
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      Moldoveanu, Mihnea C., and Das Narayandas. The Future of Executive Development. Stanford, CA: Stanford Business Books, 2021.
      • May 2021
      • Supplement

      Distinct Software Dataset

      By: Das Narayandas
      Keywords: Artificial Intelligence; Marketing; AI and Machine Learning
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      Narayandas, Das. "Distinct Software Dataset." Harvard Business School Spreadsheet Supplement 521-722, May 2021.
      • April 2021
      • Case

      Distinct Software

      By: Das Narayandas, Arijit Sengupta and Jonathan Wray
      Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its...  View Details
      Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning
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      Narayandas, Das, Arijit Sengupta, and Jonathan Wray. "Distinct Software." Harvard Business School Case 521-101, April 2021.
      • April 2021
      • Article

      The Effects of Quota Frequency: Sales Performance and Product Focus

      By: Doug J. Chung, Das Narayandas and Dongkyu Chang
      This study investigates the comprehensive and multidimensional effects of quota (goal) frequency on sales force performance. We develop a theory of salespeople’s behavior—aggregate effort and the product type focus—in response to the temporal length of a sales-quota...  View Details
      Keywords: Sales Force Compensation; Field Experiment; Quotas; Quota Frequency; Commissions; Bonuses; Goals; Salesforce Management; Compensation and Benefits; Goals and Objectives; Behavior; Performance
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      Chung, Doug J., Das Narayandas, and Dongkyu Chang. "The Effects of Quota Frequency: Sales Performance and Product Focus." Management Science 67, no. 4 (April 2021): 2151–2170.
      • March 2021
      • Module Note

      AIM Module 2 Introduction

      By: Das Narayandas, Arijit Sengupta and Jonathan Wray
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      Narayandas, Das, Arijit Sengupta, and Jonathan Wray. "AIM Module 2 Introduction." Harvard Business School Module Note 521-072, March 2021.
      • Article

      What Professional Service Firms Must Do to Thrive

      By: Ashish Nanda and Das Narayandas
      When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have...  View Details
      Keywords: Professional Service Firms; Client Mix; Strategic Positioning; Organizations; Performance Effectiveness; Decision Making; Framework
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      Nanda, Ashish, and Das Narayandas. "What Professional Service Firms Must Do to Thrive." Harvard Business Review 99, no. 2 (March–April 2021): 98–107.
      • July 2020
      • Technical Note

      Digital Natives Growing Without a Sales Force

      By: Das Narayandas, Michael Norris and Amram Migdal
      This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their...  View Details
      Keywords: Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Information Technology; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Information Technology Industry; Australia; North and Central America; United States; Illinois; Chicago; California; San Francisco
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      Narayandas, Das, Michael Norris, and Amram Migdal. "Digital Natives Growing Without a Sales Force." Harvard Business School Technical Note 521-019, July 2020.
      • July 2020
      • Article

      Yiqing xia zhongguo qiye de duice xuanze [Lessons from Chinese Companies' Response to COVID-19]

      By: Das Narayandas, Vinay Hebar and Liangliang Li
      China was weeks ahead of the rest of the world in dealing with the pandemic and its fallout. To understand what's next, the authors conducted a series of 20 in-depth, in-person interviews, as well as a large-scale survey of more than 350 senior executives to ascertain...  View Details
      Keywords: Management; Innovation and Management; Health Pandemics; Organizational Change and Adaptation; Asia; China
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      Narayandas, Das, Vinay Hebar, and Liangliang Li. "Yiqing xia zhongguo qiye de duice xuanze [Lessons from Chinese Companies' Response to COVID-19]." Hafo shang ye ping lun [Harvard Business Review, Chinese edition] (July 2020): 118–125. (Also appeared online, in English, at Harvard Business Review, June 5, 2020.)
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