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Mojir, Navid Remove Mojir, Navid →

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  • April 2021
  • Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)
By: Navid Mojir and Gamze Yucaoglu
Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to...  View Details
Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Software; Technological Innovation; Marketing; Segmentation; Construction Industry; Turkey
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  • November 2020 (Revised March 2021)
  • Case

Dell Technologies: Bringing the Cloud to the Ground
By: Navid Mojir and V. Kasturi Rangan
The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s...  View Details
Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Information Technology Industry
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  • September 2019 (Revised October 2019)
  • Case

Aura Biosciences: Bringing a Breakthrough Drug to Market
By: Robert J. Dolan and Navid Mojir
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  • November 2018
  • Case

Aura Biosciences: Bringing a Breakthrough Drug to Market
By: Robert J. Dolan and Navid Mojir
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  • 2019
  • Working Paper

A Structural Model of Organizational Buying: Innovation Adoption under Share of Wallet Price Contracts
By: Navid Mojir and K. Sudhir
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  • Research Summary

Overview
By: Navid Mojir

In exploring buyer behavior in B2B markets, Professor Mojir worked with a large medical device company to assemble a unique multi-year panel dataset on contracting by hospital administrators and product usage by surgeons at over 200 hospitals. He uses these data to...  View Details

  • Forthcoming
  • Article

A Model of Multi-Pass Search: Price Search Across Stores and Time
By: Navid Mojir and K. Sudhir
In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across...  View Details
Keywords: Consumer Search; Multi-pass Search; Price Search; Store Search; Spatial Search; Temporal Search; Spatiotemporal Search; Dynamic Structural Models; MPEC; Price Promotions; Store Loyalty; Consumer Behavior; Price; Spending; Marketing; Mathematical Methods
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