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    • Faculty Publications  (11)

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    • All HBS Web  (106,351)
      • Faculty Publications  (11)

      Shipley, N. Louis Remove Shipley, N. Louis →

      Page 1 of 11 Results
      • June 2022
      • Teaching Note

      Katie Couric Media: Landing the First Client

      By: N. Louis Shipley, William R. Kerr and Paige Boehmcke
      Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm.  View Details
      Keywords: Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry
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      Shipley, N. Louis, William R. Kerr, and Paige Boehmcke. "Katie Couric Media: Landing the First Client." Harvard Business School Teaching Note 822-138, June 2022.
      • September 2021 (Revised March 2022)
      • Case

      Katie Couric Media: Landing the First Client

      By: N. Louis Shipley and William R. Kerr
      In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental...  View Details
      Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry
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      Shipley, N. Louis, and William R. Kerr. "Katie Couric Media: Landing the First Client." Harvard Business School Case 822-011, September 2021. (Revised March 2022.)
      • February 28, 2020
      • Article

      How Tesla Sets Itself Apart

      By: Lou Shipley
      Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are...  View Details
      Keywords: Strategy; Information Technology; Transportation; Business Model; Technological Innovation; Disruption; Auto Industry
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      Shipley, Lou. "How Tesla Sets Itself Apart." Harvard Business Review Digital Articles (February 28, 2020).
      • 3 Feb 2020
      • Interview

      Lou Shipley: [How to Build a Culture of Enablement]

      By: Lou Shipley
      This episode of Reveal brings Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security. Lou details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience.  View Details
      Keywords: Hiring; Company Culture; Sales; Selection and Staffing; Organizational Culture
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      "Lou Shipley: [How to Build a Culture of Enablement]." Reveal: The Revenue Intelligence Podcast, Gong.io, February 3, 2020.
      • August 28, 2019
      • Article

      How to Make Your Sales Forecasts More Accurate

      By: Lou Shipley
      Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment...  View Details
      Keywords: Sales; Forecasting and Prediction; Marketing; Alignment; Technology
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      Shipley, Lou. "How to Make Your Sales Forecasts More Accurate." Harvard Business Review Digital Articles (August 28, 2019).
      • June 6, 2019
      • Article

      Tesla's Advantage? 'It's the Software, Stupid.'

      By: Lou Shipley
      Without question, entrepreneur, innovator and engineer Elon Musk is a controversial figure, but there is no disputing that his first-to-market Tesla electric vehicles are not only revolutionizing the high-end driving experience, but also disrupting the automobile...  View Details
      Keywords: Tesla; Elon Musk; Autonomous Vehicle; Transportation; Software; Technology; Disruption; Auto Industry
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      Shipley, Lou. "Tesla's Advantage? 'It's the Software, Stupid.'." The Hill (June 6, 2019).
      • 29 Mar 2019
      • Interview

      Integrating Theory into Your Organization: Black Duck by Synopsys

      By: Lou Shipley
      The Disruptive Voice hits the road, heading to BlackDuck by Synopsys headquarters in Burlington, MA. We sit down with Lou Shipley (CEO), Patrick Carey (Director of Product Marketing), and Tim Kenny (VP of Culture) to hear how Competing Against Luck became a company...  View Details
      Keywords: Innovation; Company Culture; Disruption; Innovation and Invention; Disruptive Innovation; Technology; Organizational Culture
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      "Integrating Theory into Your Organization: Black Duck by Synopsys." no. 31, The Disruptive Voice, HBS Forum on Growth and Innovation, March 29, 2019.
      • September 19, 2017
      • Article

      After Equifax Breach, Companies Advised to Review Open-Source Software Code

      By: Ben DiPietro and Lou Shipley
      It doesn’t make much sense: At a time when high-powered automated trading systems can execute stock sales in real time, some companies that rely on open-source software to help to run their businesses track their open-source use on spread sheets on paper.
      Lou...  View Details
      Keywords: Software; Open-source; Security Vulnerabilities; Data Privacy; Hack; Applications and Software; Safety; Cybersecurity
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      DiPietro, Ben, and Lou Shipley. "After Equifax Breach, Companies Advised to Review Open-Source Software Code." Wall Street Journal (September 19, 2017).
      • July 16, 2015
      • Article

      How Small Businesses Can Fend Off Hackers

      By: Lou Shipley
      If you wanted to hack a business, which one would you pick: A Fortune 500 company with a large digital-security budget and a team dedicated to protecting its cyberassets? Or a small enterprise that doesn’t employ a single IT security specialist? Security breaches at...  View Details
      Keywords: Hack; Data Security; Small Business; Analytics and Data Science; Safety; Information Technology; Cybersecurity
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      Shipley, Lou. "How Small Businesses Can Fend Off Hackers." Wall Street Journal (July 16, 2015).
      • March 17, 2014
      • Article

      How Amazon Transforms Investor Tension into Creative Tension

      By: Lou Shipley
      Keywords: Amazon; Investor Relations; Finance; Growth
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      Shipley, Lou. "How Amazon Transforms Investor Tension into Creative Tension." Forbes.com (March 17, 2014). (Forbes Leadership Forum.)
      • January 5, 2014
      • Article

      Seven Things You Need to Know about CEO Lou Shipley

      By: Lou Shipley and Michael B. Farrell
      Globe reporter Michael B. Farrell recently spoke with Lou Shipley, the newly appointed chief executive of Black Duck Software Inc., a growing Burlington open source software company. Here's what he found out.  View Details
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      "Seven Things You Need to Know about CEO Lou Shipley." Boston Globe (January 5, 2014).
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