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  • February 2022 (Revised May 2022)
  • Case

Ample Hills Creamery
By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail...  View Details
Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Food and Beverage Industry
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  • February 2022
  • Case

Launching the Social
By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive...  View Details
Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion
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  • February 2022
  • Case

Agora (A)
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and...  View Details
Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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  • February 2022
  • Supplement

Agora (B)
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between...  View Details
Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
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  • January 2022
  • Case

Dating Ring
By: Thomas R. Eisenmann and Lindsay N. Hyde
In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth...  View Details
Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Entertainment and Recreation Industry; United States
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  • December 2021
  • Case

Katerra (A)
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate...  View Details
Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States
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  • December 2021
  • Supplement

Katerra (B)
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
In May 2020, SoftBank executives, having invested nearly $2 billion in Katerra, decided the vision of an end-to-end, vertically-integrated construction process was worth saving—with some major changes to company structure. The SoftBank Vision Fund invested $200 million...  View Details
Keywords: Business Startups; Failure; Insolvency and Bankruptcy; Entrepreneurship; Construction; Real Estate Industry; Construction Industry; Technology Industry; United States
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  • December 2021 (Revised May 2022)
  • Case

Troverie (A)
By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could...  View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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  • December 2021
  • Supplement

Troverie (B)
By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Resolves the questions raised in Troverie (A); recounts pivots and efforts to raise capital from strategic investors and sell Troverie; and shares the founder's post-mortem reflections on what went wrong and what he might have done differently.  View Details
Keywords: Startup; Failed Startup; Luxury Goods; Entrepreneurship; Business Startups; Failure; Luxury; Fashion Industry; United States
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