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All HBS Web
(115,603)
- Faculty Publications (692)
- Article
Energy Conservation Policies for Builders' Purchases of Domestic Appliances
By: John A. Quelch
Quelch, John A. "Energy Conservation Policies for Builders' Purchases of Domestic Appliances." Energy Policy 8, no. 2 (June 1980): 125–137.
- Article
Marketing Principles and the Future of Preventive Health Care
By: John A. Quelch
Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347.
- 1980
- Chapter
The Builder and Energy Conservation: A New Target for Public Policymakers
By: John A. Quelch
Quelch, John A. "The Builder and Energy Conservation: A New Target for Public Policymakers." In Advances in Consumer Research, Volume 7, edited by Jerry C. Olson, 290–295. Ann Arbor, MI: Association for Consumer Research, 1980.
- 1979
- Chapter
Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners
By: J. Quelch and M. Pearce
- 1979
- Chapter
Preventive Health Care and Consumer Behavior: Towards a Broader Perspective
By: J. Quelch and S. Ash
- 1979
- Chapter
The Effects of Increased Choice on Television Viewing Behavior
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
- 1979
- Chapter
Builders as Consumers: Their Role in Residential Sector Energy Conservation
By: J. Quelch and P. Thirkell
Quelch, J., and P. Thirkell. "Builders as Consumers: Their Role in Residential Sector Energy Conservation." In Changing Energy Use Futures, edited by R. Fazzolare and C. Smith, 1412–1419. New York: Pergamon Press, 1979.
- 1979
- Chapter
The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study
By: K. Hardy, J. Quelch, I. Spencer and H. Munro
- Article
Marketing and Distribution Strategies for International Organizations
By: John C. Pattison and John A. Quelch
- Article
The Resource Allocation Process in Nutrition Policy Planning
By: John A. Quelch
Quelch, John A. "The Resource Allocation Process in Nutrition Policy Planning." American Journal of Clinical Nutrition 32, no. 5 (May 1979): 1058–1065.
- May 1979
- Article
US National Dietary Goals: Food Industry Threat or Opportunity?
By: James E. Austin and J. A. Quelch
Austin, James E., and J. A. Quelch. "US National Dietary Goals: Food Industry Threat or Opportunity?" Food Policy (May 1979).
- 1979
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: John A. Quelch
Quelch, John A. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Advances in Consumer Research, Volume 6, edited by William L. Wilkie, 263–268. Ann Arbor, MI: Association for Consumer Research, 1979.
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
View Details
Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)