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Quelch, John A. Remove Quelch, John A. →

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  • April 2020
  • Case

Promoting Land and Nature Jerky
By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine...  View Details
Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
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  • April 2020
  • Teaching Note

Promoting Land and Nature Jerky (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 920-563.  View Details
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  • April 2020
  • Supplement

Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
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  • April 2020
  • Supplement

Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
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  • May 2019
  • Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product...  View Details
Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry
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  • May 2019
  • Supplement

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
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  • May 2019
  • Supplement

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
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  • May 2019
  • Teaching Note

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 919-521.  View Details
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  • November 2018
  • Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by...  View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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  • November 2018
  • Supplement

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
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  • November 2018
  • Supplement

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
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  • November 2018
  • Teaching Note

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Brief Case Teaching Note for HBS No. 919-513.  View Details
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  • September 2018
  • Case

Hunley, Inc.: Casting for Growth
By: John A. Quelch and James T. Kindley
Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's...  View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels
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  • September 2018
  • Teaching Note

Hunley, Inc.: Casting for Growth (Brief Case)
By: John A. Quelch and James T. Kindley
Teaching Note for HBS No. 919-501.  View Details
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  • September 2018
  • Supplement

Hunley, Inc.: Casting for Growth, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
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  • September 2018
  • Supplement

Hunley, Inc.: Casting for Growth, Spreadsheet for Students (Brief Case)
By: John A. Quelch and James T. Kindley
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  • June 2018
  • Case

Forta Furniture: International Expansion
By: John A. Quelch and Karthik Easwar
The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings....  View Details
Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion
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  • June 2018
  • Teaching Note

Forta Furniture: International Expansion (Brief Case)
By: John A. Quelch and Karthik Easwar
Teaching Note for HBS No. 918-547.  View Details
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  • June 2018
  • Supplement

Forta Furniture: International Expansion, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Karthik Easwar
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  • June 2018
  • Supplement

Forta Furniture: International Expansion, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Karthik Easwar
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