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    • Faculty Publications  (6)

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    • All HBS Web  (105,377)
      • Faculty Publications  (6)

      Yang, Jeremy Remove Yang, Jeremy →

      Page 1 of 6 Results
      • March 2022
      • Case

      Hometown Foods

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods." Harvard Business School Case 522-087, March 2022.
      • March 2022
      • Supplement

      Hometown Foods Spreadsheet Supplement for Instructors

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Instructors." Harvard Business School Spreadsheet Supplement 522-715, March 2022.
      • March 2022
      • Supplement

      Hometown Foods Spreadsheet Supplement for Students

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Students." Harvard Business School Spreadsheet Supplement 522-714, March 2022.
      • 2021
      • Working Paper

      First Law of Motion: Influencer Video Advertising on TikTok

      By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
      This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging...  View Details
      Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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      Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
      • 2020
      • Working Paper

      Targeting for Long-Term Outcomes

      By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
      Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we...  View Details
      Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
      Citation
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      Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020.
      • Research Summary

      Overview

      By: Jeremy Yang
      Professor Yang studies topics in the creator economy. The problems he is currently focusing on are 1) aiding the creative process and identifying creative trends in a data-driven way, 2) the causes and consequences of the concentration and mobility of influence among...  View Details
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