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  • All HBS Web  (119,788)
    • Faculty Publications  (10)

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    • All HBS Web  (119,788)
      • Faculty Publications  (10)

      Yang, JeremyRemove Yang, Jeremy →

      Page 1 of 10 Results
      • June 2023 (Revised December 2023)
      • Simulation

      Hometown Foods Pricing Calculator

      By: Julian De Freitas and Jeremy Yang
      HBS website digital supplement to case 522-087. View Details
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      De Freitas, Julian, and Jeremy Yang. "Hometown Foods Pricing Calculator." Harvard Business School Simulation 523-708, June 2023. (Revised December 2023.) (Click here to access this case.)
      • November 2022
      • Background Note

      The Future of E-Commerce: Lessons from the Livestream Wars in China

      By: Ayelet Israeli, Jeremy Yang and Billy Chan
      This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
      Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
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      Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
      • July 2022
      • Supplement

      Hometown Foods

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods." Harvard Business School Multimedia/Video Supplement 522-718, July 2022.
      • June 2022 (Revised March 2024)
      • Teaching Note

      Hometown Foods

      By: Julian De Freitas and Jeremy Yang
      Teaching Note for HBS Case No. 522-087. View Details
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      De Freitas, Julian, and Jeremy Yang. "Hometown Foods." Harvard Business School Teaching Note 522-104, June 2022. (Revised March 2024.)
      • March 2022 (Revised March 2024)
      • Supplement

      Hometown Foods Spreadsheet Supplement for Instructors

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Instructors." Harvard Business School Spreadsheet Supplement 522-715, March 2022. (Revised March 2024.)
      • March 2022 (Revised March 2024)
      • Supplement

      Hometown Foods Spreadsheet Supplement for Students

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Students." Harvard Business School Spreadsheet Supplement 522-714, March 2022. (Revised March 2024.)
      • March 2022 (Revised March 2024)
      • Case

      Hometown Foods: Changing Price amid Inflation

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
      During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
      Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)
      • 2021
      • Working Paper

      First Law of Motion: Influencer Video Advertising on TikTok

      By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
      This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
      Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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      Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
      • 2020
      • Working Paper

      Targeting for Long-Term Outcomes

      By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
      Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
      Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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      Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020.
      • Research Summary

      Overview

      By: Jeremy Yang
      Professor Yang's recent work focuses on understanding and solving important managerial problems in the creator economy. His projects are organized around the 4Cs: creator, content, community, and commerce. On creator, he studies creator inequality and bias. On content,... View Details
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