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Yang, Jeremy Remove Yang, Jeremy →

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  • March 2022
  • Case

Hometown Foods
By: Julian De Freitas, Jeremy Yang and Das Narayandas
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  • March 2022
  • Supplement

Hometown Foods Spreadsheet Supplement for Instructors
By: Julian De Freitas, Jeremy Yang and Das Narayandas
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  • March 2022
  • Supplement

Hometown Foods Spreadsheet Supplement for Students
By: Julian De Freitas, Jeremy Yang and Das Narayandas
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  • 2021
  • Working Paper

First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging...  View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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  • 2020
  • Working Paper

Targeting for Long-Term Outcomes
By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we...  View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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  • Research Summary

Overview
By: Jeremy Yang
Professor Yang studies topics in the creator economy. The problems he is currently focusing on are 1) aiding the creative process and identifying creative trends in a data-driven way, 2) the causes and consequences of the concentration and mobility of influence among...  View Details