Publications

Publications

Filter Results : (8) Arrow Down

Show Results For

Yang, Jeremy Remove Yang, Jeremy →

Page 1 of 8 Results
  • July 2022
  • Supplement

Hometown Foods
By: Julian De Freitas, Jeremy Yang and Das Narayandas
Related
  • June 2022
  • Teaching Note

Hometown Foods
By: Julian De Freitas and Jeremy Yang
Teaching Note for HBS Case No. 522-087.  View Details
Related
  • March 2022
  • Supplement

Hometown Foods Spreadsheet Supplement for Instructors
By: Julian De Freitas, Jeremy Yang and Das Narayandas
Related
  • March 2022
  • Supplement

Hometown Foods Spreadsheet Supplement for Students
By: Julian De Freitas, Jeremy Yang and Das Narayandas
Related
  • March 2022 (Revised August 2022)
  • Case

Hometown Foods: Changing Price Amid Inflation
By: Julian De Freitas, Jeremy Yang and Das Narayandas
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,...  View Details
Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
Related
  • 2021
  • Working Paper

First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging...  View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Related
  • 2020
  • Working Paper

Targeting for Long-Term Outcomes
By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we...  View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
Related
  • Research Summary

Overview
By: Jeremy Yang
Professor Yang studies topics in the creator economy. The problems he is currently focusing on are 1) aiding the creative process and identifying creative trends in a data-driven way, 2) the causes and consequences of the concentration and mobility of influence among...  View Details