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    • Faculty Publications  (120)

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    • All HBS Web  (107,745)
      • Faculty Publications  (120)

      De Freitas, Julian Remove De Freitas, Julian →

      Page 1 of 120 Results →
      • January 26, 2023
      • Article

      Will We Blame Self-Driving Cars?: A New Study Finds that People are likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault

      By: Julian De Freitas
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      De Freitas, Julian. "Will We Blame Self-Driving Cars? A New Study Finds that People are likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault." Wall Street Journal (January 26, 2023).
      • 2023
      • Working Paper

      Summarizing the Mental Customer Journey

      By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
      How do consumers summarize and act on their experiences, as when deciding whether an interaction with a firm was satisfying and whether to buy from it? Previous work on the summary of continuous experiences has tended to focus on a handful of experience patterns and...  View Details
      Keywords: Customer Experience; Customer Journey; Natural Language Processing; Summarization; Customer Satisfaction; Outcome or Result; Decision Choices and Conditions
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      De Freitas, Julian, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim, and Tomer Ullman. "Summarizing the Mental Customer Journey." Harvard Business School Working Paper, No. 23-038, January 2023.
      • 2023
      • Working Paper

      Public Perception and Autonomous Vehicle Liability

      By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
      The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated...  View Details
      Keywords: Autonomous Vehicles; Moral Judgment; Liabilities; Harm; Insurance; Moral Sensibility; Legal Liability; Risk and Uncertainty; Technological Innovation; Public Opinion
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      De Freitas, Julian, Xilin Zhou, Margherita Atzei, Shoshana Boardman, and Luigi Di Lillo. "Public Perception and Autonomous Vehicle Liability." Harvard Business School Working Paper, No. 23-036, January 2023. (Revised January 2023.)
      • November 2022 (Revised December 2022)
      • Case

      Replika AI: Monetizing a Chatbot

      By: Julian De Freitas and Nicole Tempest Keller
      In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in...  View Details
      Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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      De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised December 2022.)
      • September 2022 (Revised December 2022)
      • Case

      Navya: Steering Toward a Driverless Future

      By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
      In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise...  View Details
      Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
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      De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering Toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised December 2022.)
      • 2022
      • Working Paper

      What Would It Mean for a Machine to Have a Self?

      By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum and Tomer Ullman
      What would it mean for autonomous AI agents to have a ‘self’? One proposal for a minimal notion of self is a representation of one’s body spatio-temporally located in the world, with a tag of that representation as the agent taking actions in the world. This turns...  View Details
      Keywords: Self; AI; Games; Reinforcement Learning; Avatar; AI and Machine Learning
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      De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum, and Tomer Ullman. "What Would It Mean for a Machine to Have a Self?" Harvard Business School Working Paper, No. 23-017, September 2022.
      • 2022
      • Working Paper

      Ethical Risks of Autonomous Products: The Case of Mental Health Crises on AI Companion Applications

      By: Julian De Freitas, Ahmet Kaan Uğuralp and Zeliha Uğuralp
      Increasingly, some products do not merely automate some piece of our lives but act as autonomous agents. When these technologies are not yet perfected, what are their risks? Here we explore the case of AI companion apps. Although these apps are designed...  View Details
      Keywords: Autonomy; Artificial Intelligence; Chatbots; New Technology; Brand Crises; Ethics; Mental Health; AI and Machine Learning; Well-being; Health; Applications and Software
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      De Freitas, Julian, Ahmet Kaan Uğuralp, and Zeliha Uğuralp. "Ethical Risks of Autonomous Products: The Case of Mental Health Crises on AI Companion Applications." Harvard Business School Working Paper, No. 23-011, August 2022.
      • 2022
      • Talk

      Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives

      By: Julian De Freitas, P. Kim and T. Ullman
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      De Freitas, Julian, P. Kim, and T. Ullman. "Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives." Association for Consumer Research Annual Conference, 2022.
      • 2022
      • Working Paper

      Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior

      By: Jimin Nam, M. Balakrishnan, Julian De Freitas and Alison Wood Brooks
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      Nam, Jimin, M. Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Reaction Time to Sociopolitical Events Influences Consumer Behavior." Working Paper, 2022.
      • 2022
      • Talk

      Stigma Against AI Companion Applications

      By: Julian De Freitas, A. Ragnhildstveit and A.K. Uğuralp
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      De Freitas, Julian, A. Ragnhildstveit, and A.K. Uğuralp. "Stigma Against AI Companion Applications." Association for Consumer Research Annual Conference, 2022.
      • 10 Nov 2022 - 13 Nov 2022
      • Conference Presentation

      Timely Statements: Swift Brand Activism Is the Most Effective and Memorable

      By: Julian De Freitas, Jimin Nam, M. Balakrishnan and Alison Wood Brooks
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      De Freitas, Julian, Jimin Nam, M. Balakrishnan, and Alison Wood Brooks. "Timely Statements: Swift Brand Activism Is the Most Effective and Memorable." Paper presented at the Society for Judgment and Decision Making Annual Meeting, San Diego, CA, November 10–13, 2022.
      • 2022
      • Working Paper

      Moral Thin-Slicing

      By: Julian De Freitas and Alon Hafri
      Given limits on time and attention, people increasingly make moral evaluations in a few seconds or less, yet it is unknown whether such snap judgments are accurate or not. On one hand, the literature suggests that people form fast moral impressions once they already...  View Details
      Keywords: Moral Judgement; Thin Slices; Social Media; Fake News; Misinformation; Moral Sensibility; Behavior; News
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      De Freitas, Julian, and Alon Hafri. "Moral Thin-Slicing." Harvard Business School Working Paper, No. 23-002, July 2022. (Revised December 2022.)
      • July 2022
      • Supplement

      Hometown Foods

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods." Harvard Business School Multimedia/Video Supplement 522-718, July 2022.
      • 2022
      • Working Paper

      Moral Deteriorations Sever Firm Identity

      By: Julian De Freitas, Zarema Khon, Pechthida Kim and Samuel G.B. Johnson
      Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were...  View Details
      Keywords: Corporate Identity; Morality; Brand Activism; Social Media; Business Ethics; Firm Stereotypes; Consumer Behavior; Public Opinion; Moral Sensibility; Brands and Branding; Government and Politics
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      De Freitas, Julian, Zarema Khon, Pechthida Kim, and Samuel G.B. Johnson. "Moral Deteriorations Sever Firm Identity." Harvard Business School Working Paper, No. 22-077, June 2022.
      • June 2022
      • Teaching Note

      Hometown Foods

      By: Julian De Freitas and Jeremy Yang
      Teaching Note for HBS Case No. 522-087.  View Details
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      De Freitas, Julian, and Jeremy Yang. "Hometown Foods." Harvard Business School Teaching Note 522-104, June 2022.
      • March 2022
      • Supplement

      Hometown Foods Spreadsheet Supplement for Instructors

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Instructors." Harvard Business School Spreadsheet Supplement 522-715, March 2022.
      • March 2022
      • Supplement

      Hometown Foods Spreadsheet Supplement for Students

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Students." Harvard Business School Spreadsheet Supplement 522-714, March 2022.
      • March 2022 (Revised August 2022)
      • Case

      Hometown Foods: Changing Price Amid Inflation

      By: Julian De Freitas, Jeremy Yang and Das Narayandas
      During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,...  View Details
      Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
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      De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price Amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised August 2022.)
      • 2022
      • Talk

      [Invited Presentation]

      By: Julian De Freitas
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      De Freitas, Julian. "[Invited Presentation]." Lazaridis School of Business and Economics, Wilfrid Laurier University, 2022.
      • Mar 2022
      • Conference Presentation

      Corporations are Viewed as Psychopaths with Good True Selves

      By: Julian De Freitas, Samuel G. B. Johnson, Z. Kohn and P. Kim
      Citation
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      De Freitas, Julian, Samuel G. B. Johnson, Z. Kohn, and P. Kim. "Corporations are Viewed as Psychopaths with Good True Selves." Paper presented at the Society for Consumer Psychology Annual Conference, March 2022. (Virtual.)
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