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De Freitas, Julian Remove De Freitas, Julian →

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  • November 2023
  • Article

Psychological Factors Underlying Attitudes toward AI Tools
By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam
What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,...  View Details
Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption
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  • October 2023
  • Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or...  View Details
Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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  • October 14, 2023
  • Article

Will Consumers Buy Selfish Self-Driving Cars?
By: Julian De Freitas
Keywords: AI and Machine Learning; Ethics; Technological Innovation; Safety; Auto Industry
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  • Jul 2023
  • Keynote Speech

Keynote Speech
By: Julian De Freitas
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  • June 2023
  • Supplement

Navya, Instructor Spreadsheet
By: Julian De Freitas and Elie Ofek
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  • June 2023
  • Teaching Note

Navya: Steering Toward a Driverless Future
By: Julian De Freitas and Elie Ofek
Teaching Note for HBS Case No. 523-046.  View Details
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  • June 19, 2023
  • Article

Should You Start a Generative AI Company?
By: Julian De Freitas
Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead...  View Details
Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software
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  • June 2023
  • Simulation

Hometown Foods Pricing Calculator
By: Julian De Freitas and Jeremy Yang
HBS website digital supplement to case 522-087.  View Details
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  • March 31, 2023
  • Article

What Is the Optimal Pattern of a Customer Journey?
By: Julian De Freitas
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with...  View Details
Keywords: Consumer Behavior; Customers; Brands and Branding
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  • 2023
  • Working Paper

Unselfish Alibis Increase Choices of Selfish Autonomous Vehicles
By: Julian De Freitas
Human drivers routinely make implicit tradeoffs between their selfish interests and the safety of passengers, as when they perform a rolling stop in order to reach their destination faster. Here I explore whether they are comfortable with autonomous vehicles (AVs) that...  View Details
Keywords: Decision Choices and Conditions; Safety; Attitudes; Technology Adoption
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  • January 28, 2023
  • Article

Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault
By: Julian De Freitas
Keywords: Technological Innovation; Legal Liability; Trust; Perception; Auto Industry
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  • 2023
  • Working Paper

Summarizing the Mental Customer Journey
By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
How do consumers summarize and act on their experiences, as when deciding whether an interaction with a firm was satisfying and whether to buy from it? Previous work on the summary of continuous experiences has tended to focus on a handful of experience patterns and...  View Details
Keywords: Customer Experience; Customer Journey; Natural Language Processing; Summarization; Customer Satisfaction; Outcome or Result; Decision Choices and Conditions
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  • 2023
  • Working Paper

Public Perception and Autonomous Vehicle Liability
By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated...  View Details
Keywords: Autonomous Vehicles; Moral Judgment; Liabilities; Harm; Insurance; Moral Sensibility; Legal Liability; Risk and Uncertainty; Technological Innovation; Public Opinion
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  • 2022
  • Working Paper

Reverse Engineering the Self
By: Laurie Paul, Joshua B. Tenenbaum, Julian De Freitas and T. Ullman
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  • November 2022 (Revised December 2022)
  • Case

Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in...  View Details
Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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  • 2022
  • Article

The Ordinary Concept of a Meaningful Life: The Role of Subjective and Objective Factors in Third-Person Attributions of Meaning
By: Michael Prinzing, Julian De Freitas and Barbara L. Fredrickson
The desire for a meaningful life is ubiquitous, yet the ordinary concept of a meaningful life is poorly understood. Across six experiments (total N = 2,539), we investigated whether third-person attributions of meaning depend on the psychological states an agent...  View Details
Keywords: Experimental Philosophy; Folk Theories; Meaning In Life; Moral Psychology; Positive Psychology; Moral Sensibility; Satisfaction
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  • September 2022 (Revised December 2022)
  • Case

Navya: Steering Toward a Driverless Future
By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise...  View Details
Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
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  • 2022
  • Working Paper

What Would It Mean for a Machine to Have a Self?
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum and Tomer Ullman
What would it mean for autonomous AI agents to have a ‘self’? One proposal for a minimal notion of self is a representation of one’s body spatio-temporally located in the world, with a tag of that representation as the agent taking actions in the world. This turns...  View Details
Keywords: Self; AI; Games; Reinforcement Learning; Avatar; AI and Machine Learning
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  • 2022
  • Talk

Evaluative Dynamics: Summarizing Customer Journeys, Interviews, and Lives
By: Julian De Freitas, P. Kim and T. Ullman
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  • 2022
  • Talk

Stigma Against AI Companion Applications
By: Julian De Freitas, A. Ragnhildstveit and A.K. Uğuralp
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