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- October 2023
- Case
Fixie and Conversational AI Sidekicks
By: Jeffrey J. Bussgang and Carin-Isabel Knoop
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT...
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- October 2023 (Revised November 2023)
- Case
Sprout Solutions
By: Jeffrey J. Bussgang, Bonnie Yining Cao and Dawn H. Lau
Husband-and-wife co-founders Patrick and Alexandria Gentry had built Sprout Solutions to be one of the biggest Software-as-a-Service human resources management platforms in the Philippines, guided by the mission to "impact the life of every Filipino by improving...
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- September 2023 (Revised March 2024)
- Case
ReMo Energy: Sizing Up Investors
By: Jeffrey J. Bussgang and Tom Quinn
In 2023, executives with ReMo Energy (founded 2020) were deciding which size ammonia plant to build as their first project. Their innovative model produced ammonia—useful for making fertilizer and for energy storage—from renewable energy, and they had received funding...
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Keywords:
Factories, Labs, and Plants;
Business Startups;
Cost vs Benefits;
Design;
Energy Conservation;
Energy Generation;
Renewable Energy;
Venture Capital;
Investment Return;
Goods and Commodities;
Size;
Infrastructure;
Risk and Uncertainty;
Science-Based Business;
Commercialization;
Chemical Industry;
Energy Industry;
Green Technology Industry;
United States;
Boston
Bussgang, Jeffrey J., and Tom Quinn. "ReMo Energy: Sizing Up Investors." Harvard Business School Case 824-027, September 2023. (Revised March 2024.)
- August 2023
- Teaching Plan
Kapor Capital
By: Jeffrey J. Bussgang and Kumba Sennaar
Teaching Plan for HBS Case No. 823-023.
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- July 2023
- Case
Honeycomb
By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and...
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- July 2023
- Supplement
Honeycomb (B): Jumping on The Generative AI Bandwagon?
By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction?
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- June 2023 (Revised November 2023)
- Case
Sober Sidekick
By: Jeffrey J. Bussgang and Kumba Sennaar
Case on the nascent business model of a mobile health IT startup. In particular, should they pivot away from their successful lead generation business model to charging health plans.
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Keywords:
Entrepreneurship;
Venture Capital;
Operations;
Business Startups;
Business Model;
Health Industry;
United States
Bussgang, Jeffrey J., and Kumba Sennaar. "Sober Sidekick." Harvard Business School Case 823-066, June 2023. (Revised November 2023.)
- March 2023 (Revised September 2023)
- Case
Wilshire Lane Capital
By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg
In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general...
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Keywords:
Ownership Stake;
Investment Funds;
Venture Capital;
Business and Shareholder Relations;
Real Estate Industry;
Technology Industry;
Los Angeles;
California;
United States
Bussgang, Jeffrey J., Lindsay N. Hyde, and Stacy Straaberg. "Wilshire Lane Capital." Harvard Business School Case 823-062, March 2023. (Revised September 2023.)
- February 2023
- Case
Kapor Capital
By: Jeffrey J. Bussgang, Lindsay N. Hyde and Julia Kelley
Kapor Capital, a leading impact investment venture capital (VC) firm, is on the cusp of a generational transition. The two rising managing directors are about to take over the firm from the VC’s eponymous founders. How should they think about strategy, brand, and...
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Keywords:
Entrepreneurship;
Venture Capital;
Operations;
Business Startups;
Financial Services Industry;
United States
Bussgang, Jeffrey J., Lindsay N. Hyde, and Julia Kelley. "Kapor Capital." Harvard Business School Case 823-023, February 2023.
- November 2022
- Course Overview Note
Launching Technology Ventures (LTV)
Bussgang, Jeffrey J. "Launching Technology Ventures (LTV)." Harvard Business School Course Overview Note 823-058, November 2022.
- November 2022
- Case
Wendy Estrella: Scaling Multiple Businesses
By: Jeffrey J. Bussgang and Sarah Mehta
Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,...
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- September 2022 (Revised March 2024)
- Course Overview Note
Field Course: Scaling Minority Businesses
Keywords:
Minority-owned Businesses
Bussgang, Jeffrey J., Archie Jones, Henry McGee, and Terrance Rogers. "Field Course: Scaling Minority Businesses." Harvard Business School Course Overview Note 823-052, September 2022. (Revised March 2024.)
- September 2022
- Case
AllSpice: GitHub for Hardware Engineers
By: Jeffrey J. Bussgang and Mel Martin
AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to...
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Keywords:
Scaling;
SaaS;
Strategy;
Marketing;
Growth and Development Strategy;
Resource Allocation;
Customer Focus and Relationships;
Technology Industry;
Electronics Industry;
United States
Bussgang, Jeffrey J., and Mel Martin. "AllSpice: GitHub for Hardware Engineers." Harvard Business School Case 823-022, September 2022.
- August 2022
- Case
SuperRare: Turning an NFT Marketplace into a DAO
By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to...
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Keywords:
NFTs;
Crypto Economy;
Alternative Assets;
DAOs;
Arts;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Information Technology;
Technology Adoption;
Internet and the Web;
Digital Platforms;
Innovation and Invention;
Technological Innovation;
Disruptive Innovation;
Finance;
Currency;
Investment;
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Network Effects;
Market Design;
Market Transactions;
Market Timing;
Web Services Industry;
North and Central America;
United States
Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
- June 2022
- Teaching Plan
Pacesetters
By: Jeffrey J. Bussgang and Mel Martin
Teaching Plan for HBS Case No. 322-019. City Sealcoating CEO Keith Chaney had just publicly called out the Boston Chamber of Commerce for their slow progress on their supplier diversity program, Pacesetters. Established in 2018 by regional business leaders,...
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- March 2022 (Revised October 2022)
- Teaching Note
On the Bubble: Startup Bootstrapping
By: Jeffrey J. Bussgang and Tom Quinn
This teaching note accompanies the case “On the Bubble: Startup Bootstrapping.” (HBS No. 822-033)
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- March 2022 (Revised January 2023)
- Case
Clara Wu Tsai and Brooklyn Loan Innovation
Philanthropist Clara Wu Tsai is committed to racial equity and investing in Brooklyn-based minority business owners. In the wake of the George Floyd murder, she decides to create a new initiative called the Social Justice Fund and commit an initial $50 million over 10...
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- January 2022 (Revised March 2024)
- Teaching Note
A Close Shave at Squire
Teaching Note for HBS Case No. 821-073.
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- November 2021 (Revised March 2022)
- Case
Pacesetters
By: Jeffrey J. Bussgang and Mel Martin
City Sealcoating CEO Keith Chaney had just publicly called out the Boston Chamber of Commerce for their slow progress on their supplier diversity program, Pacesetters. Established in 2018 by regional business leaders, Pacesetters was supposed to facilitate...
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Keywords:
Racial Wealth Gap;
Procurement;
Suppliers;
Diversity;
Programs;
Small Business;
Restructuring;
Contracts;
United States;
Boston
Bussgang, Jeffrey J., and Mel Martin. "Pacesetters." Harvard Business School Case 322-019, November 2021. (Revised March 2022.)
- September 2021 (Revised December 2023)
- Case
On the Bubble: Startup Bootstrapping
By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high...
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Keywords:
Business Startups;
Business Growth and Maturation;
Business Model;
Business Plan;
Disruption;
Transformation;
Trends;
Customer Focus and Relationships;
Customer Relationship Management;
Cost vs Benefits;
Decisions;
Entrepreneurship;
Venture Capital;
Equity;
Executive Compensation;
Recruitment;
Selection and Staffing;
Disruptive Innovation;
Technological Innovation;
Job Interviews;
Growth and Development Strategy;
Ownership Stake;
Opportunities;
Applications and Software;
Technology Adoption;
Technology Industry;
Web Services Industry;
New York (city, NY);
California;
France
Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)