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- Fall 2021
- Article
Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World
By: Ikujiro Nonaka and Hirotaka Takeuchi
Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or...
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- August 2021
- Article
Humanizing Strategy
By: Ikujiro Nonaka and Hirotaka Takeuchi
In this article, we apply our latest thinking on knowledge to provide insights on how to reconceptualize strategy to cope with a VUCA (volatility, uncertainty, complexity, and ambiguity) world, epitomized recently by COVID-19. We demonstrate that business leaders must...
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- 2020
- Article
Humanizing Management and Innovation
This article is an excerpt from The Wise Company book that Ikujiro Nonaka and I published in
October 2019 from Oxford University Press. It is a sequel to The Knowledge-Creating Company
book we published 25 years ago.
As our thinking evolved from information to...
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- 2019
- Book
The Wise Company: How Companies Create Continuous Innovation
By: Ikujiro Nonaka and Hirotaka Takeuchi
High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate—because they focus on the short-term and do not emphasize the wisdom needed to make sure that their interests are aligned with those...
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- June 2016
- Supplement
The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts
By: Hirotaka Takeuchi, Tomoharu Tanaka, Kavi Krut, March Bishop, E. Kyle Bisutti and Adam Zalisk
- June 2016
- Supplement
The Great East Japan Earthquake (G): Yahoo! Japan's Response and Recovery Efforts
By: Hirotaka Takeuchi, Tomohiro Nakazawa, Sam Burke, Jonathan Kratz and David Marchand
- June 2016
- Supplement
The Great East Japan Earthquake (H): Oisix's Recovery Efforts
By: Hirotaka Takeuchi, Azusa Hanai, Mimi Hanley, Brittani Jackson, Joanna Kao and Blake Landro
- June 2016
- Supplement
The Great East Japan Earthquake (I): UNIQLO's Recovery Efforts
By: Hirotaka Takeuchi, Mariko Yoshida, Sean Brazier, Jay Khil, Krista Nylen and Chris Shilling
- June 2016
- Supplement
The Great East Japan Earthquake (J): You Home Clinic's Recovery Efforts
By: Hirotaka Takeuchi, Akio Yonekura, Jonathan Bassani, Chris Harreld, Alan Zong and Victor Stone
Supplements the (A) case.
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- June 2016
- Supplement
The Great East Japan Earthquake (K): Oh!Guts!'s Recovery Efforts
By: Hirotaka Takeuchi, Bunsho Kure, Andrew Levine, Andrew Park, Bria Selhorst and Adelyn Zhou
Supplements the (A) case.
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- May 2016
- Article
Embracing Agile: How to Master the Process That's Transforming Management
By: Darrell K. Rigby, Jeff Sutherland and Hirotaka Takeuchi
- 2013
- Book
Towards Organizational Knowledge: The Pioneering Work of Ikujiro Nonaka
By: Georg von Krogh, Hirotaka Takeuchi, Kimio Kase and Cesar Gonzalez Canton
- 2013
- Article
Knowledge-Based View of Strategy [La Visión de la Estrategia basada en el Conocimiento]
Strategy is about future creation. Firms differ not just because they have different value chains and activity systems or different resources and competencies, but because they envision different futures. They differ because people in charge of formulating and...
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- April 2013 (Revised April 2014)
- Case
The Miracle of Japan Airlines
By: Hirotaka Takeuchi and Victor Stone
- January 2013
- Supplement
The Great East Japan Earthquake (C): Ishinomaki Kouwan Hospital's Response
By: Hirotaka Takeuchi, Yukiko Sakai, Rebecca Agonafir, Peter Cholewinski, Allison Kean and Emily Kloeblen
On the evening of March 11, 2011, Mayama Fumihiro, the Managing Director of Ishinomaki Kouwan Hospital knew that it would be a long, cold night. The 103 staff members and 162 patients and families were huddled on the top two floors of the four-story hospital, where...
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- January 2013
- Supplement
The Great East Japan Earthquake (D): Lawson's Response
By: Hirotaka Takeuchi, Victor Stone, Samer Abughannam, Sebastien D'Incau, Jonathan Driscoll, Katharine Hill and Jeffrey Reynolds
CEO Niinami Takeshi (HBS '91) stared out his corner office window as the Tokyo skyscrapers swayed and the concrete trembled. He was in the midst of the largest seismic event to hit Japan in recorded history. Lawson's managers understood earthquake response. They had...
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- January 2013
- Supplement
The Great East Japan Earthquake (E): Yamato Transport's Response
By: Hirotaka Takeuchi, Leonard Kosinski, Christina Royce, Anna Stetsovskaya and Evgeny Vasilyev
CEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the...
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- 2013
- Introduction
Scholarship with Wisdom: An Introduction
By: Hirotaka Takeuchi, Georg von Krogh, Kimio Kase and Cesar Gonzalez Canton
- November 2012 (Revised July 2013)
- Supplement
The Great East Japan Earthquake (B): Fast Retailing Group's Response
By: Hirotaka Takeuchi, Kenichi Nonomura, Dena Neuenschwander, Meghan Ricci, David Roth, Kate Schoch and Sergey Vartanov
A few hours after the earthquake hit on March 11, 2011, CEO Tadashi Yanai of Fast Retailing was eating sushi at a restaurant near his office. He was confident that his store managers would be able to decide for themselves the best action to take in the midst of this...
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