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- November 2024
- Case
Demond Martin and WellWithAll
By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Investment; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
- November 2024
- Case
FedEx Cyberattack (A): Navigating the NotPetya Storm
By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter
In 2017, FedEx’s European division — acquired the year before for $5 billion — was hit by a devastating cyberattack that destroyed thousands of computers and business systems across several countries. Corporate Chief Information Officer Rob Carter put the company’s... View Details
Gibson, Hise, Frank Nagle, Alicia Dadlani, and Martha Hostetter. "FedEx Cyberattack (A): Navigating the NotPetya Storm." Harvard Business School Case 625-049, November 2024.
- November 2024
- Supplement
FedEx Cyberattack (B): Reflections and Lessons
By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter
Set in 2024, this (B) case provides an update to the (A) case (no. 625-049) about a devastating cyberattack that destroyed thousands of computers and business systems at FedEx’s European division in 2017. It describes lessons learned and changes made in the wake of the... View Details
Gibson, Hise, Frank Nagle, Alicia Dadlani, and Martha Hostetter. "FedEx Cyberattack (B): Reflections and Lessons ." Harvard Business School Supplement 625-059, November 2024.
- November 2024
- Case
Group AMANA: Built to Last
By: Hise Gibson and Fares Khrais
"The case chronicles the Bsaibes brothers’ journey in founding and operating Group AMANA; a contracting business founded in 1993, based in the United Arab Emirates with operations across the Middle East. Over the years, the business found itself grappling with major... View Details
Gibson, Hise, and Fares Khrais. "Group AMANA: Built to Last." Harvard Business School Case 625-068, November 2024.
- October 2024
- Teaching Plan
Uncle Nearest: Creating a Legacy
By: Hise O. Gibson
Teaching Plan for HBS Case No. 824-047. View Details
- September 2024
- Teaching Plan
CommonSpirit Health: Integrating a Merger of Equals
By: Hise Gibson
Teaching Plan for HBS Case No. 621-034. View Details
- July 2024
- Case
“In That Crucible, You Find Innovation”: Public Safety Transformation in Albuquerque
By: Hise O. Gibson and Antonio Manuel Oftelie
“In That Crucible, You Find Innovation”: Public Safety Transformation in Albuquerque" centers on Mayor Tim Keller’s leadership during the social justice protests in 2020 and his efforts to reinvent Albuquerque’s public safety model. Faced with both a federal consent... View Details
Keywords: Change Management; Government Administration; Leading Change; Safety; Social Issues; Governing Rules, Regulations, and Reforms; Ethics; Public Administration Industry; New Mexico
Gibson, Hise O., and Antonio Manuel Oftelie. "“In That Crucible, You Find Innovation”: Public Safety Transformation in Albuquerque." Harvard Business School Case 625-026, July 2024.
- July 2024
- Case
Bridging Networks: The Afrodescendant Leadership Alliance's Black Wealth Club
By: Hise O. Gibson, Darryl Rice and Nicholas A.G. Johnson
- March 2024 (Revised February 2025)
- Case
Doing Business in São Paulo, Brazil
The case gives readers an overview of key factors of doing business in Brazil, including Brazil’s economic transformation since its colonial years until 2023, when leftist President Luiz Inácio Lula da Silva was sworn in for his third term, after the most polarized... View Details
Keywords: Business Cycles; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; International Relations; Political Elections; Taxation; Consumer Behavior; Brazil; Latin America; Sao Paulo
Alfaro, Laura, Hise O. Gibson, Leonard A. Schlesinger, and Pedro Levindo. "Doing Business in São Paulo, Brazil." Harvard Business School Case 324-079, March 2024. (Revised February 2025.)
- January 2024
- Case
Deion Sanders: The Prime Effect
By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani
In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many... View Details
Keywords: Leadership Style; Leading Change; Management Style; Race; Prejudice and Bias; Sports; Experience and Expertise; Sports Industry; United States; Colorado
Gibson, Hise O., Nicole Gilmore, and Alicia Dadlani. "Deion Sanders: The Prime Effect." Harvard Business School Case 624-001, January 2024.
- January 2024 (Revised May 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Tourism Industry; United States; Tennessee; France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
- 2023
- Chapter
Ongoing Inclusion: African Americans in the Military
By: Hise O. Gibson, Morten G. Ender, Liat Shapiro and JooHee Han
Gibson, Hise O., Morten G. Ender, Liat Shapiro, and JooHee Han. "Ongoing Inclusion: African Americans in the Military." Chap. 4 in Inclusion in the American Military: A Force for Diversity. 2nd edition, edited by Morten G. Ender, Ryan Kelty, David E. Rohall, and Michael D. Matthews, 101–123. Lanham, MD: Rowman and Littlefield, 2023.
- 2024
- Article
Crucibles, Multiple Sensitive Periods, and Career Progression
By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Keywords: Military Service; Personal Development and Career; Transformation; Power and Influence; Learning; Human Capital
Choudhury, Prithwiraj, Sunasir Dutta, Hise O. Gibson, and Eric Lin. "Crucibles, Multiple Sensitive Periods, and Career Progression." Academy of Management Proceedings (2024).
- June 2023
- Case
Barton Malow: Building From the Top-Down
By: Hise O. Gibson and Alicia Dadlani
In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details
Gibson, Hise O., and Alicia Dadlani. "Barton Malow: Building From the Top-Down." Harvard Business School Case 623-060, June 2023.
- 24 Apr 2023 - 27 Apr 2023
- Conference Presentation
Diversity, Equity, & Inclusion: The Paradoxical Effect & Impact on Security
By: J. Carlos Vega, Hise O. Gibson, Nicole Gilmore and Larry Whiteside Jr.
Diversity, Equity, & Inclusion (DEI) is necessary to create the world class teams we need to defend against advanced threats and adversaries; however, the approach that most take often fails spectacularly. The panel challenges the current practices, the failings, and... View Details
"Diversity, Equity, & Inclusion: The Paradoxical Effect & Impact on Security." Paper presented at the RSA Conference, San Francisco, CA, USA, April 24–27, 2023.
- 15 Apr 2023
- Conference Presentation
Autonomous Systems
By: Hise O. Gibson, Rob Wittman, Brandon Tseng, Nini Hamrick and Tim Booher
Autonomous systems have been on the front lines and front pages in the war in Ukraine, yet there are many unanswered questions regarding their future role and capabilities. Currently, these systems are employed in myriad use cases in logistics, intelligence, and... View Details
- February 2023 (Revised June 2023)
- Case
Doing Business in São Paulo, Brazil
By: Hise O. Gibson, Leonard A. Schlesinger, Ruth Costas and Pedro Levindo
The case uses the example of a large investment made by French retail group Carrefour in Brazil to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Brazil’s economic transformation since its colonial years until... View Details
Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Brazil; Latin America
Gibson, Hise O., Leonard A. Schlesinger, Ruth Costas, and Pedro Levindo. "Doing Business in São Paulo, Brazil." Harvard Business School Case 323-084, February 2023. (Revised June 2023.)
- 2022
- Book
Tutorials in Operations Research: Emerging and Impactful Topics in Operations
By: Mabel Chou, Hise O. Gibson and Bradley Staats
Chou, Mabel, Hise O. Gibson, and Bradley Staats, eds. Tutorials in Operations Research: Emerging and Impactful Topics in Operations. Catonsville, MD, USA: Institute for Operations Research and the Management Sciences (INFORMS), 2022.
- June 2022
- Background Note
FIELD Immersion 2022: Shreveport, Louisiana
By: Hise Gibson and Michael Norris
Gibson, Hise, and Michael Norris. "FIELD Immersion 2022: Shreveport, Louisiana." Harvard Business School Background Note 622-092, June 2022.
- June 2022 (Revised November 2022)
- Case
Larry Miller
Under the leadership of Larry Miller, chairman and former president of Nike’s Air Jordan brand, annual revenues for the Jordan brand soared from $150 million to over $4 billion. But for over 40 years, Miller guarded a secret. When he was younger, he spent nearly a... View Details
Keywords: Race; Ethnicity; Fairness; Values and Beliefs; Job Offer; Employment; Social Issues; Perspective; Personal Development and Career; Apparel and Accessories Industry; United States; Pennsylvania; Philadelphia; Portland; Oregon
Gino, Francesca, Frances X. Frei, Hise Gibson, and Alicia Dadlani. "Larry Miller." Harvard Business School Case 922-041, June 2022. (Revised November 2022.)