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Edelman, David C. Remove Edelman, David C. →

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  • July–August 2023
  • Article

What Smart Companies Know About Integrating AI
By: Silvio Palumbo and David Edelman
AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI...  View Details
Keywords: AI and Machine Learning; Customization and Personalization; Integration; Technology Adoption
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  • May 2023
  • Case

Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
By: David C. Edelman and James Barnett
In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.  View Details
Keywords: Marketing; Strategy; Advertising Industry; United States
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  • September 2022
  • Case

Pointillist: Building a Business in Customer Journey Analytics
By: David C. Edelman
Growth challenges in building a SAAS business using AI for Customer Experience analysis.  View Details
Keywords: AI; Customer Experience; Analytics; Marketing; Entrepreneurship; United States
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  • August 2022 (Revised January 2023)
  • Case

Icario Health: AI to Drive Health Engagement
By: David C. Edelman
Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance.  View Details
Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States
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