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All HBS Web
(112,699)
- Faculty Publications (16)
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- August 2023
- Case
Tenkara Outfitters
By: Christina Wallace, Jo Tango and Johnson Elugbadebo
After taking over from their parents, Sebastian Maxwell and Alexandra Ito, CEO and COO of Minnesota-based outdoor adventure brand Tenkara, must decide how they want to resource and grow this formerly family-run business. After outdoor activities exploded during the...
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- August 2023
- Case
DexAI
By: Jo Tango and Christina Wallace
During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's...
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- July 2023
- Teaching Note
Wordle
By: Ebehi Iyoha and Christina Wallace
Teaching Note for HBS Case No. 323-032.
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- 2023
- Book
The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card
Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global...
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Wallace, Christina. The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card. Balance, 2023.
- November 2022
- Course Overview Note
The Entrepreneurial Manager: Spring 2023
By: Christina Wallace and Jo Tango
Every Harvard Business School first-year student enrolls in "The Entrepreneurial Manager," a course that focuses on leadership in entrepreneurial settings. This document outlines the course's goals and approach.
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Wallace, Christina, and Jo Tango. "The Entrepreneurial Manager: Spring 2023." Harvard Business School Course Overview Note 823-071, November 2022.
- September 2022 (Revised September 2022)
- Case
Wordle
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a...
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- March 2022
- Case
Metric
By: Christina Wallace, Rebecca Cink and Maria Lappas
Megan Murday, the founder of Metric, an environmental, social, and corporate governance (ESG) analytics startup, must decide which customer segment to target as a beachhead market. She received positive feedback from a Swiss venture capital (VC) firm, indicating their...
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- January 2022
- Teaching Note
Sparking Growth at Consumer Reports
Teaching Note for HBS Case No. 822-035.
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- January 2022
- Supplement
Sparking Growth at Consumer Reports
- October 2021
- Case
Sparking Growth at Consumer Reports
Consumer Reports (CR) is a nonprofit organization that traditionally provided independent testing and research on consumer goods. With the need to diversify its audience and revenue streams CR partnered with market research firm Spark No. 9 to identify potential...
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Keywords:
Nonprofit Management;
Innovation;
Entrepreneurship;
Marketing;
Social Media;
Innovation and Management
Wallace, Christina. "Sparking Growth at Consumer Reports." Harvard Business School Case 822-035, October 2021.
- April 2021 (Revised August 2021)
- Exercise
Workshop Exercise: Branding New Ventures
This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear...
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Wallace, Christina. "Workshop Exercise: Branding New Ventures." Harvard Business School Exercise 821-089, April 2021. (Revised August 2021.)
- 2019
- Book
New To Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth
By: David Kidder and Christina Wallace
Kidder, David, and Christina Wallace. New To Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth. New York: Currency, 2019.
- 2011
- Chapter
Commerce and Culture: Combining Business and the Arts
Wallace, Christina. "Commerce and Culture: Combining Business and the Arts." In Passion and Purpose: Stories from the Best and Brightest Young Business Leaders, edited by W. Oliver Segovia, Daniel Gulati, and John Coleman. Boston: Harvard Business Review Press, 2011.
- Teaching Interest
Overview
Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She also leads the MBA Startup Bootcamp immersion program and guest teaches in several executive...
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