Filter Results
:
(267)
Show Results For
-
All HBS Web
(116,193)
- Faculty Publications (267)
Show Results For
-
All HBS Web
(116,193)
- Faculty Publications (267)
Page 1 of
267
Results
→
- November–December 2022
- Article
Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It
By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products...
View Details
Dickie, Jim, Boris Groysberg, Benson P. Shapiro, and Barry Trailer. "Can AI Really Help You Sell? It Can, Depending on When and How You Implement It." Harvard Business Review (November–December 2022): 120–129.
- June 2018
- Teaching Note
Macy's: Evolution in the Sunshine State
Teaching Note for HBS No. 416-018.
View Details
- February 2018
- Case
Wiikano Orchards
By: Benson P. Shapiro and Katherine B. Hartman
Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to...
View Details
Keywords:
Brands and Branding;
Price;
Marketing Communications;
Product Marketing;
Food and Beverage Industry
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards." Harvard Business School Brief Case 918-517, February 2018.
- February 2018
- Teaching Note
Wiikano Orchards (Brief Case)
By: Benson P. Shapiro and Katherine B. Hartman
Teaching Note for HBS No. 918-517.
View Details
- February 2018
- Supplement
Wiikano Orchards, Spreadsheet for Instructors (Brief Case)
By: Benson P. Shapiro and Katherine B. Hartman
- February 2018
- Supplement
Wiikano Orchards, Spreadsheet for Students (Brief Case)
By: Benson P. Shapiro and Katherine B. Hartman
- September 2015 (Revised June 2018)
- Case
Macy's: Evolution in the Sunshine State
In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero...
View Details
Keywords:
Human Capital;
Managing Performance;
Retail;
Organization;
Change Management;
Leadership;
Leadership Style;
Leading Change;
Marketing;
Marketing Strategy;
Management;
Organizational Change and Adaptation;
Performance Improvement;
Retail Industry;
United States
Groysberg, Boris, Das Narayandas, Benson P. Shapiro, and Sarah L. Abbott. "Macy's: Evolution in the Sunshine State." Harvard Business School Case 416-018, September 2015. (Revised June 2018.)
- January 2014 (Revised August 2017)
- Case
StepSmart Fitness
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A...
View Details
Keywords:
Analysis;
Restructuring;
Salesforce Management;
Management Succession;
Performance Improvement;
Manufacturing Industry;
Sports Industry;
New England
Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness." Harvard Business School Brief Case 914-509, January 2014. (Revised August 2017.)
- January 2014 (Revised January 2014)
- Teaching Note
StepSmart Fitness (Brief Case)
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
- January 2014
- Supplement
StepSmart Fitness, Spreadsheet for Instructors (Brief Case)
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
- January 2014
- Supplement
StepSmart Fitness, Spreadsheet for Students (Brief Case)
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
- September 2013
- Case
SafeBlend Fracturing
By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of...
View Details
Keywords:
Information Technology;
Customer Relationship Management;
Price;
Negotiation;
Competitive Advantage;
Environmental Sustainability;
Energy Sources;
Sales;
Energy Industry
Shapiro, Benson P., Frank V. Cespedes, and Alisa Zalosh. "SafeBlend Fracturing." Harvard Business School Brief Case 914-513, September 2013.
- September 2013
- Teaching Note
SafeBlend Fracturing (Brief Case)
By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
- September 2013
- Supplement
SafeBlend Fracturing, Spreadsheet for Instructors (Brief Case)
By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
- September 2013
- Supplement
SafeBlend Fracturing, Spreadsheet for Students (Brief Case)
By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
- September 2010 (Revised August 2011)
- Background Note
Pricing, Profits, and Customer Value
By: Frank V. Cespedes, Benson P. Shapiro and Elliot B. Ross
This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price....
View Details
Keywords:
Customer Focus and Relationships;
Customer Value and Value Chain;
Cost;
Price;
Profit;
Performance Effectiveness;
Sales;
Competitive Strategy
Cespedes, Frank V., Benson P. Shapiro, and Elliot B. Ross. "Pricing, Profits, and Customer Value." Harvard Business School Background Note 811-016, September 2010. (Revised August 2011.)
- May 24, 2010
- Article
Raise Your Prices!
By: Frank V. Cespedes, Elliot Ross and Benson P. Shapiro
Keywords:
Price
Cespedes, Frank V., Elliot Ross, and Benson P. Shapiro. "Raise Your Prices!" Wall Street Journal (May 24, 2010).
- October 2008 (Revised March 2011)
- Case
Curled Metal Inc.—Engineered Products Division
By: Benson P. Shapiro and Frank V. Cespedes
Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products...
View Details
Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)
- September 2008 (Revised June 2010)
- Case
Hearts On Fire - Brand Development Manager
By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact...
View Details
Keywords:
Customer Focus and Relationships;
Investment Return;
Brands and Branding;
Marketing Strategy;
Business Processes;
Salesforce Management;
Business Strategy
Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
- April 2008 (Revised May 2012)
- Case
Ti-Tech (A)
By: Benson P. Shapiro, John T. Gourville and Craig E. Cline
This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity...
View Details
Keywords:
Decision Choices and Conditions;
Metals and Minerals;
Order Taking and Fulfillment;
Supply Chain Management;
Performance Capacity;
Industrial Products Industry;
Manufacturing Industry
Shapiro, Benson P., John T. Gourville, and Craig E. Cline. "Ti-Tech (A)." Harvard Business School Case 508-095, April 2008. (Revised May 2012.)