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Publications

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  • All HBS Web  (119,653)
    • Faculty Publications  (73)

    Show Results For

    • All HBS Web  (119,653)
      • Faculty Publications  (73)

      Moreno, AntonioRemove Moreno, Antonio →

      Page 1 of 73 Results →
      • January 2025 (Revised February 2025)
      • Teaching Note

      Zalando: Becoming the Starting Point for Fashion

      By: Antonio Moreno, Leela Nageswaran, Margaret Underwood and Gamze Yucaoglu
      Teaching Note for HBS Case No. 622-070. View Details
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      Moreno, Antonio, Leela Nageswaran, Margaret Underwood, and Gamze Yucaoglu. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Teaching Note 625-084, January 2025. (Revised February 2025.)
      • January 2025 (Revised February 2025)
      • Teaching Note

      Vanguard Retail Operations

      By: Antonio Moreno, Willy C. Shih and Margaret Underwood
      Teaching Note for HBS Case No. 620-104. View Details
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      Moreno, Antonio, Willy C. Shih, and Margaret Underwood. "Vanguard Retail Operations." Harvard Business School Teaching Note 625-080, January 2025. (Revised February 2025.)
      • January 8, 2025
      • Article

      Why Retailers Are Turning to Third-Party Marketplaces

      By: Antonio Moreno
      Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
      Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
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      Moreno, Antonio. "Why Retailers Are Turning to Third-Party Marketplaces." Harvard Business Review Digital Articles (January 8, 2025).
      • January 2025 (Revised February 2025)
      • Teaching Note

      Worten Portugal: Becoming a Digital Marketplace

      By: Antonio Moreno, Pedro Amorim, Margaret Underwood and Gamze Yucaoglu
      Teaching Note for HBS Case No. 622-062. View Details
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      Moreno, Antonio, Pedro Amorim, Margaret Underwood, and Gamze Yucaoglu. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Teaching Note 625-083, January 2025. (Revised February 2025.)
      • December 2024
      • Supplement

      Vanguard Retail Operations

      By: Antonio Moreno, Willy C. Shih and Margaret Underwood
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      Moreno, Antonio, Willy C. Shih, and Margaret Underwood. "Vanguard Retail Operations." Harvard Business School Spreadsheet Supplement 625-710, December 2024.
      • December 2024 (Revised February 2025)
      • Teaching Note

      Mirakl: Growing the Marketplace Economy

      By: Antonio Moreno and Margaret Underwood
      Teaching Note for HBS Case No. 623-054. View Details
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      Moreno, Antonio, and Margaret Underwood. "Mirakl: Growing the Marketplace Economy." Harvard Business School Teaching Note 625-040, December 2024. (Revised February 2025.)
      • 2024
      • Working Paper

      The Operational Impact of Customer Location in On-Demand Services

      By: Natalie Epstein, Santiago Gallino and Antonio Moreno
      The rapid growth of on-demand delivery services, particularly in the food and grocery sectors, has driven the expansion of hyperlocal fulfillment centers (FCs). This paper uses data from an on-demand grocery delivery platform in Latin America to assess how customer... View Details
      Keywords: Consumer Behavior; Logistics; Geographic Location; Service Delivery; Quality; Retail Industry; Latin America
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      Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "The Operational Impact of Customer Location in On-Demand Services." Working Paper, September 2024.
      • February 2024 (Revised December 2024)
      • Case

      Best Buy Health: Enabling Care at Home

      By: Robert S. Huckman, Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats and Sarah Mehta
      This case explores retailer Best Buy’s decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad—the company's... View Details
      Keywords: Business Ventures; Health Care and Treatment; Innovation and Invention; Business Strategy; Market Entry and Exit; Service Delivery; Service Operations; Electronics Industry; Health Industry; Retail Industry; United States; Minnesota
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      Huckman, Robert S., Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats, and Sarah Mehta. "Best Buy Health: Enabling Care at Home." Harvard Business School Case 624-009, February 2024. (Revised December 2024.)
      • December 18, 2023
      • Article

      Are Everywhere Stores the New Face of Retail?

      By: David R. Bell, Santiago Gallino and Antonio Moreno
      Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related... View Details
      Keywords: Customer Focus and Relationships; Consumer Behavior; Distribution; Logistics; Retail Industry
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      Bell, David R., Santiago Gallino, and Antonio Moreno. "Are Everywhere Stores the New Face of Retail?" MIT Sloan Management Review (website) (December 18, 2023).
      • 2025
      • Working Paper

      The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling

      By: Caleb Kwon, Antonio Moreno and Ananth Raman
      Problem Definition: Considerable academic and practitioner attention is placed on the value of ex-post interactions (i.e., overrides) in the human-AI interface. In contrast, relatively little attention has been paid to ex-ante human-AI interactions (e.g., the... View Details
      Keywords: AI and Machine Learning; Employees; Performance Effectiveness
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      Kwon, Caleb, Antonio Moreno, and Ananth Raman. "The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling." Working Paper, January 2025.
      • May–June 2023
      • Article

      Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

      By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
      The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details
      Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry
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      Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail." Operations Research 71, no. 3 (May–June 2023): 876–894.
      • 2024
      • Working Paper

      Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

      By: Natalie Epstein, Santiago Gallino and Antonio Moreno
      Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
      We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
      Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication
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      Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services." Working Paper, August 2024.
      • March 2023 (Revised August 2023)
      • Case

      Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they... View Details
      Keywords: Business Model; Strategy; Information Technology; Technology Adoption; Value Creation; Competition; Expansion; Profit; Corporate Strategy; Retail Industry; Real Estate Industry; United Arab Emirates
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      Moreno, Antonio, and Gamze Yucaoglu. "Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era." Harvard Business School Case 623-051, March 2023. (Revised August 2023.)
      • March 2023
      • Case

      Mirakl: Growing The Marketplace Economy

      By: Antonio Moreno, Santiago Gallino and Emilie Billaud
      Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
      Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States
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      Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
      • February 2023
      • Case

      Adyen: Reshaping the Payment Ecosystem

      By: Marco Di Maggio, Antonio Moreno and Elena Corsi
      A payment services company rethinks its strategy to reach out to a different customer base. View Details
      Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe
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      Di Maggio, Marco, Antonio Moreno, and Elena Corsi. "Adyen: Reshaping the Payment Ecosystem." Harvard Business School Case 223-059, February 2023.
      • 2025
      • Working Paper

      Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

      By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
      Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
      Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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      Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, 2025.
      • June 2022
      • Case

      Zalando: Becoming the Starting Point for Fashion

      By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
      Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
      Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe
      Citation
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      Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
      • June 2022
      • Case

      Worten Portugal: Becoming a Digital Marketplace

      By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
      With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
      Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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      Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
      • October 2021 (Revised February 2025)
      • Module Note

      Operations in an Omnichannel World: Digital Integration of Operations Across Channels and Organizations

      By: Antonio Moreno
      Keywords: Omnichannel; Operations
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      Moreno, Antonio. "Operations in an Omnichannel World: Digital Integration of Operations Across Channels and Organizations." Harvard Business School Module Note 622-049, October 2021. (Revised February 2025.)
      • August 2021
      • Supplement

      Kitopi: Behind the Scenes

      By: Antonio Moreno and Gamze Yucaoglu
      This video allows students to see the kitchens featured in the case. View Details
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      Moreno, Antonio, and Gamze Yucaoglu. "Kitopi: Behind the Scenes." Harvard Business School Multimedia/Video Supplement 621-709, August 2021.
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