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Publications

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  • All HBS Web  (107,865)
    • Faculty Publications  (58)

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    • All HBS Web  (107,865)
      • Faculty Publications  (58)

      Moreno, Antonio Remove Moreno, Antonio →

      Page 1 of 58 Results →
      • 2022
      • Working Paper

      Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

      By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
      Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online...  View Details
      Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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      Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, September 2022.
      • June 2022
      • Case

      Zalando: Becoming the Starting Point for Fashion

      By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
      Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in...  View Details
      Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe
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      Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
      • June 2022
      • Case

      Worten Portugal: Becoming a Digital Marketplace

      By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
      With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace.  View Details
      Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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      Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
      • October 2021 (Revised October 2021)
      • Module Note

      Operations in an Omnichannel World

      By: Antonio Moreno
      Keywords: Omnichannel; Operations
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      Moreno, Antonio. "Operations in an Omnichannel World." Harvard Business School Module Note 622-049, October 2021. (Revised October 2021.)
      • August 2021
      • Supplement

      Kitopi: Behind the Scenes

      By: Antonio Moreno and Gamze Yucaoglu
      This video allows students to see the kitchens featured in the case.  View Details
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      Moreno, Antonio, and Gamze Yucaoglu. "Kitopi: Behind the Scenes." Harvard Business School Multimedia/Video Supplement 621-709, August 2021.
      • August 2021
      • Supplement

      Kitopi: The Brave New World of Cloud Kitchens

      By: Antonio Moreno and Anibha Singh
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      Moreno, Antonio, and Anibha Singh. "Kitopi: The Brave New World of Cloud Kitchens." Harvard Business School PowerPoint Supplement 622-032, August 2021.
      • July 2021
      • Supplement

      Glovo: Expanding Quick Commerce

      By: Antonio Moreno and Anibha Singh
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      Moreno, Antonio, and Anibha Singh. "Glovo: Expanding Quick Commerce." Harvard Business School PowerPoint Supplement 622-031, July 2021.
      • July 2021 (Revised October 2021)
      • Teaching Note

      Glovo: Expanding Quick Commerce

      By: Antonio Moreno and Anibha Singh
      Teaching Note for HBS Case No. 621-094.  View Details
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      Moreno, Antonio, and Anibha Singh. "Glovo: Expanding Quick Commerce." Harvard Business School Teaching Note 622-028, July 2021. (Revised October 2021.)
      • July 2021 (Revised October 2021)
      • Teaching Note

      Kitopi: The Brave New World of Cloud Kitchens

      By: Antonio Moreno, Anibha Singh and Gamze Yucaoglu
      This is the teaching note for Kitopi, case 621102  View Details
      Keywords: Middle East
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      Moreno, Antonio, Anibha Singh, and Gamze Yucaoglu. "Kitopi: The Brave New World of Cloud Kitchens." Harvard Business School Teaching Note 622-027, July 2021. (Revised October 2021.)
      • May 2021 (Revised August 2021)
      • Supplement

      Migros Turkey: Scaling Online Operations

      By: Antonio Moreno and Anibha Singh
      As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly...  View Details
      Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
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      Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School PowerPoint Supplement 621-711, May 2021. (Revised August 2021.)
      • May 2021 (Revised October 2021)
      • Teaching Note

      Migros Turkey: Scaling Online Operations

      By: Antonio Moreno and Anibha Singh
      Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics...  View Details
      Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
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      Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School Teaching Note 621-121, May 2021. (Revised October 2021.)
      • May 2021 (Revised August 2021)
      • Supplement

      Zara: An Integrated Store and Online Model (A) and (B)

      By: Antonio Moreno and Anibha Singh
      Keywords: Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School PowerPoint Supplement 621-118, May 2021. (Revised August 2021.)
      • May 2021 (Revised October 2021)
      • Teaching Note

      Zara: An Integrated Store and Online Model (A) and (B)

      By: Antonio Moreno and Anibha Singh
      Teaching Note for HBS Case Nos. 620-073 and 620-074.  View Details
      Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School Teaching Note 621-117, May 2021. (Revised October 2021.)
      • April 2021
      • Case

      Glovo: Expanding Quick Commerce

      By: Antonio Moreno and James Barnett
      In March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo’s quick commerce delivery service and to approach their expansion in Kenya.  View Details
      Keywords: Decision Making; Entrepreneurship; Food; Global Strategy; Operations; Strategy; Distribution Industry; Food and Beverage Industry; Web Services Industry; Africa; Kenya; Nairobi; Europe; Spain; Barcelona; Middle East; Central America; South America
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      Moreno, Antonio, and James Barnett. "Glovo: Expanding Quick Commerce." Harvard Business School Case 621-094, April 2021.
      • April 2021
      • Supplement

      Buy Online, Pickup in Store: CEO Supplement

      By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
      In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the...  View Details
      Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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      Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: CEO Supplement." Harvard Business School Supplement 621-104, April 2021.
      • April 2021
      • Case

      Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

      By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
      In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment...  View Details
      Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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      Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail." Harvard Business School Case 621-103, April 2021.
      • April 2021
      • Supplement

      Buy Online, Pickup in Store: Vice President of E-Commerce Supplement

      By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
      In April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems for the...  View Details
      Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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      Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Vice President of E-Commerce Supplement." Harvard Business School Supplement 621-106, April 2021.
      • April 2021
      • Supplement

      Buy Online, Pickup in Store: Vice President of Store Operations Supplement

      By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
      In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store...  View Details
      Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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      Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Vice President of Store Operations Supplement." Harvard Business School Supplement 621-105, April 2021.
      • April 2021 (Revised May 2021)
      • Case

      Kitopi: The Brave New World of Cloud Kitchens

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in...  View Details
      Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa
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      Moreno, Antonio, and Gamze Yucaoglu. "Kitopi: The Brave New World of Cloud Kitchens." Harvard Business School Case 621-102, April 2021. (Revised May 2021.)
      • April 2021 (Revised September 2021)
      • Supplement

      Afterpay U.S.: The Omnichannel Dilemma

      By: Antonio Moreno and Anibha Singh
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      Moreno, Antonio, and Anibha Singh. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School PowerPoint Supplement 521-075, April 2021. (Revised September 2021.)
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