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Publications

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  • All HBS Web  (108,993)
    • Faculty Publications  (8)

    Show Results For

    • All HBS Web  (108,993)
      • Faculty Publications  (8)

      Mnookin, Allison H. Remove Mnookin, Allison H. →

      Page 1 of 8 Results
      • February 2023
      • Case

      Doing Business in Ho Chi Minh City, Vietnam

      By: Allison H. Mnookin, Leonard A. Schlesinger and Shu Lin
      Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its...  View Details
      Keywords: Growth and Development Strategy; Auto Industry; Viet Nam
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      Mnookin, Allison H., Leonard A. Schlesinger, and Shu Lin. "Doing Business in Ho Chi Minh City, Vietnam." Harvard Business School Case 323-093, February 2023.
      • August 2021
      • Background Note

      A Note on Design Thinking

      By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
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      MacCormack, Alan, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger, and Joyce J. Kim. "A Note on Design Thinking." Harvard Business School Background Note 322-042, August 2021.
      • March 2021
      • Teaching Plan

      KhataBook

      By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
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      Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Teaching Plan 821-007, March 2021.
      • November 2020 (Revised September 2021)
      • Case

      KhataBook

      By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
      In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next.  View Details
      Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
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      Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised September 2021.)
      • August 2019 (Revised January 2021)
      • Case

      The Walt Disney Company: Theme Parks

      By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
      As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access...  View Details
      Keywords: Entertainment; Investment; Expansion; Decision Making; Customer Satisfaction
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      McDonald, Rory, Allison Mnookin, and Iuliana Mogosanu. "The Walt Disney Company: Theme Parks." Harvard Business School Case 620-039, August 2019. (Revised January 2021.)
      • Teaching Interest

      FIELD Global Immersion

      By: Allison H. Mnookin
      The FIELD Global Immersion course sends student teams into global markets around the world, requiring them to develop a new customer experience, product or service concept for a global partner organization leveraging design thinking innovation techniques.  View Details
      • Teaching Interest

      Startup Bootcamp

      By: Allison H. Mnookin
      The Startup Bootcamp is an immersion program for first-year HBS MBA candidates that uses a leaning-by-doing approach to build skills required as an early stage entrepreneur.
        View Details
      • Teaching Interest

      Technology and Operations Management

      By: Allison H. Mnookin
      This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that...  View Details
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