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  • All HBS Web  (120,054)
    • Faculty Publications  (180)

    Show Results For

    • All HBS Web  (120,054)
      • Faculty Publications  (180)

      Elberse, Anita Remove Elberse, Anita →

      Page 1 of 180 Results →
      • September 2020
      • Case

      Chip and Joanna Gaines' Magnolia Network

      By: Anita Elberse and Julia McNicholas
      Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...  View Details
      Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation And Invention; Marketing; Strategy; Entertainment And Recreation Industry; Media And Broadcasting Industry
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      Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
      • July 2020
      • Case

      Paris Saint-Germain: Building One of the World's Top Sports Brands

      By: Anita Elberse and David Moreno Vicente
      In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s...  View Details
      Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent And Talent Management; Globalization; Brands And Branding; Marketing; Strategy; Sports Industry; Europe
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      Elberse, Anita, and David Moreno Vicente. "Paris Saint-Germain: Building One of the World's Top Sports Brands." Harvard Business School Case 521-006, July 2020.
      • July 2020 (Revised October 2020)
      • Case

      Live Nation and Pharrell Williams

      By: Anita Elberse and Kate Christensen
      “We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent And Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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      Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
      • June 2020
      • Case

      AFC Ajax

      By: Anita Elberse
      In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a...  View Details
      Keywords: Soccer; Talent And Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe
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      Elberse, Anita. "AFC Ajax." Harvard Business School Case 520-131, June 2020.
      • June 2020
      • Case

      Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

      By: Anita Elberse and Lizzy Woodham
      Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent And Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Entertainment And Recreation Industry
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      Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
      • May 2020
      • Teaching Note

      The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

      By: Anita Elberse
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      Elberse, Anita. "The Video-Streaming Wars in 2019: Can Disney Catch Netflix?" Harvard Business School Teaching Note 520-129, May 2020.
      • January 2020
      • Case

      Ninja: Which Platform Wins Esports' Biggest Star?

      By: Anita Elberse and Michal T. Leszczynski
      It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company...  View Details
      Keywords: Esports; Platforms; Superstar; Games, Gaming, And Gambling; Online Technology; Personal Development And Career; Decision Making; Video Game Industry; Technology Industry
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      Elberse, Anita, and Michal T. Leszczynski. "Ninja: Which Platform Wins Esports' Biggest Star?" Harvard Business School Case 520-036, January 2020.
      • January 2020
      • Teaching Plan

      Nike: Changing the Sneakers Game (Video Playlist)

      By: Anita Elberse
      Teaching Note for HBS No. 519-039.  View Details
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      Elberse, Anita. "Nike: Changing the Sneakers Game (Video Playlist)." Harvard Business School Teaching Plan 520-062, January 2020.
      • December 2019
      • Case

      Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo

      By: Anita Elberse and Melcolm Ruffin
      In October 2019, National Basketball Association (NBA) team the Milwaukee Bucks are about to tip off their first home game in the 2019–2020 NBA season. Peter Feigin, president of the Milwaukee Bucks, and Jon Horst, the league’s youngest general manager, could look back...  View Details
      Keywords: Superstars; Talent And Talent Management; Sports; Strategy; Sports Industry
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      Elberse, Anita, and Melcolm Ruffin. "Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo." Harvard Business School Case 520-037, December 2019.
      • October 2019 (Revised February 2020)
      • Case

      Relevent and LaLiga: Bringing Spanish Soccer to America

      By: Anita Elberse and David Moreno Vicente
      “Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by...  View Details
      Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent And Talent Management; Globalization; Strategy; Sports Industry
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      Elberse, Anita, and David Moreno Vicente. "Relevent and LaLiga: Bringing Spanish Soccer to America." Harvard Business School Case 520-021, October 2019. (Revised February 2020.)
      • June 2019
      • Case

      Roger Federer's TEAM8: Launching the Laver Cup

      By: Anita Elberse
      Roger Federer, widely regarded as the best tennis player in the history of the sport, walked onto the court to thunderous applause during in the second edition of the Laver Cup in September 2018. Named after tennis legend Rod Laver, the Cup pitted many of the greatest...  View Details
      Keywords: Superstars; Tennis; Tournaments; Entrepreneurship; Sports; Competitive Strategy; Value Creation; Sports Industry
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      Elberse, Anita. "Roger Federer's TEAM8: Launching the Laver Cup." Harvard Business School Case 519-093, June 2019.
      • May 2019 (Revised January 2020)
      • Case

      The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

      By: Anita Elberse and Monica Cody
      Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a...  View Details
      Keywords: Television; Entertainment; Media; Television Entertainment; Management; Strategy; Disruption; Technology; Competition; Media And Broadcasting Industry; Entertainment And Recreation Industry
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      Elberse, Anita, and Monica Cody. "The Video-Streaming Wars in 2019: Can Disney Catch Netflix?" Harvard Business School Case 519-094, May 2019. (Revised January 2020.)
      • April 2019
      • Case

      American Ballet Theatre

      By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman
      Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment...  View Details
      Keywords: Performing Arts; Superstars; Talent; Talent Development; Non-profit; Contracts; Labor Economics; General Management; Arts; Entertainment; Media; Talent And Talent Management; Nonprofit Organizations; Marketing; Strategy
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      Elberse, Anita, Tsubasa Nakajima, and Melissa Rodman. "American Ballet Theatre." Harvard Business School Case 519-085, April 2019.
      • January 2019 (Revised February 2020)
      • Case

      World Wrestling Entertainment, Inc.

      By: Anita Elberse and Melissa Rodman
      World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of...  View Details
      Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent And Talent Management; Contracts; Marketing; Strategy
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      Elberse, Anita, and Melissa Rodman. "World Wrestling Entertainment, Inc." Harvard Business School Case 519-058, January 2019. (Revised February 2020.)
      • November 2018 (Revised April 2019)
      • Case

      Nike: Changing the Sneakers Game

      By: Anita Elberse, Bryce Aiken and Howard Johnson
      “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer....  View Details
      Keywords: Digital Strategy; Digital Technology; Apparel; Fashion; Superstar; Innovation; General Management; Mobile Technology; Strategy; Marketing Strategy; Innovation And Invention; Management; Sports; Entertainment; Apparel And Accessories Industry
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      Elberse, Anita, Bryce Aiken, and Howard Johnson. "Nike: Changing the Sneakers Game." Harvard Business School Case 519-039, November 2018. (Revised April 2019.)
      • May 2018 (Revised February 2020)
      • Case

      Jason Blum's Blumhouse Productions

      By: Anita Elberse
      In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget...  View Details
      Keywords: Entertainment; Media; Film; Movies; Creative Industries; Product-portfolio Management; Entrepreneurship; Innovation; Talent; General Management; Strategy; Marketing; Blockbusters; Film Entertainment; Innovation And Management; Talent And Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures And Video Industry
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      Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018. (Revised February 2020.)
      • October 2017
      • Case

      LeBron James: Building a Hollywood Empire

      By: Anita Elberse
      It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television...  View Details
      Keywords: Entertainment; Marketing; Film; Motion Picutres; Digital Strategy; Superstar; Innovation; Creative Industries; Talent; Sports; Media; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent And Talent Management; Strategy; Sports Industry; Media And Broadcasting Industry; Entertainment And Recreation Industry; Motion Pictures And Video Industry
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      Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
      • September 2017 (Revised June 2019)
      • Case

      The ABN AMRO World Tennis Tournament

      By: Anita Elberse and Saskia Van Rheenen
      Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any...  View Details
      Keywords: Entertainment; Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent And Talent Management; Negotiation; Strategy; Sports Industry; Entertainment And Recreation Industry; Media And Broadcasting Industry
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      Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
      • April 2017
      • Teaching Note

      Spotify

      By: Anita Elberse
      Teaching Note for HBS No. 516-046.  View Details
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      Elberse, Anita. "Spotify." Harvard Business School Teaching Note 517-109, April 2017.
      • March 2017
      • Teaching Note

      MRC's House of Cards

      By: Anita Elberse
      Teaching Note for HBS No. 515-003.  View Details
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      Elberse, Anita. "MRC's House of Cards." Harvard Business School Teaching Note 517-107, March 2017.
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